Summary
Overview
Work History
Education
Skills
Summary
Professionalcourses
Careerobjective
Awards
Timeline
Generic
Rajesh Kumar Singh

Rajesh Kumar Singh

Management Professional
Titagarh

Summary

A Hands - On Senior Executive with 29+ years of work experience mostly in the domain of Sales & Marketing, Training & Personality Development, Coaching & Mentoring, HR & Recruitment, Liasoning, Product Sourcing, Purchase, Operations, Franchising, Corporate Communications & Public Relationship, Customer Relationship Management with both Internal & External Customers cutting across varied industries, namely Fast Moving Consumer Goods, Management Education, Career Oriented Education, Computer Education, Retail Industry. Wealth Management & Financial Advisory Services and Management Consultancy.
Communication:

Overview

30
30
years of professional experience
1994
1994
years of post-secondary education

Work History

Paddy Purchase Officer

Government of West Bengal
01.2023 - Current

The position is an honorary one to ensure the smooth purchase of Paddy Rice from the marginal farmers at rates fixed by the Government from time to time (Minimum Support Price & above) so that farmers are not forced to go for Distress Selling and to ensure that there is no dearth of Rice stocks for the Public Distribution System.

Proprietor

Invest Pro
06.2019 - 12.2022
  • Export Facilitator (Product Sourcing and arrangement of transportation/logistics for Exporter clients, especially Fly Ash, Black Stone, Chips, Boulders, Cement, Food grains, Jute bags, etc);
  • Business Associate of Tata AIA, LICHFL, ENABLE CAP, OSPI, 3MEDS.COM, DRIP CAPITAL.;
  • Business Development & Techno-Legal Consultancy especially with Real Estate Projects;
  • Also forayed into selling of Covid-products (Masks, Sanitizers, Fogging Machine, etc.;
  • Handled Property Deals like Sale of Businesses (Chain of Restaurants, School, Factories, Land Parcels, Bungalows, Apartments);
  • Identifying Lands for new projects for reputed Developers under the Joint Venture Model;
  • Vetting and drafting / Title due diligence of land documents for various projects;
  • Drafting and vetting of various legal agreements i.e., AOS, Sale Deeds, Contractual Agreements, Joint Development Agreements (if any), Power of Attorneys, Commercial contracts, MOUs, consultancy, all other aspects relating to Legal aspects of the organization;
  • Title, legal opinion, follow-up with panel advocates etc.;
  • Due diligence relating to purchase / lease of land or property;
  • Land acquisitions and approvals;
  • Project approval for mortgage of properties to financial / non-financial institutions;
  • Handling all legal issues, liaison with Govt. Bodies;
  • Ensure compliance with local laws and regulations;
  • Handling Customer queries related to Land & legal documents;
  • Sales Deeds of various projects ensuring legal compliance safeguarding business interests of the group, Legal notices, public notices;
  • Provides legal advice/opinion besides conducting legal due diligence of all land/property which is connected to the business by structuring transitions, negotiations and finalization of legal documents;
  • Coordinate with financial & non-banking institutions for approval for loans and handle all related legal issues with agencies, corporations and government bodies;
  • Ensuring legal compliance of local regulations, monitors and manage all aspects of legal dimensions involving the company;
  • Advising on various legal matters like commercial contracts, dispute resolution, regulatory, employment, and governance;
  • To protect of the company owned/leased properties and to take proper steps to resolve any disputes thereof;
  • Also attending all disputes connected with the properties and settlement thereof;
  • Searching the property at registry office etc.;
  • Coordinating with litigation panel advocates to obtain orders & relief from various courts for my clients;
  • Preliminary title due diligence NOTES & Litigation NOTES;
  • Coordinating with Liaising team to obtain all NOCs & Approvals;
  • To interact with the land owner for documents;
  • Handing over the original title documents to the registered owner’s association.
  • Developed a loyal client base by consistently delivering exceptional service and cultivating long-term relationships.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Negotiated contracts with suppliers, securing favorable terms that reduced operational expenses.
  • Improved company reputation by consistently delivering top-quality goods/services while maintaining excellent customer support.

Deputy Branch Manager

Future Generali India Life Insurance Company Limited
12.2018 - 05.2019
  • Appointment of a Sales Team of Insurance Managers;
  • Training them for a career in Insurance Sales – Product Training, Communication
  • Skills, Sales Closure;
  • Mentoring and Coaching the Insurance Managers;
  • Joint Sales Call to prospects along with the Team Members;
  • Follow Ups for Business;
  • Database Management;
  • Making Insurance Managers act as local Brand Ambassadors by utilising their individual good will to generate business
  • Acquire new clients - Meet sales targets and expand business
  • Managed daily operations to ensure smooth functioning of the branch and timely completion of tasks.
  • Enhanced branch efficiency by streamlining internal processes and implementing staff training programs.
  • Monitored employee performance and provided constructive feedback for professional growth and development.
  • Ensured strict adherence to all regulatory requirements through consistent enforcement of policies and procedures across the branch team members.

