Rajat Vij

• Overseeing and enhancing the company's business portfolio in North India, driving growth initiatives and cultivating key relationships to ensure expansion and success of the region.
• Scoping out opportunities/briefs from the clients and developing Business Transformation, Go-To Market and Full Funnel optimization strategies across E-commerce, Retail and CPG, Automobile, Travel, BFSI/Fintech, Ed-Tech.
• Collaborating as a strategic partner with the planning & strategy teams to formulate and present thorough digital marketing strategies aligned with client's business objectives.
• Won digital mandate for Hero Vida - Electric scooter by Hero Moto Corp generating a monthly revenue of over $20,000.
• Led digital planning, strategy and onboarding of Okaya Batteries generating a monthly revenue of over $5,000.
• Guided a team of 7+ digital media planners and strategists to participate in India's largest OEM RFP.
• Expertise in creating integrated media campaigns that leverage mix of traditional and digital channels for maximum reach and impact.
• Overseeing client engagement and serving as the primary escalation point of contact to ensure seamless transition and support during the initial client onboarding phase.

Certifications Acquired : - Meta Media Buying and Planning Professional, Display and Video 360, HubSpot SEO, Amazon Retail for advertisers and Sponsored Ads.

• Identifying new digital marketing opportunities and creating custom pitches to clients.
• Managing top-tier accounts for agency, including leading Travel, Consumer Durables, E-commerce, and BFSI sectors.
• Prospecting and engaging with high-level decision makers including CEO/CMO/CXO, Marketing Heads and Marketing Managers.
• Involved in active client engagement with periodic Face to Face client meetings, exhibiting performance decks & providing strategic consulting towards client's digital marketing goals.
• Command over digital marketing ecosystem & familiarity with Ad-tech and Mar-tech ecosystem.
• Won Digital Mandate for Jubilant FoodWorks (Dunkin Donuts, Hong's Kitchen, and Ekdum Biryani) generating monthly revenue of $10,000.
• Notable Wins : Cars24, Healthkart, Hero Insurance Broking, Clix Capital, Paisabazaar, PetSutra, Greensoul, Autofurnish, Hestia Appliances, Tirun Travels, Organic India, Spicexpress, Wet and Dry Group contributing to monthly revenue of over $50,000.

• Created road map for Automobile, Travel, and Consumer Durable category.
• Understanding trends, product launches, and opportunities for multiple categories.
• Led the planning and closure of the largest annual deal with Havells (Havells, CrabTree, Lloyd, Standard Electrical) generating an annual revenue of $400,000.
• Planned and closed annual deals and sponsorships with Uber, Air Vistara, Canon and Maruti Suzuki generating annual revenue of over $150,000.
• Managed a portfolio of large accounts (new & existing accounts): - Maruti Suzuki, Samsung, Panasonic, Havells, Canon, Sony, Blue Air, Lufthansa, Air Vistara, Uber, Indigo, Tirun Travels and more.
• Started display innovations on Times of India and Economic Times websites to gain media efficiencies through greater engagement.
• Suggested brands to move towards vernacular media marketing to generate higher traction and reach out to large audiences.
• Provided quality service with focus on client retention through regular, relevant, and systemic contact with all active and potential advertisers.

• Managed digital campaigns and competency in providing service to clients across Auto and Consumer Durables sectors.
• Serviced Clients: - Nexa, Hero Moto, Renault, Maruti Suzuki, Volvo, Sony, Bose, Orient Electric, Hyundai, Hitachi, and many more clients from Automobile and Consumer Durable industry.
• Responsible for developing new strategies to bring new clients on board.
• Conducted competitor analysis and competency mapping for keeping abreast of marketing trends and competitor moves to achieve market-share metrics.
• Expertise in executing marketing plans, product promotion, and implementation of business strategies to accomplish targets.
• Delivered exceptional results by achieving and surpassing revenue targets consistently in every quarter.