Rajendra Prasad
marketing /sales/ liaising
Bangalore
Summary
Seeking Company requiring bold and competent leadership, bringing years of professional experience to facilitate operations, maximize revenue and productivity, and ensure strong future growth.
Successful marketing sales liaising business professional with demonstrated track record consulting. Exceptional program, team and project manager. Skilled at mentoring staff, integrating ideas and customizing approaches to support specific means and goals.
A strategic and results-driven professional with over 20 years of experience in Sales, Marketing, and Business Development across various sectors. Proven expertise in handling key accounts, business development, and driving growth in competitive markets. Adept at creating and implementing marketing strategies, building customer relationships, and delivering sales targets. Skilled in new business development, strategic planning, and managing cross-functional teams to achieve organizational objectives. Available for new opportunities with a one-month notice period.
Overview
21
21
years of professional experience
2004
2004
years of post-secondary education
1
1
Language
Work History
Freelance Business Consultant
Freelance Business Consultant
12.2022 - Current
- Providing strategic consulting services for the construction, solar rooftop, and solar water heater industries.
- Assisting clients in market analysis, business development strategies, and project execution to drive growth and profitability.
- Advising on optimal solar solutions, ensuring sustainable energy adoption and compliance with industry standards.
- Building and maintaining client relationships to support long-term business success.
- Delivering customized solutions to meet unique client needs, focusing on operational efficiency and cost-effectiveness.
Sales Manager
Intravis GMBH
Bangalore
02.2013 - 11.2022
- Managed sales operations for the region, ensuring revenue growth and market expansion.
- Analyzed sales data and market trends to develop improvement strategies and meet business goals.
- Reported directly to the Sales Director in Germany, providing updates on regional performance and market insights.
- Conducted market surveys to identify new opportunities and generated customer inquiries.
- Expansion & Client Engagement: Conduct international business travel (2–3 weeks/month) to strengthen client relationships Build strong relationships with key clients and partners worldwide.
- Gather market insights to support business growth and strategy.
- Delivered impactful sales presentations and product demonstrations at client locations.
- Facilitated the import of machinery for clients, ensuring compliance with regulations and seamless delivery.
- Maintained strong relationships with existing customers while actively acquiring new clients to expand the customer base.
- Prepared and followed up on competitive quotations, driving timely responses and improved client engagement.
- Organized on-site technical training programs for service technicians and end-users, while also providing online service support to resolve technical issues efficiently—ensuring optimal machine performance and high customer satisfaction.
- Kept up-to-date with the latest technology and solutions to offer the best support and advice to clients.
- Consistently achieved an annual sales target of €1.5 million, contributing significantly to the company's revenue.
- Ensured excellent customer satisfaction by addressing client concerns promptly and delivering superior service.
- Skills: New Business Development & Key Account Management, Strategic Planning & Market Analysis, Customer Relationship Management (CRM), Experience with Government Tenders & Bidding Processes, Contract Negotiations & High-Value Capital Equipment Sales.
Regional Marketing Manager
Amara Raja Power Systems Ltd
Bangalore
04.2009 - 01.2013
- Identified and pursued new business opportunities, converting leads into long-term clients through techno-commercial discussions.
- Managed key accounts, building and nurturing strong relationships to drive business growth.
- Ensured customer satisfaction by coordinating with cross-functional teams before and after sales to meet deliverables.
- Gathered market intelligence on competitors and potential opportunities to stay ahead in the industry.
- Managed the approval process for new products from TSEC, CPRI, and RDSO to ensure compliance and market readiness.
- Led testing and calibration efforts of products with ETDC for quality assurance.
- Negotiated and finalized rate contracts with OEMs to support their regular requirements.
- Collaborated with the service team to conduct root-cause analysis for improved customer support and service.
- Managed dispatch clearances, payment collections, and C-form processing to ensure smooth transactions.
- Promoted products and drove sales through channels and MR business to effectively reach B2E segments.
Marketing Manager
Amara Raja Batteries Ltd
Bangalore
05.2004 - 03.2009
- Managed channel sales across the South Zone, ensuring strong market presence and growth.
- Led the appointment and onboarding of new dealers across the southern region, expanding the dealer network.
- Worked closely with primary and secondary distributors to ensure smooth sales operations and product distribution.
- Drove both vertical and horizontal growth of channels in the market, strengthening brand positioning.
- Developed market strategies tailored to customer demand and competitive dynamics, ensuring consistent business growth.
- Built and maintained strong strategic and operational relationships with channel partners, managing multiple accounts effectively.
- Successfully identified and developed new channel partners, offering business development support to help them grow within the sales cycle.
- Delivered a differentiated experience to channel partners and end customers, ensuring satisfaction and loyalty.
- Engaged in solution presentations and discussions with C-level executives and other decision-makers, influencing key business decisions.
- Actively participated in government tenders with leading companies like BEL, BHEL, ITI, BSNL, ensuring the company’s competitive edge.
- Managed and coordinated tenders directly with responsible personnel at these companies, ensuring timely and successful submissions.
Education
B.Tech. - Electronics & Communications
MBA - Marketing
Dr CV Raman University
Skills
New Business Development
Key Account Management
Strategic Planning
Market Analysis
Customer Relationship Management
Government Tenders
Bidding Processes
Contract Negotiations
High-Value Capital Equipment Sales
Regulatory compliance
Customer relationship management
Contract negotiation
Sales forecasting
Data analysis
Technical training
Client engagement
Problem solving
Cross-functional collaboration
Competitive intelligence
Continuous improvement
Staff mentoring
Vendor collaboration
Training proficiency
Negotiation
Decision-making
Problem-solving
Teamwork and collaboration
Market research
Sales strategies
Marketing strategy
Quality assurance
Joining Availability
1 Month Notice
Personal Information
- Place of Birth: Bangalore, Karnataka, India
- Date of Birth: 06/09/80
Timeline
Freelance Business Consultant
Freelance Business Consultant
12.2022 - Current
Sales Manager
Intravis GMBH
02.2013 - 11.2022
Regional Marketing Manager
Amara Raja Power Systems Ltd
04.2009 - 01.2013
Marketing Manager
Amara Raja Batteries Ltd
05.2004 - 03.2009
B.Tech. - Electronics & Communications
MBA - Marketing
Dr CV Raman University