Rajeev Srivastava
Sr. Marketing Manager
Ghaziabad
Work Preference
Summary
Dynamic and results-oriented Senior Marketing Manager with over 15 years of multifaceted experience across chemical, advertising, banking, and nutraceutical industries. Expert in blending traditional marketing strategies with modern Data Science, AI, and Machine Learning techniques to drive organizational growth, optimize product positioning, and enhance stakeholder engagement.
Overview
3
3
Certifications
19
19
years of professional experience
3
3
Languages
Work History
Senior Marketing Manager
Coflux Sciences Pvt. Ltd.
01.2021 - Current
- Aligned product features with changing consumer demands to effectively bridge R&D and market requirements.
- Administer vital client, consultant, and distributor connections, supplying technical support to speed up agreement conclusions.
- Explain complex compliance and regulatory merits to customers, establishing long-term trust.
- Engineered innovative marketing strategies that improved brand visibility and engagement with essential demographics.
- Administered budget distributions and resource management to maximize ROI on marketing expenditures.
- Mentored junior marketing staff, fostering a collaborative environment that enhanced team performance and creativity.
- Cultivated relationships with stakeholders, enhancing collaboration and ensuring alignment with organizational goals.
Senior Business Consultant
Prachar Media Advertising & Marketing
02.2012 - 12.2020
- Provided strategic marketing counsel to clients, identifying market gaps, and growth opportunities.
- Managed advertising campaigns and business development initiatives to expand market reach.
- Implemented data-driven solutions to optimize advertising spend, resulting in improved ROI and client retention.
- Facilitated client workshops to align marketing objectives with business goals, fostering collaboration and engagement.
- Developed and implemented strategic marketing plans to enhance brand visibility and engagement by 10%.
- Cultivated a high-performing team environment through mentorship, skill development, and clear expectations.
Bank Executive
HDFC Bank
03.2011 - 01.2012
- Ensured high-quality service delivery, and managed financial operations for key client portfolios.
- Collaborated with cross-functional teams to design tailored financial solutions, enhancing client satisfaction and retention.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Led initiatives to enhance customer service efficiency, resulting in improved client satisfaction.
- Streamlined banking operations by adopting automated systems, increasing overall workflow efficiency.
- Developed and executed comprehensive financial strategies to achieve organizational growth targets.
- Led cross-functional teams to implement strategic initiatives enhancing customer service delivery.
Project Manager
Sweet Botanix (Div. of Bajaj Nutraceutical)
06.2010 - 02.2011
- Led end-to-end project execution, coordinating cross-departmental workflows to meet organizational targets.
- Implemented process improvements that streamlined workflows, resulting in reduced project delivery times.
- Developed and implemented project management frameworks that improved resource allocation and project tracking.
- Streamlined communication processes across departments, resulting in a 20% reduction in project turnaround time.
- Coordinated project timelines and deliverables, ensuring alignment with business objectives and stakeholder expectations.
Business Development Executive
The Country Club India Ltd.
10.2007 - 05.2010
- Focused on business acquisition and establishing long-term customer relationships.
- Developed and implemented strategic partnerships, driving increased brand visibility and market share.
- Attended monthly sales meetings and quarterly sales trainings.
- Built diverse and consistent sales portfolio.
- Led cross-functional teams to execute business development initiatives, enhancing operational efficiencies and client satisfaction.
- Conducted market research to identify trends, customer needs, and competitive landscape.
- Developed strategic partnerships to enhance business opportunities and expand market reach.
Education
MBA - Finance & Marketing
Jaipur Engineering College And Research Centre
Jaipur, India 04.2001 -
B.Com - Finance & Economics
University of Delhi
New Delhi, India01-2019
Skills
Marketing Strategy: GTM Strategy, Product Positioning, Competitor Analysis, Demand-Supply Dynamics
Business Operations: Stakeholder Management, Key Account Management, Regulatory Compliance, MIS Reporting
Competitive intelligence
Consumer insights
Brand visibility
Regulatory compliance
Multi-channel marketing
Advertising campaign management
Cross-functional team leadership
Budget management
Strategic decision-making
Sales leadership
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Urdu
Advanced (C1)
Certification
Data Science & AI: Data Science Essentials, Mastering Data Analysis, Virtual Global Apprentice in Data Science.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Supervised team of 50 staff members.
Quote
Success is often achieved by those who don’t know that failure is inevitable.
Coco Chanel
Interests
Reading Books
Travelling
Timeline
Senior Marketing Manager
Coflux Sciences Pvt. Ltd.
01.2021 - Current
Senior Business Consultant
Prachar Media Advertising & Marketing
02.2012 - 12.2020
Bank Executive
HDFC Bank
03.2011 - 01.2012
Project Manager
Sweet Botanix (Div. of Bajaj Nutraceutical)
06.2010 - 02.2011
Business Development Executive
The Country Club India Ltd.
10.2007 - 05.2010
MBA - Finance & Marketing
Jaipur Engineering College And Research Centre
04.2001 -
B.Com - Finance & Economics
University of Delhi