Senior Marketing Executive

Life Insurance Corporation of India Bancassurance
03.2010 - 03.2016
  • Achieving annual sales target through a team of Financial Service Executives (FSEs) from Bank branches belonging to Public Sector and Private Banks, Brokers and Corporate Agents as part of Bancassurance and Alternate Channel of KMDO-I Division;
  • Map the Channel Partners offices to LIC Branch Offices and FSEs for optimal results; determine the new business target of each FSE based upon the potential determination exercise as 'stated earlier;
  • Also determine the term targets month-wise and initiate discussion to document the agreed budget;
  • Prepare the training programme of FSEs after clearly understanding their training needs and preparing the module and .executing the programme;
  • Day to Day monitoring of the FSEs allocated for the different banks, their training on selling skills, product knowledge, increasing their customer orientation;
  • Ensuring the retention of FSE to be ensured though training and coaching;
  • Not merely retention, an enhanced level of productivity of FSE to be achieved through various interventions like training, coaching & leveraging incentivisation;
  • To build motivated team with clear goals working under enabling and spiritual environment of excellence;
  • To ensure that no unethical selling to the prospects takes place by ensuring FSEs are properly trained in this respect and to position life insurance plans as an investment option, especially in the present era of falling bank interest ra
  • To ensure that customers services of high standard is provided to the channel partners through the FSEs;
  • Determine the potential of each Branch Office, Regional/Circle Office of the channel partner allotted by analyzing the customer’s base data, loans, deposits and other relevant indicators;
  • Based upon the potential so determined, determine the number of leads that can be generated by each outlet of the Channel Partner and initiate the mutual discussion for acceptance of the target by the outlet;
  • Arrange for Bancassurance potential fulfilment workshops for Bank Branch Heads, Marketing Officials etc. at periodical intervals;
  • Ensure perception of value for the Bancassurance tie-up by the channel partners by optimising their commission income through the sale of a proper mix of plans;
  • Promote the competitions, recognitions and other campaigns launched by the office among ail the channel partner for optimal participation and qualifications;
  • Promote the newly launched products through adequate Point Of Sales materials, undertake customer friendly initiatives among channel partners;
  • Provide periodical MIS to channel partners and to superiors for review of new business performance;
  • Developing marketing strategies and undertake mid-course corrections for the team and channel partners allotted;
  • Ensuring execution of the marketing strategies down the line;
  • To provide back office support for processing and completion of new business proposals, release of commission, policy bonds etc. in time;
  • To ensure effective after sales service like policy bond printing, dispatch, assignment, claim settlement, maturity payment, survival benefit payment, revival of lapsed policies, change in nomination, etc.;
  • To monitor the lapsation of policies procured by the channel partners and in case of adverse lapse ratio, undertake various steps to ensure that policies are revived;
  • To analyse reason for high policy lapsation and to plug the gaps;
  • To maintain optimal market presence by frequent visits to Channel Partners, joint calls to prospects, organizing and communicating effectively in the meetings;
  • To develop monthly score-card of performance of FSEs and publishing them;
  • To Scan the environment for potential new acquisition of channel partners comprising of Banks (PSU, Private, Regional Rural Banks, Urban Cooperative Banks, other Corporate Agents, Referral Entities and Brokers;
  • To appoint new Corporate Agents by way of liasoning with Zonal & Central Offices of LIC of India & IRDA office;
  • To create relationship with peers and superiors for co-operation and guidance in the discharge of day to day working;
  • To update with new developments in the area of Banca & Alternate Channel Management and also regulatory changes relevant to functioning;
  • To upgrade soft skills like team building, presentation and Communication Skills, Selling Techniques, Marketing, Branding etc. of FSEs as well as Bank Branch Customer Contact Employees;
  • Playing Host to Bank Officials and corporate Agents, Booking Venues, Fixing the Menu for Lunch, Dinner as per timing, Arranging Mementoes, and all related accessories required for the Bancassurance Meets;
  • Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies;
  • Cultivated strong relationships with key clients, resulting in repeat business and long-term loyalty;
  • Coordinated staffing for various marketing events and industry conferences;
  • Supervised marketing team of 23 personnel;
  • Analyzed marketing campaigns using key metrics and performance indicators;
  • Delivered compelling presentations to senior leadership teams, securing buy-in for new marketing initiatives;
  • Coordinated product launches across multiple channels, ensuring consistent messaging and maximum exposure;
  • Mentored junior marketers in best practices, fostering professional development within the department;
  • Established rigorous performance metrics to evaluate campaign success and inform future decision-making processes;
  • Managed public relations efforts to maintain a positive brand image and foster strong relationships with media outlets;
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission;
  • Planned and executed events and marketing programs to increase qualified leads;
  • Implemented key initiatives and activities aligned with brand strategy and brand advocacy;
  • Launched marketing activities for new product lines and market penetration;
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance;
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

