Rajendra Kumar Mishra

• Key Achievement: -
  · Achieved EOSS SALE Target with GOLY of 40%.
  · Opened Successfully Regional Chain- 367(SMT) & National Chain-Metro, New Retailers in South Karnataka for MT Channel.
  · Initiated the store SOP for Archie's Limited & Initiated the Mordan Channel Market for FMCG Product
• Responsible for South MBO (Ratnadeep, KLM, RS Brother, Supermarkets (Regional Chain) & National Chain (D-Mart, Reliance, Metro, etc.) Account.
• Job Overview: -
  • This position is responsible for closely working with Area managers team, marketing/brand team and other stakeholders for managing individual chains/accounts/regions for driving sales of Modern Trade division
  • Managing relationships with all existing Modern Trade accounts and devise strategy for Order Generation to execution.
  • Mapping of new SKU's and executing new product launches
  • Responsible for growing sales in national accounts
  • Placement of products on planogram and setting MBQ's, Negotiating annual TOTs & JBP’s, Follow-up of payments
  • Planning and executing marketing promotions/offers
  • Ensuring fill rate requirement is properly followed
  • Ensure good store level product exposure/placement
  • Modern Trade sales data management and monitoring
  • Travel to visit stores as and when required. Liaison with local marketing and sales teams
  • Enable team members to maximize the output from key accounts and stockiest by using knowledge and skills effectively (sales closing / objection handling / input utilization / scheme utilization/ POS,POP utilization)

PROFESSIONAL OVERVIEW: -

· An incisive professional with Total 7 Year Experience in Modern Trade (Regional Chain) General Trade Sale & Business Development

· Raymond Consumer Care Ltd. (Acquisition by Godrej Consumer Care Product) As Territory Sales Manager for Karnataka, AP& Telangana. · Expertise in acquiring new clienteles and maintaining sound relations with the existing owes. · Motivated by internal standards of excellence to overachieve set targets.

Organizational Purview: -

· Since March 2022 at Raymond Consumer Care Pvt.Ltd as Territory Sales Manager across Karnataka, AP& Telangana state.

· Product: Park Avenue,Raymond Perfume & Kama Sutra Deo, Shampoo, Soap, Shaving Needs, Room Freshener.

· Condom Category -Range of Kama Sutra Condom.

· Hygiene Care Category-Rang of Face Wash, Hand Sanitizer, Hand Wash

Key Achievement: -

· Achieved SALE Target with GOLY of 50%.

· CEO Awarded for Highest Achievement of FY-22 Qtr.

· Opened Successfully 43 New MBO stores & 11 New Channel Partners in South.

· Initiated the store SOP for MBO Like Super Market & Sapna Book Store.

Role & Responsibility-

· To achieve and exceed the assigned sales target for area and to lead, coach, and Mentor a team Frontline sales force.

·Shall be responsible for Assessment, Planning, and enhancement of Dbs. Infrastructure. · Primary Vs. secondary to be monitored by analyzing Dbs. closing and planning the new product launch and ensure qualitative distribution. · Weekly at distributor phasing /Monthly Budget to be achieved &Market analysis & Effective utilization of secondary budgets and timely submission of claims. · Follow the PJP of team and assign daily sales TGT to increasing Revenue and product placement · Managing the distributor /Scheme and BTL Planning · Stock management level, conduct a timely and structured review of the team.

· Relationship building in key outlets & Coaching, guiding and motivating the sales representative Promoters . · ownership off-Take performance & Managing consumer complaint

1) Area Head (From April-2017 to March-2022 ) with Archie’s Limited for GT & MT (Bangalore)

Key Achievement: -

· Achieved EOSS SALE Target with GOLY of 19%.

· Opened Successfully 660 New Retailers in South Karnataka for GT & MT Channel (Regional Chain & National Chain)

· Initiated the store SOP for Archie’s Limited & Initiated the GT & MT Market for FMCG Product.

Work Profile: -

Direct sale (GT & MT) store in south Karnataka for Archie’s.

Manage & drive entire GT sales operations for Bangalore. Assist in MT operations as & when required.

Manage, grow & expand GT Business in Bangalore, Distribution expansion in the Bangalore for GT market.

Drive Primary & Secondary Sales in GT , Manage & resolve operational issues at GT Distributors & retailers.

Inventory Planning & Stock management at Distributor Points to ensure a 100% fill rate for retailers, Distributor Claim Management & Processing

Team Management - Manage a team of SO/Sales Exec./Merchandisers/Promoters, New Business Development

Jashn retails an exclusive collection of Indian wear for women: -fashioned from wide range of

exquisite, hand-picked fabrics – Cottons, Chiffon, Georgette, Crepe & Silk sourced from various locations across Indi a. JASHN retails Sires, Stitched & Unstitched suits, Kurti; Kurti Suits, Bottoms, and Ready-made Blouses through 73 stores across India.

Key Achievement:

Received the award for best initiative which has helped to increase the SSPD.

Continuous achievement of month sale targets. & opened successfully 23 SIS counters in south region.

Work Profile:

· Complete responsibility of Retail operations & sales of 11 EBO & 23 SIS of Jashn, store south Region.

· Responsible to maximize Store and section sales in line with Area and store targets.

· Monitor sales against last year, last week and budget on a daily and weekly basis and communicate to store managers.

· To analyze QTD & YTD reports on Daily basis to check slow and fast movers in each counter of the store.

Work Profile-

· Monitoring & Co-ordination Day to day retail store operations in terms of weekly sales targets, product deliveries to customers, product display at store, visual merchandising, HR activities

· Monitoring best performing departments & products, price points and store KPI.

· Managing and motivating a team to increase sales and ensure efficiency.

Shoppers stop is the one of the leading large format stores which has ladies, men, kids, and home, and footwear departments.

Key Achievement: -

· Grown within the organization and cleared the Baby kangaroo assessment and became the department manager.

· Received best department manager award in parichay.

· Received most confident male award in store.

· Created 3 successors under my leadership, who cleared the B.K assessment.

· Awarded as a best department manager for highest sale and F.C enrolment many times among all department managers.

· Highest B.S.C marks score among all department managers for Q1, Q2 AND Q3.

· Reduced the shrinkage of the department and brought down to 0.3% of sale.

Work Profile: -

Complete responsibility of Retail operations of my department.

· Monitoring & Co-ordinating day to day retail store operations in terms of weekly sales targets, product deliveries to customers, product display at store, visual merchandising, HR activities

· Monitoring best performing departments & products, price points and store KPI.