Rajdeep Mukherjee
Demand Generation Manager
Kolkata
Summary
With 5+ years of experience in Sales, primarily inside sales, Demand Generation and day to day role of an Demand Generation Manager. I am a self-motivated individual who is driven by the desire to gain experience and grow both professionally and personally. With a startup mentality, I am committed to maximizing my abilities and making a meaningful contribution to any team or organization I join. I am always eager to try new things, learn, and take on challenges with enthusiasm.
Overview
5
5
Years of work experience
45
45
Clients acquired and managed
Work History
Demand Generation Manager
SentientGeeks
Kolkata
2023.04 - Current
- Work with the Co-founders to understand goals and achievements.
- Set optimize outreach strategies, conversion and workflow.
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Evaluated and recommended new vendors and campaign opportunities.
- Reported on-demand generation's contribution to pipeline and revenue.
- Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
- Reviewed historical sales trends, researched demand drivers and prepared forecast data to develop statistical forecast models and evaluate forecast results.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Maintained team flexibility and embraced change to adapt within dynamic markets.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Identified team weak points and implemented corrective actions to resolve concerns.
Consultant- Digital Transformation
Capital Numbers
Kolkata
2021.08 - 2022.03
- I work closely with the CEO and brainstorm ways to ensure more Hit-Rate during calls and use LinkedIn and tools to find better account level, contact level and hard to find information about suspects and prospects.
- Setting up marketing campaigns to acquire new clients for CN using emails, LinkedIn, calls, Sales Navigator, and other tools to generate Sales Qualified Leads, primarily focused on inside sales.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Organized and detail-oriented with a strong work ethic.
- Collaborated with sales and marketing departments to support client acquisition.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
Sales Facilitator
Bandhan Konnagar, a Bandhan Bank Company
Kolkata
2020.01 - 2021.05
- Handling a priority database of high-priory clients and engaging marketing campaigns for up-selling.
- Collaborate with the sales team to identify and prioritize sales opportunities.
- Providing sales training to the sales team to help them develop new skills and strategies to increase their effectiveness in closing deals.
- Analyzing sales data and metrics to identify trends and areas for improvement, and creating reports to share with the sales team and management.
- Identifying areas where the sales process could be improved and working with the sales team to implement changes to improve the efficiency of the sales process.
Management Trainee
BuyerForesight
Kolkata
2019.01 - 2019.09
- Find relevant accounts, profiles and decision makers; and gather contact details to ensure smooth demand generation process.
- Assisted established management staff with operational oversight, business development, and process improvement strategies.
- Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
- Understanding the client’s needs, USP and the pain-points they cater to and analyze the right market positioning for them through studying complex data and research.
- Running Email and LinkedIn campaigns to generate leads to set up meeting with the clients and validate the leads.
- Assisted clients in developing research reports using advanced data research methods that include generating relevant company(s)/profile(s) to leverage buying intent from various sources.
- Projects undertaken: Yva.ai (IT & Service) and Securitize (Financial Services)
Education
MBA in Marketing -
2017.08 - 2019.08
BBA - undefined
2014.08 - 2017.08
ISC - undefined
2012.04 - 2014.04
ICSE - undefined
2001.04 - 2012.04
Skills
Consultative Salesundefined
Interests
Playing and watching Football.
Extracurricular Activities
Head of Events, Techno India, Kolkata, West Bengal, 09/2017, 12/2018, Developing and implementing an events strategy that aligns with the college's mission and objectives., Managing event budgets and ensuring financial accountability., Handling event logistics such as booking venues, arranging catering, and obtaining necessary permits., Collaborating with other departments, student organizations, and outside vendors to ensure smooth event planning. Anti-Ragging Committee Member, Techno India, Kolkata, West Bengal, 10/2014, 12/2019
Hobbies
Love to watch Football and a car enthusiast.
Timeline
Demand Generation Manager - SentientGeeks
2023.04 - Current
Consultant- Digital Transformation - Capital Numbers
2021.08 - 2022.03
Sales Facilitator - Bandhan Konnagar, a Bandhan Bank Company
2020.01 - 2021.05
Management Trainee - BuyerForesight
2019.01 - 2019.09
Techno India - MBA in Marketing,
2017.08 - 2019.08
Techno India - BBA,
2014.08 - 2017.08
Salt Lake Point School - ISC,
2012.04 - 2014.04
St. Joseph's College - ICSE,
2001.04 - 2012.04
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