Profit Centre Head

Investorz Klub
01.2006 - 02.2010


  • Total branch management to create profitability for the branch;
  • Marketing & Administrative Control;
  • Provided investment/portfolio management as related to Equities, investment banking, and insurance services for clients after interpreting financial information to develop strategies that successfully meet their wealth objectives;
  • Completed all back office tasks including but not limited to filling out forms, maintaining current records, reporting of correspondence, uploading of documents, executing trades;
  • Determined suitability of investment avenues for clients as per their individual risk taking appetite and prepared comprehensive financial plans for clients;
  • Developed asset allocation models, diversifying risk by researching funds using fundamental analysis and taking into consideration the risk appetite of the individual customer;
  • Conducted client meetings to update, review and develop financial goals;
  • Became an expert in offering advice to customers on various financial products including stock trading, mutual funds, retirement plans, variable and fixed annuities and various life insurance & health insurance.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Worked effectively in fast-paced environments.
  • Paid attention to detail while completing assignments.

Regional Manager (Marketing)

Pen4 Future.Com
04.2004 - 12.2005


  • Developed and executed successful business plans that resulted in improved market share and profitability within the region;
  • Boosted brand growth by devising strategic network and marketing tactics;
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals;
  • Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations;
  • Led cross-functional teams to achieve project deliverables on time and within budget, resulting in improved overall performance;
  • Implemented cost-cutting measures across the region that led to significant savings without compromising service quality or employee satisfaction;
  • Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates;
  • Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments;
  • Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships;
  • Established and maintained operational standards for All Locations;
  • Supervised staff to optimize brand expansion initiatives and productivity;
  • Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth;
  • Enhanced team performance by providing regular coaching, training, and performance feedback to staff members;
  • Developing Marketing Systems keeping in view the Institution’s Mission & Vision;
  • Planning Network Expansion & Recruiting the Marketing Team - 25 people stationed across different states of the Eastern Region and inducting them into the organisation;
  • Drive Marketing and Business Development for the assigned territory;
  • Generating Admission Enquiries;
  • Handling enquiries related to admissions and providing sound advice to prospective students on what to expect in the Coaching Classes conducted by the Institution;
  • Keeping track of daily enquiries;
  • Tie up with Schools, colleges, training centres, etc
  • To generate prospective leads;
  • Guiding students to select the relevant academic program and handling admission related responsibilities;
  • Building strong relationship with existing Clients who bring new business through their Positive
  • Word of Mouth Feedback;
  • Meeting monthly and yearly targets, both individual and team targets;
  • Designing Advertising, Promotional & Public Relation Activities for Student Enquiry
  • Generation & Revenue Generation;
  • Conducting Free Seminars at different Education hubs where students along with their Teachers and parents walked in and participated in the two-way dialogue held with the faculty of the Institution;
  • Reviewing & Analysing Market Scenario Trends to fine tune operations at the centre level;
  • Generating & Updating database, periodic MIS and reports for future reference & regular follow up;
  • Press Releases of Events in which the Institution participated;
  • Developed and executed successful business plans that resulted in improved market share and profitability within the region;
  • Boosted brand growth by devising strategic network and marketing tactics.

General Manager

Grand Bazaar Pvt. Ltd
12.2002 - 02.2004
  • Marketing retail store concepts in the grocery segment as all outlets were under the
  • Franchisee Model;
  • Formulation & implementation of sales promotion plans to generate increased sales for achievement of revenue targets;
  • Devising marketing activities such as displays, POP & design of retail outlet for maintenance of a high- end store image;
  • Deciding upon advertising content, media & PR activities;
  • Interface with suppliers for sourcing of products including analysis of pricing parameters & profit margins to secure the best interests of the organization;
  • Handling Warehouse & Distribution operations through the assigned team members;
  • Analysing the market response and convey the feedback to the management;
  • Maintaining pre & post sales communication with the customers for continued & repeated business with them;
  • Providing direction & support to the team members and assisting them in accomplishing targets;
  • Training & sensitizing team members in effective customer handling skills at the stores;
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty;
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth;
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations;
  • Managed budget implementations, employee evaluations, and contract details;
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately;
  • Formulated policies and procedures to streamline operations;
  • Developed and implemented strategies to increase sales and profitability;
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies;
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service;
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction;
  • Implemented operational strategies and effectively built customer and employee loyalty;
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems;
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels;
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage;
  • Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.

