Rajdweep Katiyar
Bangalore
Summary
Enterprising Digital Strategist recognized for introducing innovative marketing techniques and tactics. Skilled at analyzing client interactions, creatively using social media and analyzing current marketing strategies. Offering 8 years of experience in project management and project planning.
Overview
9
9
years of professional experience
Work History
Digital Marketing Analyst
Tata Consultancy Services
Bangalore
09.2015 - 03.2024
- Developed and implemented digital marketing strategies across multiple platforms.
- Analyzed customer data to identify trends and develop insights for optimizing campaigns.
- Created weekly, monthly, and quarterly performance reports for stakeholders.
- Conducted keyword research to optimize content for SEO purposes.
- Executed A and B testing of digital campaigns to measure effectiveness.
- Managed relationships with external agencies on behalf of the company.
- Collaborated with product teams to create effective communication plans.
- Identified new opportunities in the marketplace through competitive analysis.
- Performed audience segmentation to target specific demographics more effectively.
- Optimized website experience by analyzing user behavior and making recommendations.
- Monitored online conversations about brand initiatives and responded accordingly.
- Maintained an up-to-date understanding of industry trends and best practices.
- Developed email marketing campaigns to drive customer engagement and loyalty.
- Provided support in developing social media content calendars for various channels.
- Assisted in creating multimedia assets such as videos, infographics.
- Evaluated success metrics against goals set for each campaign or initiative.
- Utilized analytics tools like Google Analytics to track KPIs and ROI metrics.
- Implemented changes based on feedback from customers regarding website usability.
- Recommended improvements to existing marketing processes based on findings.
- Managed advertising budgeting and created PPC ad campaigns using Google Ads.
- Researched potential partners that could help expand reach into new markets.
- Collaborated with editorial and consumer marketing teams to create unique, revenue-generating content.
Education
Bachelor of Technology - Mechanical Engineering
UIET
Kanpur06-2015
Skills
- Search Engine Optimization
- Keyword Research
- Google Analytics
- Competitor Analysis
- Content Strategy
- Performance reporting
- Audience Targeting
Accomplishments
- Talked to more than 500+ Strangers
Affiliations
- Talked to more than 500+ Strangers and took their interview.
- Reached 100M+ Views on Social Media
- Shot Medical Documentaries for Public Fund Raiser Campaigns
Timeline
Digital Marketing Analyst
Tata Consultancy Services
09.2015 - 03.2024
Bachelor of Technology - Mechanical Engineering
UIET
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