Progressed from Business Analyst to Senior Business Analyst, then to Manager, and finally to Group Manager in Data Analytics.
- Leading a team of 35+ FTEs across Data Analytics, Campaign Management, Contact Centre Reporting, and Data Science work streams for a UK-based telecom giant.
- Work closely with key client stakeholders to identify gaps in the business and provide analytics solutions around churn performance, customer acquisition, marketing performance, and CSAT.
- Lead a self-serve COE team developing an automated reporting solution across all verticals, utilizing the existing and gained 80% performance gain in reporting availability and efficiency.
- Designed Go-to-Market tools using UNICA, SQL, and QlikSense for the marketing managers to have a tool with marketing-ready customer populations 24/7.
- Led a customer retention project to identify customer risk scores against a very aggressive competitor acquisition campaign. We supported the client with at-risk populations, risk scores, campaign selection, and campaign effectiveness reporting, saving the business approximately £2.8 million per annum.
- Lead the Contact Centre Reporting transition of over 350 reports. Consolidated and automated these reports to achieve approximately 336K of effort savings while expanding the capability of the current team by 40%.
- Established data architecture and BI best practices, standards, and data models; recommended data warehouse and reporting performance-tuning techniques. Mobilized and directed BI professionals and development teams.