RAJESH Kumar
Hyderabad
Summary
Digital Marketing Manager with over 9 years of experience, specializing in SEO strategies that increased organic traffic by 30% and ROI by 40% at Wintech Services Pvt Ltd. Expertise in content marketing and site audits, coupled with strong leadership skills, has driven substantial revenue growth. Focused on optimizing user experience and engagement through collaborative team efforts.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Wintech Services Pvt Ltd
Hyderabad
07.2024 - 02.2025
- Designed and executed comprehensive SEO strategy, increasing organic traffic by 30% and revenue by 40%.
- Optimized Core Web Vitals and schema across 200+ pages, enhancing site speed and visibility.
- Analyzed competitor activities to maintain competitive edge in market.
- Collaborated with developers to resolve over 150 crawl issues, achieving a 35% boost in indexing.
- Authored 15 long-form blogs that ranked on page one for high-competition keywords like 'fridge components'.
Digital Marketing Specialist
Pur Energy Pvt Ltd
06.2023 - 07.2024
- Conducted keyword research with Ahrefs and Semrush, creating clusters focused on commercial intent.
- Optimized over 120 Google My Business pages, enhancing map pack visibility by 40%.
- Formulated a topic-driven content strategy, achieving 25% increase in lead conversions.
- Crafted and published SEO-optimized service page content, boosting time on page by 20%.
Senior SEO Specialist
Promocio Pvt Ltd
Hyderabad
11.2019 - 06.2023
- Directed team of 6 SEO specialists to address technical gaps, increasing traffic by 20%.
- Executed A/B tests on meta titles and featured snippets, raising CTR by 18%.
- Developed backlink roadmap through competitor analysis, enhancing domain authority from 25 to 40.
- Served as technical expert for site audits, performance analyses, and troubleshooting tasks.
- Implemented schema markup, boosting click-through rates from SERPs.
- Analyzed traffic and conversion trends, formulating strategies to elevate overall traffic.
- Collaborated with PPC teams to optimize paid campaigns for maximum ROI.
SEO Team Lead
KP & KVR Natural Colors
Hyderabad
06.2017 - 09.2019
- Spearheaded hybrid SEO-SMM team to launch content campaign, increasing organic sessions by 25%.
- Elevated brand sentiment score by 12% through effective online reputation initiatives.
- Implemented strategic plans to boost team performance and productivity.
- Developed and monitored key performance indicators (KPIs) to evaluate team effectiveness.
SEO & Social Media Analyst
Highpurple Solutions
Hyderabad
10.2015 - 02.2017
- Launched Facebook ad campaigns, resulting in 15% increase in conversions and 20% growth in engagement.
- Executed advanced SEO audits using Screaming Frog and Google Search Console to implement fixes.
- Developed strategic social media marketing plans to improve brand visibility.
- Optimized posts with SEO techniques, including keyword optimization and link building.
- Conducted A/B testing on content types to determine audience preferences.
Education
B.Tech - CSIT
DVR College of Engineering & Technology
Hyderabad01.2014
Skills
- Schema markup and core web vitals
- Internal linking strategies
- Site audits and analysis
- Programmatic SEO techniques
- Blog creation and management
- Landing page optimization
- Topic cluster development
- AI-assisted content structuring
- Google Analytics 4 (GA4)
- Microsoft Clarity insights
- Screaming Frog SEO auditing
- Ahrefs and Semrush tools
- Surfer SEO optimization
- Google Tag Manager implementation
- Conversion rate optimization (CRO)
- Click-through rate (CTR) enhancement
- Funnel improvement strategies
- Social and email campaigns
Certification
- Google Search & Display Ads
- GA4 (Google Analytics 4) Certification
- Semrush SEO Toolkit
- AI Tools for SEO (ChatGPT, Gemini AI, Perplexity AI Surfer SEO)
Accomplishments
- Boosted domain authority by 15%+ across three domains via advanced backlink strategies
- Created 50+ SEO-optimized blog posts and landing pages; drove a 35% increase in inbound Marketing
- Reduced bounce rate by 18% through UX and content improvements based on Clarity heatmaps
- Ranked 75 keywords in the top 5 and 25 keywords at #1 within 6 months for niche service pages
Tools And Platforms
Ahrefs, Semrush, Screaming Frog, Surfer SEO, GA4, Google Tag Manager, Microsoft Clarity, Looker Studio, WordPress, Grammarly, Magento, Shopify
Timeline
Digital Marketing Manager
Wintech Services Pvt Ltd
07.2024 - 02.2025
Digital Marketing Specialist
Pur Energy Pvt Ltd
06.2023 - 07.2024
Senior SEO Specialist
Promocio Pvt Ltd
11.2019 - 06.2023
SEO Team Lead
KP & KVR Natural Colors
06.2017 - 09.2019
SEO & Social Media Analyst
Highpurple Solutions
10.2015 - 02.2017
B.Tech - CSIT
DVR College of Engineering & Technology
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