RAJEEV RANJAN
Patna
Summary
A highly accomplished professional with nearly 21 years of Extensive & enriching experience in Telecom/ FMCG/ Banking (ATM/Pos/Merchant acquisition) & 2-Wheeler Finance. Worked closely with distribution & territory expansion, sales planning, Sales & marketing with Field Operations & Team Management Distribution Strategy along with infrastructure management. Proficient in developing & streamlining systems with proven ability to enhance operational / administrative effectiveness and meet operational goals within the cost, time & quality parameters. Proven track record of developing new business and maximizing market share to achieve business targets along with revenue optimization. Strong organizer, motivator, team player and a decisive leader with successful track record in directing projects from original concept through implementation to handle diverse market
Overview
22
22
years of professional experience
Work History
Area Business Manager
CREDIT WISE CAPITAL PVT LTD
CHAPRA
07.2025 - Current
- Managing 2 wheeler finance business Muzaffarpur, Hajipur, Chapra, Siwan, Gopalganj, Motihari,Bettia along with 200-230 Dealer / Sub dealer & doing approx. 300-400 file finance on monthly basis.
- Managing a team size of 7 Sales Manager & 85-100 Sales Officer in assign market
- Maintained detailed records of sales activities, including daily call reports, weekly forecasts, and monthly performance metrics.
- Developed and implemented sales strategies to increase market share.
- Established ambitious goals for employees to promote achievement and surpass business targets.
Area Sales Manager
HDB FINANCIAL SERVICES
Patna
11.2023 - 04.2025
- Managing 2 wheeler finance business Patna, Jehanabad & Hajipur, Ara, Buxar, Chapra, Siwan, Gopalganj along with 200-230 Dealer / Sub dealer & doing approx. 650-700 file finance on monthly basis.
- Managing a team size of 10 Sales Manager & 85-100 Sales Officer in assign territory.
- Ensuring approval and disbursement TAT in all channels.
- Ensuring timely payouts as promised to the dealers.
- Managing ERLPL, EPTWL, Aggrigator Leads size of approx. 2500 with 7 to 10% conversion rate respectively.
- Handling a team size of 06 collection TL and ensuring the EMI payments in all X BKT+MOB1 in assign territory.
- Dealer Management & minimize dealer complaints with regards to customer acquisition.
Territory Sales Manager
HERO FINCORP
Muzaffarpur
03.2020 - 10.2023
- Managing 2 wheeler finance business at 2 main dealer along with 18 sub dealer & doing approx. 400 two wheeler finance on monthly basis.
- Handling a team size of 22 sales executive in assign territory.
- Ensuring approval and disbursement TAT in all channels.
- Handling a team size of 1TL & 11 collection executive and ensuring the EMI payments in all FEMI+X BKT+BKT1 in assign territory.
- Customer Management & minimize customer complaints with regards to customer acquisition.
State Head – Banking Services (WLA), Bihar & Jharkhand
AGS TRANSACT TECHNOLOGY LTD.
06.2016 - 02.2020
- To set up a distribution network, recognize & establishing financially strong & reliable channel partner for White Label ATM deployment in Bihar & Jharkhand as well as east part of India.
- Appointed 20 franchise & deploy 250 ATM in six month with cash live 180 ATM along with approx. 14000 transactions counts on daily basis.
- Successfully led the Sales (6 ASM & 24 TSM & Service Team& TIS Team for ATM/ POs deployment and manage day to day operation.
- Successfully on boarded 40-50 dealer along with 2000 merchant acquisition for POs business.
- Responsible for 20 crore of yearly gross revenue & 10% transaction growth YOY basis.
- Handling Site Sourcing & Acquisition, Vendor Management, logistic, Asset Management & legal clearance.
- Interact with top management of bank& CRA for cash management as well as from other resources.
- Played significant role in POs launching in east India as a distribution strategy maker and establish distribution at micro level.
- Ensure cash availability and get maximum transaction for ensuring profitability revenue growth.
- Developed strong Market knowledge of existing and potential clients and ensured business growth opportunities aligned to company’s strategic plans& new project preparation, presentation, negotiations, selling implementation & liasioning with channels sales, individual client bank, private & government sector department & people regarding financial services.
