Rajeev Arora

A proactive leader with over 32 years of work experience in FMCG Sales development with specific focus in General trade, Modern trade, B2 B, Key account Sales and Sales Promotions. Adaptable to expand channel network to ensure wider distribution and deeper market penetration.

Extensively worked in the northern, eastern and western India covering Urban and rural areas with a solid, verifiable career track. Cross functional experience in Sales & Distribution , Business development , Sales development , Trade marketing , Route to market and P& L management . Manged varied categories like Processed food , hot beverages , Cold chains, Detergents , Cosmetics and Cleansers . Excellent communication skills with demonstrated abilities in training, team building & driving sales team to highest echelons of performance. Attaining greater heights by closely monitoring and making people to work towards solution – based sales approach and a customer - centered focus under the laid process.

• North Zone - Delhi , Haryana , Punjab, Uttar Pradesh , Himachal Pradesh, Jammu & Kashmir
• West Zone - Rajasthan , Gujarat, Madhya Pradesh, Mumbai, Chhattisgarh
• East Zone - Bihar, Jharkhand

• Managing team of Regional Sales Managers and Area Sales Managers – leadership, performance management, motivation, teamwork and coaching on an ongoing basis.
• Sales Forecasting and Budgeting.
• Inventory and C&FA operation Management.
• Training & Motivating the sales team on new & existing initiatives.
• Building and maintaining High mutual trust between category, channel partners and key influencers.
• To Achieve and complete target taken of Primary and Secondary Sales on monthly, quarterly and yearly basis.
• Recruiting competent Sales staff, see that they are settled quickly and become successful expeditiously as per plan.
• Establishing strong and effective working relationships with all support functions like Operations, Training, Logistics, HR, Finance and Compliance to facilitate smooth running of Sales and Operations in the Region
• Conceptualize and oversee execution of brand activation activities through in-house sales force and partner channels.
• To ensure that team is strictly following company policy and instruction on promotion, distribution, display, selling norms and stock keeping norms at all levels.
• To administer and control all operation efficiently as per company systems, procedure and discipline to ensure that the administrative works and other activities are done in coordination with Sales Staff.
• Remain constantly updated on competitive activities and thereon initiate proper action, activities as necessary in line with company policies

Major Responsibilities - Vita Sana Foods Pvt. Ltd.

• To manage, set up, develop stream line General Trade, Modern Trade, B2B, Private label and Institution sales.
• Drive Sales pan India by effectively guiding, developing and motivating my Sales Team.
• Recruiting competent Sales staff, see that they are settled quickly and become successful expeditiously as per plan.
• To administer and control all operation efficiently as per company systems, procedure and discipline to ensure that the administrative works and other activities are done in coordination with Sales Staff.
• Remain constantly updated on competitive activities and thereon initiate proper action, activities as necessary in line with company policies.
• Training & Motivating the sales team on new & existing initiatives.
• Building and maintaining High mutual trust between category, channel partners and key influencers.

DJ Sons Consumer Goods Pvt. Ltd.

• Built the company almost from scratch to a robust Rs. 100 crore enterprises.
• Expanded to North, East and West India by forming strategic distribution channels.
• Successfully launched Brand Tea Valley by overachieving Distribution and Sell in Norms.
• Created a network of more than 600 retail distributor to cater 1.00 lac retail outlets
• Successfully implemented Sales automation tool and its analytics that increased productivity of feet on street” by 40%.

Vita Sana Foods Pvt. Ltd.

• Established business model of rolling out own brand from the scratch.
• Setting up of Distributor network across region.
• Directed developed and executed all marketing actions in coordination with marketing, sales and top management to design and deliver new attractive packs.
• Increase in client base to 300 % in span of 6 months.
• Created and introduced structured sales process and training that increased division’s “contract close rate” by 40%.

• Father's Name: Mr. V.D. Arora
• Date of Birth: 05/01/70
• Address - 195, SFS Flats, Phase -4, Ashok Vihar , Delhi -110052