Rajesh Basavaraj

• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Coordinated with creative team to generate dynamic marketing content and communication tools for marketing campaigns.
• Conducted market analysis and research to identify trends and opportunities.
• Planned and executed digital and marketing programs to increase qualified leads & site visits.
• Devised marketing plans using digital strategies and Generated about 7.5 Lacs with 30% qualifications resulted in 50K site visits for last 5 years
• Digital GTM strategies created for 14 Project launches & managed the substance projects resulted in 1500 sales from marketing activities
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
• Created and managed marketing budget, ensuring maximized ROI.

Strategy and Planning

Responsible for Branding & Digital marketing activities including the management of digital assets at Sagar Hospitals

Developed and executed a comprehensive branding & digital marketing strategy to enhance brand presence, drive traffic, and generate leads, achieving a notable increase in website traffic.

Digital

Planned and executed all digital marketing campaigns, including SEO/SEM, SMS/ Whats App email marketing, display advertising, and content marketing.

Innovated and identified new channels to scale campaigns and optimize ROI.

Campaign Management

Created, managed, and analyzed digital campaigns across Google, Facebook, and other platforms to ensure acquisition and conversion with defined performance metrics.

Implemented a voice bot calling system to check real-time Quality Rate of leads generated, leading to a notable improvement in lead quality.

Analysis and Optimization

Measured and reported performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Branding

Developed a successful branding strategy for hospitals requires a multifaceted approach that balances the unique aspects of healthcare with the principles of effective marketing

Digital:

Responsible for brand building exercise via digital & offline platforms & in charge for hospital technology integrations.

Implemented search marketing campaigns to generate leads in order to increase patient acquisition.

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Technology:

Held responsible for the transition of HIS – Docpulse to Insta

Patient request automation to track & monitor the process effectively

Patient Feedback automation to scale the online reviews

CRM implementation to track the leads effectively

Cloud telephony integrations

SMS & Emails Gateways integrations for promotional & transactional messages

Responsible for ATL BTL & Offline Activities listed

Developed the Brand Manual & Guidelines for Sapthagiri Hospital

· Media Planning & Media Buying

· Marketing & Brand Communications for Hospital

· Internal branding Planning & Executions

· Developed from scratch department specific & procedure specific related leaflets & brochures

· Public Relations Management

Along with digital skills also have a good hands on experience in handling the below mentioned activities

· Print Advertising

· Radio Campaigns

· TV Advertisements & Organizing Health Talks in TV Shows

· Outdoor Hoardings

· Bus Branding & Bus Stand Shelter Branding

· Auto Branding

· Metro Pole Branding

· BTL Activities Planning & Executions

Developed and executed digital marketing strategies to enhance brand presence, drive traffic, and generate leads, resulting in a substantial increase in lead generation.

Created high-quality digital content, including website content, blogs, whitepapers, case studies, infographics, and videos, resulting in increased content engagement.

Planned campaigns, analyzed metrics, coordinated with teams, implemented strategies, identified trends, and optimized marketing efforts.

Reduced agency costs by bringing Paid Media marketing in-house, resulting in improved ROI.

Managed monthly budgets for 23+ departments across specialties achieving growth by increasing the footfall to the hospitals

Revenue contribution of 40%, increasing significantly in 6 months.

Generated a highly potential leads that converts through digital campaigns

Analysis and Optimization

Established processes for monitoring, measuring, optimizing, and reporting performance of all digital campaigns, resulting in improved campaign efficiency.

• Streamlined processes related to project management, improving efficiency within the department.
• Developed and executed data-driven content marketing programs, driving organic traffic growth.
• Collaborated closely with public relations teams to promote positive company news stories through various online platforms.
• Improved lead generation with targeted pay-per-click advertising campaigns.
• Oversaw budgets for all digital channels, ensuring maximum return on investment for marketing spend.
• Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
• Managed cross-functional teams to execute integrated digital marketing campaigns.
• Implemented email marketing campaigns that nurtured leads and increased customer retention.
• Partnered with sales teams to align digital marketing efforts with business objectives.

• Managed digital projects from initial concept through final implementation and live monitoring.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
• Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
• Boosted brand awareness through the creation and management of engaging social media campaigns.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in the product or service offering.
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
• Crafted and implemented strategies to increase search visibility and website traffic.
• Managed search engine marketing budgets and tracked campaign performance.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

E-Market Education, a finishing school specializing in online marketing. During my tenure, I trained over 100+ students in digital marketing.

In addition to my training responsibilities, I also provided digital marketing consulting for several companies, including G-Rank, E Answer, Admission Gyan, Brick Works, and BizTalk360.com

Projects: Vayama.com, CheapTickets.sg, CheapTickets.hk, and CheapTickets.co.th

At Travix, I led the SEO operations team for high-traffic portals, each attracting millions of monthly visitors. In the fiercely competitive travel industry, we implemented campaigns that achieved first-page rankings for numerous marquee keywords. Some of the keywords we successfully optimized and ranked for include: "cheap tickets," "cheap tickets Singapore," "cheap tickets to Thailand," and "last minute flights to USA."

• Contributed to SEO optimization of web content for increased organic search traffic.
• Troubleshot page performance issues, SEO performance code incompatibilities and web imagery problems.
• Optimized web content for SEO purposes, resulting in increased organic traffic to the site.
• Improved search engine rankings through comprehensive SEO strategies and tactics.
• Expanded online readership by optimizing content for search engine visibility using SEO best practices.
• Optimized digital marketing efforts through SEO, content creation, social media management, and email campaigns.
• Optimized landing pages and increased online visibility with SEO tools.
• Boosted brand visibility by implementing effective SEO strategies and optimizing website content.
• Spearheaded efforts to optimize organic search results via SEO initiatives.

• Managed complex calendars for executives, scheduling meetings, appointments, and travel arrangements.
• Coordinated virtual meetings and conference calls, ensuring smooth communication and technical setup.
• Prepared and edited correspondence, reports, and presentations for executive review.
• Acted as a liaison between executives and internal/external stakeholders.
• Handled confidential information with the utmost discretion and maintained organized records.
• Streamlined administrative processes, improving efficiency and productivity.
• Assisted with special projects and research as needed.

Managed reputed clients like. Jimmy Wales, AJ Jacob, Tim Ferries, Anne-Christin Schmitt, TTK Venktesh.