MixPanel
Rajdeep Velagapudi
Head of Growth
Hyderabad
Summary
Strategic leader with a focus on driving growth across product, marketing, and sales domains. Known for orchestrating innovative marketing campaigns and leveraging automation tools to optimize customer journeys and enhance efficiency. Proven expertise in business development, forging strategic partnerships, and aligning marketing strategies with organizational objectives. A collaborative professional thriving in fast-paced environments, dedicated to delivering measurable results and pushing the boundaries of marketing automation for exceptional success.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
5
5
Languages
Work History
Growth Manager
NxtWave Disruptive Technologies Pvt Ltd
Hyderabad, India
05.2022 - 04.2023
- Designed and implemented advanced marketing automation strategies that deliver sustained growth in lead generation, customer engagement, and revenue growth, setting new benchmarks for success in industry
- Envisioned, devised, and executed innovative marketing automation campaigns using powerful WebEngage platform to nudge customers on SMS, WhatsApp, Email, IVRS, reminders, on-site notifications, Google, and Facebook ads, thereby elevating user engagement and qualification by stunning 27%
- Conducted rigorous data analysis and performed A/B testing to optimize on-site notifications, WhatsApp and email open rates, click-through rates, and conversion rates, resulting in staggering 30% increase compared to Q3 2022, and setting new standard for performance excellence
- Created and managed range of sophisticated automated email campaigns, lead nurturing workflows, and triggered events using WebEngage
- Integrated WebEngage seamlessly with other marketing tools such as CRM, social media, and analytics platforms, creating cohesive and harmonious marketing ecosystem that drives maximum impact and value for business
- Provided comprehensive training and support to internal stakeholders and sub-teams on using WebEngage and its powerful features effectively, building culture of innovation and excellence that fosters sustained growth and success
- Stayed abreast of latest marketing automation trends, techniques, and best practices, and leveraged this knowledge to continuously enhance and optimize performance of marketing automation function at NxtWave.
Business Development Manager - Growth & APM - Pre-Sales
NxtWave Disruptive Technologies Pvt Ltd
Hyderabad, India
05.2022 - 08.2022
- Developed and executed groundbreaking strategies to identify and pursue new business opportunities and revenue streams, setting new standards of excellence in sales and business development
- Conducted extensive market research to analyze customer needs, competitor activities, and industry trends
- Conducted pilots for Affiliate growth channel, resulting in successful implementation from scratch
- Managed and monitored analytics data in MixPanel, GA, and Microsoft Clarity to provide timely updates to stakeholders on growth metrics
- Analyzed campaign performance with multiple A/B tests using Google Analytics and Microsoft Clarity, and provided valuable insights to marketing team to optimize campaigns and improve conversions of MQLs
- Championed user research and analysis using WebEngage and Google Analytics to identify areas for product improvement, resulting in remarkable 22% increase in user qualification
- Introduced innovative growth channels such as missed call system and bot that captures leads through company website
- Raised impressive 31 product requirement documents (PRDs) and managed to complete 12 development and architecture tasks within short period of time
- Implemented cutting-edge Agile methodologies such as Scrum and Kanban to increase team productivity and improve project management processes, creating culture of excellence and continuous improvement that drives success and growth.
Business Analyst
iB Hubs
Hyderabad, India
07.2020 - 05.2022
- Collaborated closely with stakeholders to identify opportunities for process improvements and drive continuous innovation in organization.
- Conducted market research studies, providing valuable insights for strategic planning initiatives and competitive positioning efforts.
- Boosted customer satisfaction levels by identifying areas of improvement and proposing actionable solutions
Frontend Developer
iB Hubs
Hyderabad, India
06.2019 - 07.2020
- Kept up-to-date with emerging trends in web technologies to ensure continued relevance of developed solutions within industry landscape.
- Improved overall website responsiveness by identifying bottlenecks in rendering process and applying optimization techniques accordingly.
- Enhanced user experience by implementing responsive web designs and optimizing website performance to 98%
- Collaborated with marketing teams to create highly engaging landing pages for promotional campaigns, resulting in increased conversion rates.
Business Engagement
Strada
Melbourne, Australia
06.2017 - 05.2019
- Strengthened relationships with existing customers through regular communication and proactive problem-solving efforts.
- Conducted thorough analysis of industry trends, competitor activities, and market shifts to inform strategic planning initiatives.
- Improved sales conversion rates of 37% by designing targeted marketing campaigns aimed at specific customer segments.
Frontend Web Developer
Creative Max studios
Vijayawada, India
06.2015 - 09.2016
- Reduced load times by optimizing images, code minification, and implementing caching techniques.
- Conducted thorough browser compatibility testing before deploying websites live, avoiding potential issues in functionality or appearance
- Increased conversion rates by 27% with data-driven design improvements based on user feedback and analytics insights.
Education
Bachelor of Technology - B.Tech - Computer Science
KL University
Vaddeswaram, Andhra Pradesh 03.2011 - 07.2015
Skills
Performance marketing
Data analytics proficiency
Customer acquisition strategies
Performance Evaluations
Pipeline Development
Relationship Building
Marketing Strategy Development
Performance reporting
Business Administration
Business Development
Product-market fit analysis
Software
Google Analytics
Microsoft Clarity
Hubspot
Facebook Ad Manager
Google Ad Manager
ClickUp
Slack
Miro
WebEngage
ChatGPT
Interests
Market Research
Technology and Innovation
Entrepreneurship
Team Sports
Professional Development
Timeline
Growth Manager
NxtWave Disruptive Technologies Pvt Ltd
05.2022 - 04.2023
Business Development Manager - Growth & APM - Pre-Sales
NxtWave Disruptive Technologies Pvt Ltd
05.2022 - 08.2022
Business Analyst
iB Hubs
07.2020 - 05.2022
Frontend Developer
iB Hubs
06.2019 - 07.2020
Business Engagement
Strada
06.2017 - 05.2019
Frontend Web Developer
Creative Max studios
06.2015 - 09.2016
Bachelor of Technology - B.Tech - Computer Science
KL University
03.2011 - 07.2015