Rajesh A
Senior Executive - Email Marketing Specialist
Chennai
Summary
Proven marketing automation expert with a track record of optimizing campaign performance at Deloitte, leveraging skills in Salesforce Marketing Cloud and HTML. Excelled in enhancing email deliverability, achieving significant engagement uplift. Demonstrates strong analytical capabilities and a collaborative approach, driving results and innovation in fast-paced environments.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Specialist - Marketing Cloud
Lennox
05.2024 - 08.2024
- Standardizes and optimizes marketing automation processes and QA procedures to ensure flawless delivery of campaigns.
- Continuously monitors daily/weekly/quarterly reporting of database KPIs, including campaign performance (email / webinars / program effectiveness)
- Works closely with the stakeholders to support the SFMC Campaign infrastructure and architecture.
- Stays up to date on email and demand-gen best practices to develop clear recommendations on how to improve response rates and overall engagement
- Creates and maintains best practices and documentations.
Senior Executive - Email Marketing Specialist
TargetBay
11.2023 - 01.2024
- Develop, execute, and manage email marketing strategies for multiple clients, tailoring each strategy to client-specific goals and audiences.
- Create engaging and impactful email content that reflects client branding and marketing objectives.
- Analyze and report on key email performance metrics, providing strategic recommendations to optimize client campaigns.
- Manage end-to-end email campaign execution, including email scheduling, list management, A/B testing, and deployment through email marketing automation platform.
- Monitor and analyze email campaign performance metrics, such as open rates, click-through rates, conversion rates, and revenue generated, to identify areas for improvement and implement optimization strategies.
- Conduct regular competitor analysis and stay up to date with industry best practices to ensure our email marketing efforts are innovative and effective.
Senior Analyst - Salesforce Marketing Cloud
Deloitte
03.2019 - 09.2023
- Created Dynamic and Personalized email content through content builder with Ampscript and with proper CAN-SPAM regulations.
- Report generation in Service cloud for the target audience and embedded using Marketing cloud connect to send the campaign.
- Created Data Extensions with proper attribute setting.
- Implement, monitor, analyze, A/B test and report project performance and KPIs.
- Tested the emails to make sure there are no errors before sending out.
- Reported the analytics and made judgement based on the Bounce types (Soft, Hard and Block) to ensure subscribers email address are updated in Service cloud.
- Used HTML and Ampscript to build customized solutions that support critical business functions.
- Hands on Experience on Email studio and Content builder to build various Email campaigns includes Dynamic emails using Ampscript.
- Sender profile configuration to receive response back to the team mailbox.
- Mass data loading, updating and deletion using Salesforce (Apex) Dataloader.
- Knowledge on Contact builder and Subscribers data.
- Knowledge on Journey builder and Automation studio.
Analyst
E2Open Technologies
06.2016 - 10.2018
- Delivering weekly sales and inventory report (SKU) level and exception report using SQL.
- Tested applications on UAT, written test cases and performed quality checks for product.
- Proactively monitor daily/weekly operational statistics and reporting trends/variances to inform management of potential trends, issues and opportunities.
- Fetching data from database for weekly deliverables using QlikView and Excel.
- Clients supported - Plantronics, Brocade, Philips and Jabra.
Support Analyst
HCL Technologies
11.2014 - 03.2016
- Hands on experience in Solution Manager and Lotus Notes for generating reports for customer calls.
- Hands on experience in SAP for displaying user's list, active application servers, background jobs, user maintenance and analyze system log on job failures.
- Communicating with clients in order to confirm problem resolution and collecting feedback.
- Experience in handling team of around 5 members and been good result oriented.
Education
Bachelor of Science - Computer Application
University of Madras (Percentage - 77%)
Chennai 06.2011 - 05.2014
GNIIT -
National Institute of Information Technology
(Percentage - 72%) 01.2011 - 01.2014
Skills
HTML
Ampscript
Email Automation & Deliverability
Marketing Operations
SQL
Advance Excel Functions
Canva
Accomplishments
- Received 3 Spot Awards in Deloitte
- Received Team Award in E2Open Technologies
- Received Spot Award in HCL Technologies
Timeline
Specialist - Marketing Cloud
Lennox
05.2024 - 08.2024
Senior Executive - Email Marketing Specialist
TargetBay
11.2023 - 01.2024
Senior Analyst - Salesforce Marketing Cloud
Deloitte
03.2019 - 09.2023
Analyst
E2Open Technologies
06.2016 - 10.2018
Support Analyst
HCL Technologies
11.2014 - 03.2016
Bachelor of Science - Computer Application
University of Madras (Percentage - 77%)
06.2011 - 05.2014
GNIIT -
National Institute of Information Technology
01.2011 - 01.2014
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