Rajdeep Das
Kolkata
Summary
Results-driven Business Analyst with a passion for leveraging data-driven insights to drive strategic decision-making and optimize business processes. With a solid background in data analysis, statistical modeling, and project management, I am seeking a challenging role where I can apply my analytical skills to identify opportunities for business growth, enhance operational efficiency, and drive measurable outcomes. Committed to collaborating with cross-functional teams and utilizing innovative approaches to tackle complex business challenges and deliver actionable solutions. Eager to contribute to a dynamic organization dedicated to excellence and continuous improvement in the ever-evolving landscape of business analytics.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager
Propelld
Kolkata
01.2022 - Current
- Developed Targeted Marketing Strategies: Leveraged data analysis to segment customers based on demographics, behavior, and preferences, leading to the creation of tailored marketing campaigns that increased customer engagement and conversion rates.
- Optimized Sales Processes: Identified inefficiencies in the sales process through data analysis and implemented improvements such as automation of routine tasks, streamlining of workflows, and adoption of customer relationship management (CRM) systems, resulting in increased productivity and reduced operational costs.
- Forecasted Sales Trends with Accuracy: Utilized statistical modeling and forecasting techniques to predict future sales trends and demand patterns, providing valuable insights to management for strategic planning, inventory management, and resource allocation.
- Improved Customer Retention Rates: Analyzed customer feedback and purchase history to identify factors influencing customer churn, leading to the implementation of targeted retention strategies such as personalized offers, loyalty programs, and proactive customer support initiatives, resulting in improved customer satisfaction and retention rates.
Assistant Manager
Bajaj Finance Limited
Kolkata
12.2018 - 12.2021
- Exceeded Sales Targets Through Data-Driven Insights: Utilized analytical tools and techniques to identify market trends and customer preferences, resulting in a consistently high sales performance that surpassed quarterly and annual targets.
- Supported Sales Team with Data-Driven Decision Making: Developed sales dashboards and reports that provided real-time visibility into key performance metrics such as sales pipeline, conversion rates, and customer acquisition costs, empowering the sales team to make data-driven decisions and adjust strategies in response to changing market conditions.
- Collaborated Across Departments to Drive Sales Growth: Worked closely with cross-functional teams including marketing, product development, and finance to align sales strategies with overall business objectives, ensuring a cohesive approach to driving revenue growth and maximizing profitability.
Education
Post Graduation Diploma in Data Science - Data Management Technology
IIIT
Bangalore06-2023
PGDM - Management Science
IFIM Business School
Bnagalore05-2017
Skills
- Programming Skills: Proficiency in programming languages such as Python and SQL
- Data Visualization: Ability to create clear and concise visualizations such as charts, graphs, and dashboards to communicate insights effectively to stakeholders using Tableau and Power BI
- Machine Learning: Understanding of machine learning algorithms and techniques for predictive modeling, classification, clustering, and recommendation systems
- Project Management: Ability to manage analytics projects effectively, including defining project scope, setting objectives, allocating resources, and meeting deadlines
Languages
English
First Language
Certification
- Business Analytics with Excel.
- Participated in various case studies related to data modeling in Hacker Rank.
- Power BI and Tableau advance certification from Udemy
- Attended boot camp for NLP and Data Engineering by Upgrad
Timeline
Manager
Propelld
01.2022 - Current
Assistant Manager
Bajaj Finance Limited
12.2018 - 12.2021
Post Graduation Diploma in Data Science - Data Management Technology
IIIT
PGDM - Management Science
IFIM Business School
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