Rajat Arora
Delhi
Summary
A result oriented and versatile individual with quality experience in B2B Metal Marketing and Product Development, looking for a dynamic and innovative setup to contribute to.
Overview
8
8
years of professional experience
Work History
Category Head - Zinc, Lead and Nickel
OFB Tech Pvt. Ltd. (OfBusiness)
02.2022 - Current
- Successfully led and expanded the Zinc, Lead, and Nickel metals division, achieving monthly revenues of ₹125 crore with over 1% margin.
- Established the position as the largest distributor of Zinc in India, handling a monthly volume of 4,000 MT and capturing a 7% market share.
- Optimized working capital management to ensure a minimum 15% return on capital employed in the category.
- Directed a cohesive team comprising Sales and Operations to serve an average of 110 clients monthly across India.
- Expertly managed hedging operations on LME and MCX, consistently securing the best material costing.
- Built a strong supplier network for Zinc, Lead, and Nickel, ensuring optimal domestic sourcing and strategically initiating imports to boost profitability.
- Streamlined the overall operations of the category by implementing several MIS for both sales and operations teams and ensured proper data accounting and no leaks from the system.
Manager - Marketing
Sorin Corporation (Korea Zinc Co Ltd)
04.2021 - 02.2022
- Handled a total trading volume of zinc and its alloys of 110kT per annum (USD 0.42 billion) in India and of 20kT in Bangladesh.
- Added 6000MT annualized tonnages of zinc and alloys across India and Bangladesh market by acquiring new end users and eliminating agents/traders.
- Developed Nickel business in India and sold around 1000MT in 5 months after sourcing from South Africa and Malaysia.
- Sourced around 2000MT ADC12 (Aluminium Alloys) from India and sold across Korea, China, Middle East and SE Asia.
- Sold 2300MT zinc to local customers in India executed from a Free Trade Warehousing Zone.
- Kept track of arbitrage on MCX for Zinc, Lead and Nickel and executed timely deals when opportunity was there.
Area Manager - West (Zinc Marketing)
Hindustan Zinc Ltd. (Vedanta Ltd.)
05.2017 - 03.2021
- Designed and implemented sales and marketing strategy across West region of India to increase sales, market share, realization and customer satisfaction.
- Handled a total metal sales (by volume) of 2 lakh MT (USD 0.7 billion) per annum.
- Took complete ownership of customers account and managed end to end business requirements being the KAM of large companies like JSW Steel, AMNS India, etc.
- Added 23 direct OEM customers (10,000MT annualized tonnage) in West region.
- Developed Value Added Products market across West region of India and generated USD 7000/month additional value for the company.
Education
MBA - Marketing
NMIMS
01-2017
B.Tech - Computer Science & Engg
USICT, GGS Indraprashtha University
01-2015
Skills
- Non-ferrous Metals
- B2B Marketing
- Sales & Business Development
- Commodity Hedging
- Product development
- Supply Chain Management
- Strategic Planning
- Operations management
Accomplishments
- By increasing trading volumes across Zinc, Lead and Nickel, ensured OfBusiness was recognized as the "Leading Hedger - Base Metals" by the Multi Commodity Exchange (MCX) in both 2023 and 2024.
- Honored with the 'CEO Achievement Award' in 2020 for outstanding contribution to the Zinc market, particularly in retaining market share in the import-prone Western Region of India during FY 2020.
- Spearheaded digitization initiatives by developing a Contract Management System and an MTM (Marked-to-Market) Tracker in 2020, streamlining contract management and enabling Finance and Marketing teams to proactively manage pricing exposure.
- Successfully executed the Working Capital Innovation (WIN) project in 2019, transitioning 2,500 MT of monthly sales (Zinc and Lead) from depots to plants, resulting in annualized gross working capital savings of ₹3.5 crore.
Timeline
Category Head - Zinc, Lead and Nickel
OFB Tech Pvt. Ltd. (OfBusiness)
02.2022 - Current
Manager - Marketing
Sorin Corporation (Korea Zinc Co Ltd)
04.2021 - 02.2022
Area Manager - West (Zinc Marketing)
Hindustan Zinc Ltd. (Vedanta Ltd.)
05.2017 - 03.2021
MBA - Marketing
NMIMS
B.Tech - Computer Science & Engg
USICT, GGS Indraprashtha University
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