RAJESH KUMAR
Pathankot
Summary
Dynamic Territory Sales Representative with a proven track record, excelling in primary sales and market analysis. Expert in driving category growth and managing customer relationships, achieving significant revenue increases. Skilled in demand planning and team leadership, fostering a collaborative environment to enhance performance and market share. Skilled in sales and customer relationship management, with background in diverse sales environments. Possess strong communication, negotiation, and strategic planning skills critical for success in sales roles. Demonstrated ability to increase customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to significant growth in client base and revenue in previous positions by identifying new opportunities and optimizing sales processes.
Overview
16
16
years of professional experience
Work History
Territory Sales Representative (CSD)
United Spirits LTD
Pathankot
10.2019 - Current
- Company Overview: A Diageo Group Company
- Business Development:-Handling the business of Pathankot CSD of 12 Cr per Annum
- Primary Sales: - Taking care of Primary Billing and ensuring to convert all G-Orders provided by CSD HO
- Secondary (Distribution):- Managing Secondary Business 125 URCs with focus on Range Selling
- Category Analysis: - To Improve the contribution of various brands among categories for overall growth
- People Management: - Handled a team of 3 Promoters
- BTL: - BTL Activities across my territory in order to increase awareness among end consumers
- Market Share:-To have a close eyes on Market Share of the territory and take necessary steps for that
- Mix Analysis;- Ensuring the NSV achievement in the territory is as per budget by selling profitable Brand Mis and drive all Segments
- Ensuring Label Registration on time to avoid any External factor for business loss as well as fasten the permit conversion from G-order
- Regular analysis of MDM, Which help to make smart and sharp choices with respect to investment
- Coordination with Manufacturing units and Marketing team to ensure synergy in execution
- Working on Fill rate by Keeping the track on stock and taking every necessary action for the Brand availability in depots such as Supplementary Orders
- Demand Planning and understating the Brand Trend
- A Diageo Group Company
Sales Representative (CSD)
Tosiba Appliances Comp Pvt Ltd
04.2018 - 09.2019
- Managing Primary and Secondary Sale of Small Home Appliances in my territory of an average revenue of 60 Lakhs Per Month
- Focus on Weighted Reach and increase counter share in Bigger URCs to gain maximum Market Share
- Focus on Merchanding to create awareness among the veterans who visits URCs
- Working on Stock availability so that stock last till the end of the month
Territory Sales Representative - CSD
Radico Khaitan Ltd
04.2010 - 03.2018
- Business Development:-Handling the business of Pathankot CSD of 11 Cr per Annum
- Primary Sales: - Taking care of Primary Billing and ensuring to convert all G-Orders provided by CSD HO
- Secondary (Distribution):- Managing Secondary Business 125 URCs with focus on Range Selling
- Category Analysis: - To Improve the contribution of various brands among categories for overall growth
- People Management: - Handled a team of 3 Promoters
- BTL: - BTL Activities across my territory in order to increase awareness among end consumers
- Market Share:-To have a close eyes on Market Share of the territory and take necessary steps for that
- Ensuring Label Registration time to time and hold a grip over Excise related issues and work
Territory Sales Representative - CSD
Tilaknagar Industries Ltd
09.2009 - 03.2010
- Business Development:-Handling the business of Pathankot CSD of 5 Cr per Annum
- Primary Sales: - Taking care of Primary Billing and ensuring to convert all G-Orders provided by CSD HO
- Secondary (Distribution):- Managing Secondary Business 125 URCs with focus on Range Selling
- Category Analysis: - To Improve the contribution of various brands among categories for overall growth
- People Management: - Handled a team of 3 Promoters
- BTL: - BTL Activities across my territory in order to increase awareness among end consumers
- Market Share:-To have a close eyes on Market Share of the territory and take necessary steps for that
- Ensuring Label Registration time to time and hold a grip over Excise related issues and work
Education
PGDM - Marketing Management
WELINGKER INSTITUTE OF MANAGEMENT
01-2025
PGDCA -
SMDRSD
Amritsar, India01-2008
BA -
SMDRSD
Amritsar, India01-2007
Skills
- Primary sales
- Secondary distribution
- Market analysis
- Category management
- Demand planning
- Customer relationship management
Personal Information
- Date of Birth: 05/14/84
- Marital Status: Married
Hobbies and Interests
- Cricket
- Badminton
- Reading
- Traveling
Languages
- English
- Hindi
- Punjabi
Address
House No 43, Abrol Nagar, Pathankot, Punjab, 145001, House No 43, Abrol Nagar, Pathankot, Punjab, 145001
Timeline
Territory Sales Representative (CSD)
United Spirits LTD
10.2019 - Current
Sales Representative (CSD)
Tosiba Appliances Comp Pvt Ltd
04.2018 - 09.2019
Territory Sales Representative - CSD
Radico Khaitan Ltd
04.2010 - 03.2018
Territory Sales Representative - CSD
Tilaknagar Industries Ltd
09.2009 - 03.2010
PGDM - Marketing Management
WELINGKER INSTITUTE OF MANAGEMENT
PGDCA -
SMDRSD
BA -
SMDRSD
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