Rajdeep Mishra

Consultant - Employer Brandin

Zinnov Management Consulting

Bangalore

01.2024 - Current

At Zinnov, I work across dual workstreams in Consulting and Managed Services within the Employer Branding practice, balancing strategic advisory with execution-led mandates.
In the Consulting space, I have led employer brand audits and delivered tailored recommendations for clients including Microsoft, DBS Tech, NatWest, and Fidelity. These interventions have contributed to improved talent quality and reduced attrition rates by strengthening each client’s employer value proposition.
Within Managed Services, which operates under the Employer Branding umbrella, I lead ongoing programs for clients across healthcare tech, insurance tech, and professional services. For a leading healthcare tech client, my initiatives led to a 5% reduction in attrition, a 30% increase in employee referrals, and a 2-day improvement in time-to-hire.Crafted internal assets and Points of View (POVs) on diverse topics, empowering clients to recognize and implement essential employer branding strategies.
I have developed internal POVs for Zinnov on topics such as job review platforms and change management, offering strategic perspectives to inform our consulting approach and strengthen internal knowledge assets. Alongside this, I have authored thought leadership articles for clients, helping them articulate their employer brand narrative, showcase their culture, and enhance stakeholder perception across digital and internal platforms.
My work spans designing internal communication architectures, producing leadership video content in partnership with global stakeholders, and curating workspace branding experiences that align with the organization’s identity. These initiatives are anchored in market intelligence and data-backed insights, ensuring every asset is aligned with business and talent objectives.