Rajendra Kumar Sinha

Marketing Insights and Brand Innovation specialist with over 14 years of experience in Alcobev, FMCG, and FMCD brand development. Currently working with Vivo Mobile India Pvt Ltd, focusing on Consumer Insights and Analytics.

• Brand Health Track – measuring brand health through AIPL module
• Campaign Evaluation – Measuring campaign effectiveness for ATL & BTL activities
• AD & Link test – Pre and Post ad/creative test for more effective and impactful campaign
• Consumer Decision Journey – Holistic Insights on consumer buying behavior
• Trend Analysis – Understanding of market pulse and recommendation on white space
• Profiling – Holistic understanding of product based on Consumer ownership
• Segmentation – Target group classification for product portfolio
• Concept and Product Testing – NPD development researches test
• Custodian of Market share (Volume & Value)
• Volumetric analysis for Cannibalization and source of volume
• Conjoint Analysis for price modeling

• Move to Carlsberg India On role basis on the performance during secondment role.
• Distinction in Mathematics at 12th level.
• Awarded for Best Employee of the year 2010 & 2011 (RSB).
• Efficiency Champion Award Q3 2017 (Carlsberg).
• Gold for Best Innovation Asia 2017 for Tuborg Classic Beer (Carlsberg).
• Innovation Award Q1 2018 for Carlsberg Smooth Beer (Carlsberg).
• Innovation Award Q3 2018 for Tuborg Strong 500 ML Beer (Carlsberg).
• Efficiency Champion Award Q1 2019 (Carlsberg).
• Innovation Award Q1 2021 for Tuborg White Beer (Carlsberg).

• PGDM Marketing : IBMT Bengaluru (AIIMA University Delhi).
• BSc. Math: Loyola College Chennai (Madras University)
• XII: Cooperative College Jamshedpur (Ranchi University)
• X: from ADL Society from (Ranchi University)

• Insight Platform
• Research Planning and Implementation.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
• Conveying analysis and recommendations via presentations and written reports.
• Managing external agencies for the execution of research projects.