RAJEEV SHETTY
Leo Complex, Powai, Mumbai
Summary
Strategic and results-driven banking professional with over 13 years of experience in the credit cards and payments industry. Expertise in product development, corporate client acquisition, and business growth through innovative solutions. Proven success in building and managing high-value portfolios, launching financial products, and leading cross-functional teams. Recognized for developing tailored credit card solutions, driving market expansion, and ensuring superior customer service.
Overview
12
12
years of professional experience
Work History
Assistant Vice President - Product, Commercial Credit Cards
IDFC First Bank
Mumbai
07.2024 - Current
- Leading the development and management of commercial credit card products targeting corporate clients
- Successfully designed and launched a customized credit solution.
- Collaborated with internal teams, including marketing, compliance, and operations, to ensure seamless product implementation and delivery
- Established product roadmaps, conducted market research, and led initiatives to enhance product features and customer experience
- Spearheaded strategic client engagement programs, resulting in increased product adoption and client satisfaction
Senior Manager - Corporate Acquisition
SBI Cards
Mumbai
03.2022 - 07.2024
- Managed corporate client acquisition through strategic partnerships with senior officials at State Bank of India branches
- Delivered end-to-end product pitches, prepared RFPs, negotiated pricing, and secured long-term business contracts
- Oversaw client onboarding, ensured compliance, and provided post-sales support
- Mentored and guided team members to meet sales targets and improve operational efficiency
- Consistently exceeded business targets through innovative product offerings and customer engagement strategies
Key Account Manager
HDFC Bank
Mumbai
09.2018 - 03.2022
- Managed a portfolio of high-net-worth (HNI) clients by offering customized credit card products and banking solutions
- Built strong relationships with key clients, addressing their unique business needs and ensuring long-term loyalty
- Worked closely with internal teams to streamline the customer experience and ensure timely service delivery
- Expanded the customer base by acquiring new clients through tailored financial product offerings
Channel Sales Manager
American Express
Mumbai
07.2012 - 09.2018
- Built and led a premium sales team focused on acquiring HNI and corporate clients
- Delivered business development strategies targeting large corporates, resulting in revenue growth
- Recognized for consistently exceeding sales targets through innovative and consultative sales approaches
- Conducted product training sessions to enhance team performance and ensure business excellence
Education
Master of Management Studies (MMS) - Marketing
MGM Institute of Management and Studies
Mumbai01.2012
Bachelor of Commerce -
Vikas Institute, University of Mumbai
Mumbai01.2007
Skills
Product Development & Innovation: Design and launch customized credit card products for commercial clients
Corporate Sales & Business Development: Expertise in driving corporate client acquisition and revenue growth
Relationship Management: Skilled in building long-term client partnerships and managing stakeholder engagement
Strategic Planning & Execution: Developing market strategies, negotiating contracts, and ensuring product compliance
Leadership & Team Development: Experienced in building, mentoring, and managing high-performing teams
Market Research & Analysis: Identifying emerging market opportunities through competitive analysis and industry research
Achievements and recognitions
- Successfully developed and launched a new business credit card product at IDFC First Bank.
- Achieved top performer awards at American Express and SBI Cards for exceeding sales targets.
- Spearheaded the onboarding of multiple corporate accounts, driving portfolio growth by over 30% at SBI Cards.
- Consistently recognized for client retention excellence and portfolio expansion at HDFC Bank.
Skills and technical expertise
- Product Development & Management
- Corporate Client Acquisition & Sales
- Contract Negotiation & Pricing Strategies
- Key Account & Relationship Management
- Leadership, Mentoring & Team Building
- Business Development & Market Expansion
- MS Office Suite (Excel, PowerPoint, Word)
Timeline
Assistant Vice President - Product, Commercial Credit Cards
IDFC First Bank
07.2024 - Current
Senior Manager - Corporate Acquisition
SBI Cards
03.2022 - 07.2024
Key Account Manager
HDFC Bank
09.2018 - 03.2022
Channel Sales Manager
American Express
07.2012 - 09.2018
Master of Management Studies (MMS) - Marketing
MGM Institute of Management and Studies
Bachelor of Commerce -
Vikas Institute, University of Mumbai
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