Zonal Sales Manager
Bharti Airtel Limited
Patna
05.2006 - 06.2016
- Administering the prepaid business in various locations of Bihar & Jharkhand.
- Executing campaigns such as Retailer Training Program, FOS Training Program, Distributor Training Program, Canopy Activities, Road Shows, etc.
- Managing and launched Airtel Money in my territory and partially taking care of DTH business in Kaimur.
- Successfully led the Sales Team size of 9 on roll Tm’s &70 off roll employing sales strategy to exploit the full potential of the Distribution System.
- Credited for launching Airtel – PCO Brand in Godda, Dumka, Pakur & Sahebganj.{SANTHAL PARGANA}
- Managing a business of 90-120 corer annually and 4000 retail outlet and 52 channel partners.
Area Sales Manager
Canditi Foods Private Ltd.
07.2005 - 05.2006
- Select, appoint and manage distributors in Bihar.
- Successfully led the Sales Team and initiated new sales & marketing activities.
- Warehouse inventory control at the distributor’s place to check adequate stocks are available so as to meet the demands as per the market trends.
- Achieving the Sales Targets in the respective area.
- Credited for launching the market in whole Bihar.
- Augmented the sales significantly from 0 to 50 Lakhs/month.
Sales officer
Dalmia Consumer Care
Ranchi
02.2004 - 05.2005
- Successfully launched the market in Jharkhand.
- Showed active participation in business planning; developed strategies consistent with the organization’s overall mission, vision, and long-term objectives.
- Acted as a key member of Dalmia project ROOTS (Rural Operation to Optimize Territory Sales) in Jharkhand.
- Handled the establishment of distribution setup & stockiest management; ensured appropriate distributions in urban and rural areas.
- Efficiently led the Sales Team encompassing 40 Salesman & 4 Sales Supervisor.
- Ensured the district as well as indirect distribution of the product range through super stockiest operations covering rural town’s area in Jharkhand.
- Enhanced the sales from up to 90 Lakhs / month.
Education
PGDBA - Mkt. & IT
IISE
Lucknow01-2004
B.Sc. - Electronics
Magadh University
Bodhgaya01-1996
I.Sc. -
Co-operative College
Jamshedpur01-1992
Matriculation -
St. Mary’s School
Jamshedpur01-1990
Skills
- Channel Sales / Management
- Rural Distributions
- Business Development & Planning
- Launching Strategy
- Sourcing
- Retail Sales Finance
- Team leadership
- Market expansion
- Distributor Relationships
- Market intelligence
- Team recruiting and onboarding
- Cross-selling
- Training development
Awards
- Best Performer Award –East (2004)
- Individual Excellence Award for development of PCO business in Godda & Sahebganj (2006)
- Special Achievement Award in PCO Acquisition & Churn Recovery
- Best TM Award (2007)
- Dash to Phuket under Airtel Achiever Club
- 2nd best ZSM for the 1st quarter (04/12 – 06/12) of BIHAR CIRCLE
- Dash to Dubai under Airtel Achiever Club
- CEO trophy for business growth (11/13)
- SILVER AWARD of circle for new business growth (Airtel Money) (2015)
- AGSTTL Golden Achiever Award for highest site & merchant acquisitions & Revenue growth (2019)
Personal Information
Date of Birth: 05/07/75
Timeline
Area Business Manager
CREDIT WISE CAPITAL PVT LTD
07.2025 - Current
Area Sales Manager
HDB FINANCIAL SERVICES
11.2023 - 04.2025
Territory Sales Manager
HERO FINCORP
03.2020 - 10.2023
State Head – Banking Services (WLA), Bihar & Jharkhand
AGS TRANSACT TECHNOLOGY LTD.
06.2016 - 02.2020
Zonal Sales Manager
Bharti Airtel Limited
05.2006 - 06.2016
Area Sales Manager
Canditi Foods Private Ltd.
07.2005 - 05.2006
Sales officer
Dalmia Consumer Care
02.2004 - 05.2005
PGDBA - Mkt. & IT
IISE
B.Sc. - Electronics
Magadh University
I.Sc. -
Co-operative College
Matriculation -
St. Mary’s School
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