Rajeev Rana
Gurgaon,HR
Summary
Award-winning Techno-Marketing and Strategy Executive with 20+ years driving growth and profitability in B2C and B2B markets (Telecom, FMCG, Consumer Durables, Ed-Tech, SaaS, FinTech, Healthcare, Digital Marketing/IT & Advisement ). Currently a Techno-Marketing Entrepreneur and Founder of India Zero Pvt Ltd, a digital marketing solution and consultation company. Proven success at senior corporate and board levels. Unique domestic and international market exposure (USA, Australia, Nigeria & MENA markets ) enables effective leadership of cross-functional and cross-cultural teams. Combines deep creative thinking and project management with sharp data-driven analytical skills to consistently exceed business KPIs.
Overview
28
28
years of professional experience
1
1
Certification
Work History
VP Corporate Brand & Strategy
ECL (Eli Global Group) USA / India
06.2021
- Lead corporate marketing for entire Entrust group ie Collectables, NFT/Block chain & Healthcare. Align all Brand vertical for its GTM strategy including, Digital media, Revenue planning and Demand generation. This includes all its 12 companies and their brands across USA, Europe, Australian and New Zealand markets. Responsible for marketing strategy, planning and GTM for new project in NFT & Crypto currency. Reporting to CEO/ CFO directly. Reduced CPL by 38%, Initiated Web audit and improved ranking, Delivered new Website UI/ UX Improved MQL by 12% within 6 month of operations for SAAS business
Executive Director
India Zero Pvt Ltd
India
06.2023 - Current
- As Executive Director, I spearheaded the successful launch and rapid growth of Digital Zero, building a next-generation digital marketing and tech solutions enterprise from the ground up. Leveraging over 20 years of executive-level experience from the client-side, I possess a unique understanding of what's truly needed in today's hyper-competitive market. This perspective drives my ability to architect high-impact, data-driven Go-to-Market (GTM) strategies that seamlessly integrate advanced Martech, AI-powered insights, and creative excellence to drive significant product and brand monetization, optimise ROI, and deliver tangible business outcomes.
CMO Corporate and South Asia Operations
Tesla Power USA
08.2021 - 06.2023
- As Chief Marketing Officer at Tesla Power USA, I spearheaded comprehensive brand development, marketing strategy, and digital transformation initiatives across the dynamic markets of India and Southeast Asia. My leadership extended to multi-channel marketing, public relations, and strategic communications, demonstrably driving significant market penetration and heightened brand visibility within key South Asian regions. I directed and implemented robust growth strategies that resulted in 6% market share in north and central market. Launched 12 states in a span 1.2 years. Furthermore, I oversaw corporate marketing functions and South Asia operations, ensuring a cohesive alignment of marketing efforts with overarching business objectives to maximize return on investment.
Sr. Brand & Product Marketing consultant
9Mobile Ltd (9Payment Service Bank), Nigeria
Nigeria
12.2019 - 12.2020
- Lead as Brand and Product marketing consultant for the launch for 9 Payment Service Bank, (9PSB) under 9Mobile license an EMTS Ltd holding company. I was of core Product and marketing strategy team, reporting to MD/ CFO. I represent myself as marketing spoke to investors, bankers and board members. Delivered the following:
- Delivered BMC model and strategic GTM based on Research and got it approved from CFO and board
- Strategy for Research for Product planning and Segmentation for market penetration and distribution
- Strategy for GTM, Commination/ USP and revenue planning / ARPU
- Ensure value based prioritization and media initiatives
- UI/UX for Digital marketing, Mobile App ,Web platforms
- Recommended Integrated Media strategy & PR along with vendor hiring
- Developed and recommend Demand generation and Acquisition strategy
Co-founder and Investor
BaxSons on Line, Australia
Australia
05.2016 - 12.2019
- Developed end to end business ideation and business case
- Web and APP development with Go to marketing strategy
- Direct Investment, cash flow and resourcing
- Business planning and Product design
- Business development and Financial planning
Associate Director
ELI Global (TCI)
01.2017 - 06.2019
- Build strategic GTM plan for each product vertical (Publication and SaaS, across US market, outlining ROMI. Deliver marketing initiatives on Brand, Digital platform, E-com, Lead generation and scaled up revenue and bring efficiency in team resources.
