Rajesh Deoghuria
Regional Business Manager
Bengaluru
Summary
Accomplished Regional Business Manager possessing multifaceted experience and success re-energizing and restructuring organizations, developing strategic initiatives and capturing emerging business opportunities. Results-oriented, decisive leader adept at forging lucrative relationships with key partners, vendors and clients. Recognized for turning around struggling company operations to achieve sustained growth. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Overview
14
14
years of professional experience
9
9
years of post-secondary education
Work History
Regional Business Manager
JB Chemical and Pharmaceuticals Pvt Ltd
01.2024 - Current
- Currently working as Reginal Business Manager based out of Bangalore (Ophthalmology franchise) with JB Chemical and Pharmaceuticals Pvt Ltd.
- Developed inaugural incentive performance plan, motivating staff, and achieving 113 % (52 % increase in sales)
- Implemented data-driven decision making to monitor KPIs, adjust tactics, and achieve ambitious sales targets.
- Leveraged knowledge of local markets effectively positioning our products against competitors.
- Led regular team meetings to review performance metrics, discuss challenges, share best practices, and celebrate successes.
- Developed and executed successful marketing plans for product promotion and increased brand visibility.
- Achieved highest contribution among regions in 2023 by increasing share of high-profit sales.
- Managed supply and inventory for business according to forecasts and needs.
- Consistently met or exceeded annual performance targets by developing and executing a strategic business plan for the region.
- Managed a high-performing team of sales executive, providing coaching, training, and performance evaluations.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Assisted in organizing and overseeing assignments to drive operational excellence.
Medical Scientific Liaison
Novartis Healthcare Private
01.2018 - 12.2023
- Versatile professional proficient in implementing Medical Affairs strategy including early medical launch excellence, medical expert development, insights management, partnering with a broader range of stakeholders, scientific evidence generation etc.
- Experience in various important roles like – Prelaunch activities, insights gathering, launch excellence (innovative brands), training of sales team, commercialization preparedness, collaborating with key stakeholders (Internal and external) to shape commercial strategies, strategic alignment with different functional teams (Global Medical Affairs, sales, marketing, training, market access, HEOR, PSPs, Clinical trial team etc.).
- Alignment with Global Medical Affairs, Medical Advisors, Project leads, implementing medical strategies, field medical communication, KOL management, driving the creative academic forums (ISPs, Ad-boards, Symposiums etc.), digital forums and initiatives etc.
- I was instrumental in generating actionable medical insights during the pre-launch phase of Brolucizumab, Erenumab, Indacaterol and Glycopyrrolate, ARNI and that facilitates fast-tracking launches and patient access of Pagenax and Suviray (Aimovig), Sequadra, Galvus, Vymada in India.
- Conceptualized innovative HCP engagement National & Regional initiatives digitally during COVID -19 circumstance to accelerate the pre-launch journey (Webinars, ISPs, Ad-boards, Symposiums etc.).
- Achieved a consecutive target for 5 years and was able to give double digit growth.
- Conceptualized several training & educational Initiatives for field force. Supported marketing in preparing launchpads, designing training modules.
- Partnered with regional and national Retina expert to drive and established the concept of on all fluids are pathological and an important Biomarker in nAMD and DME.
- Co-created and conceptualized “Project Heads Up – Headache Clinics” National Migraine peer to peer learning platform and successfully drive in North region. “Heart failure clinic”- in Gujarat.
- Supported organizational growth through active participation in networking events, conferences, and professional associations.
- Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
- Established effective communication channels between departments by organizing and facilitating cross-functional meetings.
- Maintained up-to-date knowledge of industry trends, sharing insights with colleagues to drive continuous improvement efforts.
- Collected and analyzed data and feedback to identify opportunities to improve relationship between other entities and business.
- Provided detailed progress reports to stakeholders throughout project lifecycles, ensuring transparency regarding status and outcomes.
- Aided in the development of training materials, contributing to the ongoing education of team members and improved performance outcomes.
- Collaborated closely with department heads to identify opportunities for process improvement initiatives.
- Assisted in developing business strategies by conducting thorough market research and competitor analysis.