- Achievements
- Re-launched brand TCI in US market in less than 90 days of joining in Vages USA
- Hired and re-structured marketing team across India and US market save 23% of operating cost
- Increased NPS from 22 to 34 points
- Reduced CAC by 13% within one year
- Delivered revenue growth in first year by 22%
- Nominated by CEO for senior level leadership development and training program.
Marketing Head - IT & New Age Careers
NIIT Ltd
06.2013 - 04.2016
- Awarded “NIIT Award of Excellence” from CEO office for the year 2014-15
- Initiated Digital marketing transformation benchmarks new UI and UX with SEO first approach across business verticals
- Developed GNIIT and new IT repositioning strategy delivered 28% growth in leads
- Improved Lead to registration ratio (R&L) from 2% to 9%
- Reduced CAC by 10 % improved ROMI
- New product development and strategy for New Age IT careers vertical
- Delivered new architecting for central CRM system and LMS management, added analysis tools along with SMO, DMP and DSP.
AGM (Head Digital marketing & Ecommerce)
Videocon Industry Ltd
01.2013 - 12.2013
National Head-Consumer marketing
MTS Group, India Ltd
04.2009 - 12.2012
Deputy Manager Corporate Marketing
Tata Tele Services
04.2007 - 02.2009
Assistant Manager (Pre- Paid, VAS & MARCOM)
Reliance Com. Ltd
01.2002 - 12.2007
Senior Executive (Marketing & Distribution)
Bharti Airtel Ltd
01.2000 - 12.2002
Management Trainee Office/ Marketing Executive
Grasim Industry Ltd
07.1997 - 07.2000
- Direct campus recruitment by A Birla Group
Education
PGDM - Marketing
IME
01.1997
B. Com (Honors) - undefined
HPU
01.1994
Skills
- Marketing Strategy & Communication
- Product marketing & P&L
- Digital Marketing, SM & E-Commerce
- BMC modeling & Corporate Strategy
- Research & Analytics
- Integrated Media planning & CAC
- Leadership & Collaborations
- Revenue planning, CLV & ROMI
Certification
- IEQC certificate, USA
- Microsoft, AI Marketing Strategy
- Social media planning certification
- Google AI Prompt Certified
Hobbies and Interests
Cooking & Adventure sports
Awards
Employ of the year- NIIT Ltd, Best marketing Head – Tata Tele Services, School Captain- K.V Yol, CBSE
Timeline
Executive Director
India Zero Pvt Ltd
06.2023 - Current
CMO Corporate and South Asia Operations
Tesla Power USA
08.2021 - 06.2023
VP Corporate Brand & Strategy
ECL (Eli Global Group) USA / India
06.2021
Sr. Brand & Product Marketing consultant
9Mobile Ltd (9Payment Service Bank), Nigeria
12.2019 - 12.2020
Associate Director
ELI Global (TCI)
01.2017 - 06.2019
Co-founder and Investor
BaxSons on Line, Australia
05.2016 - 12.2019
Marketing Head - IT & New Age Careers
NIIT Ltd
06.2013 - 04.2016
AGM (Head Digital marketing & Ecommerce)
Videocon Industry Ltd
01.2013 - 12.2013
National Head-Consumer marketing
MTS Group, India Ltd
04.2009 - 12.2012
Deputy Manager Corporate Marketing
Tata Tele Services
04.2007 - 02.2009
Assistant Manager (Pre- Paid, VAS & MARCOM)
Reliance Com. Ltd
01.2002 - 12.2007
Senior Executive (Marketing & Distribution)
Bharti Airtel Ltd
01.2000 - 12.2002
Management Trainee Office/ Marketing Executive
Grasim Industry Ltd
07.1997 - 07.2000
B. Com (Honors) - undefined
HPU
PGDM - Marketing
IME