- Facilitated meetings and conferences between various parties, enabling better collaboration and efficient decision-making.
- Assisted in resolving conflicts between parties, providing mediation and negotiation tactics.
Medical Education Executives
Novartis Healthcare Private
01.2016 - 12.2017
- Conducted regular meetings with team to discuss issues, concerns and updates.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Boosted team productivity by providing comprehensive training, mentorship, and performance evaluations.
- Managed cross-functional teams for successful project completion within budgetary constraints and deadlines.
- Assessed and analyzed departmental budgets to find ways to minimize expenses and optimize profits.
- Established clear and competitive goals, growth roadmaps, and strategic business plans.
Product Specialist
Novartis
06.2010 - 01.2016
- Gained extensive launch experience
- Launched Sequadra -Met and successfully promoted innovative Novartis brands like Tegrital, Trioptal, Lioresal, Epitril, Exelon, Genteal eye drop, Clearine eye drop, voveran Optha, Vitalux plus
- Led the best practice sharing of strategies, delivered innovative projects, designed competitive winning strategies by closely working with Marketing & sales team.
- Boosted customer retention by providing exceptional product support and addressing user concerns.
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Increased market share by identifying new opportunities through comprehensive competitor analysis.
- Successfully drove adoption rates of new products among existing clients by showcasing added value and benefits over previous offerings.
- Managed product lifecycle stages effectively, ensuring smooth transitions between development phases.
Education
Leadership Development program -
IIM-Ahmedabad
Ahmedabad, India2015
MBA -
Sinhgad Institute of Management & Computer Application, Pune
Pune 04.2001 - 04.2010
PGDFT - Post Graduate Diploma in Foreign Trade -
Pune University
Pune, India2009
M.Sc. (Life science) - undefined
Ranchi college, Ranchi
Skills
Business Development
Stakeholder Management
Team building
competitive intelligence
Helping to shape commercial strategies
Implementing process & improvements
Early launch & Drive sales excellence
New product launches
Medical Scientific Liaison
Generate Insights
Evidence generation (RWEs)
HCP Strategies & CI
Languages
English
Hindi
Bengali
Germany
Kannada
German (Beginner)
Awards
- Galaxy Team Award - For planning and organizing focused scientific engagements to raise awareness on all fluids are pathological and an important Biomarker in Retina
- Launch Excellence Award - Brolucizumab (Pagenax)
- Winner Best Actionable Insight - Winner under the category of Best Actionable Insight on title "Project Heads Up - Headache Clinics" during Annual Medical Strategy Meeting (AMSM)
- Launch Excellence Award – Brolucizumab (Pagenax)
- Winner Best Actionable Insight – Winner under the category of Best Actionable Insight on title “Project Heads Up – Headache Clinics” during Annual Medical Strategy Meeting (AMSM).
- Consistent performer Award
- Star performer for the year 2011 and 2013 in Novartis India Ltd, selected for ASAF in Thailand in for sales performance.
- Got Best performance and “Turn Around” award in training of Novartis India Ltd.
- 4Th Topper in Pune University in PGDFT. Topper in college in B.sc and M.Sc.
Publications
- Venkatesh, & Deoghuria. (2022, December). Treatment Patterns and Unmet Needs in Diabetic macular edema (DME) in Western and central parts of India: Retinologists Perspective. KOSCON.
- Kalita, Deoghuria, Kalluri, & Bhushan. (2022, November). Migraine and metabolic syndrome. IANCON
Timeline
Regional Business Manager
JB Chemical and Pharmaceuticals Pvt Ltd
01.2024 - Current
Medical Scientific Liaison
Novartis Healthcare Private
01.2018 - 12.2023
Medical Education Executives
Novartis Healthcare Private
01.2016 - 12.2017
Product Specialist
Novartis
06.2010 - 01.2016
MBA -
Sinhgad Institute of Management & Computer Application, Pune
04.2001 - 04.2010
Leadership Development program -
IIM-Ahmedabad
PGDFT - Post Graduate Diploma in Foreign Trade -
Pune University
M.Sc. (Life science) - undefined
Ranchi college, Ranchi
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