Manager

Educatonal Projects, Sachdeva New P.T College
05.2001 - 11.2002
  • Network Expansion of Centres from 4 to 10
  • Managing the complete operations of all centres, while sustaining the profitable operations;
  • Designing advertising, promotional & PR activities like visiting schools, conducting seminars, mock tests, Having our stalls at Book Fairs and other relevant exhibitions for the purpose enquiry generation and increase in the business volumes;
  • Providing efficient customer (students) support to the existing centres thereby improving their individual economic value;
  • Addressing students' queries/ issues & obtaining feedback for maintaining a healthy environment;
  • Designing career oriented courses in consultation with the Academics’ Team and assisting CAT aspirants in their preparation for Group Discussions & Personal Interviews;
  • Accomplished multiple tasks within established timeframes;
  • Managed and motivated employees to be productive and engaged in work;
  • Maximized performance by monitoring daily activities and mentoring team members;
  • Controlled costs to keep business operating within budget and increase profits;
  • Improved marketing to attract new customers and promote business;
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery;
  • Promoting the Product solely designed by me - “Operation Academic Excellence”, which was a Test Series complimented with Interactive Sessions with the Test takers to learn from their mistakes and to attempt maximum questions skilfully within the stipulated time frame of the Competitive Examinations like IIT-JEE/CBSE-PMT/WB-JEE/CAT.

Franchising Manager

Rashtriya Computer Sakshartha Mission at West
12.1999 - 04.2001
  • Accomplished multiple tasks within established timeframes.
  • Driving business growth through identification & development of new Authorised Education Centres (AECs) in unexplored market areas and coordinating with the same on a day-to-day basis (40 AECs were made with 2000+ student enrolment);
  • Marketing the courses for increased revenue for the AEC;
  • Handling student enrolment, examinations, evaluation of answer scripts, course completion certifications & mark sheets;
  • Exercising Inventory control of Course Books, Student Enrolment forms & other stationeries;
  • Liasoning with Corporate Office;
  • Administering other routine operations to maximise resource utilisation.

Senior Executive

Shalimar Paints Ltd
07.1999 - 11.1999
  • Training Centre Management;
  • Conducting the All India Training Need Identification Survey;
  • Developing Training Materials;
  • Designing the Annual Training Calendar.

Assistant Professor of Marketing

Institute Of Environment and Management
07.1998 - 06.1999
  • Delivering Lectures on different Marketing aspects like Consumer Behaviour, Marketing of Services, Principles of Marketing, Advertising Principles & Practices;
  • Recognizing, respecting & nurturing the creative potential of each student;
  • Responding to all classroom queries in a spontaneous manner;
  • Developing & implementing new methods of teaching to reflect changes In Research;
  • Designing, Preparing And Developing Teaching Materials;
  • Overseeing & Marking Examinations;
  • Supporting Students through A Pastoral or Advisory Role;
  • Representing the Institution at Professional Conferences and Seminars, Contributing to these as necessary;
  • Establishing Collaborative Links Outside the University with Industrial, Commercial and
  • Public Organisations
  • Arranging Personality Development Programmes for students by getting eminent academicians & executives from the industry to speak to the students on different topics
  • Arranged a Career Fair at Ahmedabad in January 1999 where reputed Industries were invited to the event solely conducted by the Institution to place our students in the vibrant economy of Gujarat.

Assistant Regional Sales Manager

Malhotra Marketing Pvt. Ltd
06.1995 - 02.1998


  • Exploring sales & marketing opportunities for Laser, Topaz, Super Master & Gallant brands of shaving products with focus on stockist oriented distribution network which included identifying & developing channel partners (stockists) for expanding market coverage & penetration;
  • Managing stockists (225), AFMs (Area Field Managers, 9) & SRs (Sales Representatives, across West Bengal, Bihar including present day Jharkhand, Orissa & North Eastern states;
  • Responsible for Primary Sales (Company to Stockist) as well as Secondary Sales (Stockist to Retailer), Average Primary Sales: Rs
  • 1.5 Crores per month in 1995-, ;
  • Maintaining Brand Visibility at all retail outlets through product danglers, stickers & other
  • POS materials and also through outdoor advertising like wall painting, hoardings, etc.;
  • Designing Sales Promotion Campaigns for Stockists, Retailers & Customers.

Education

MBA - Marketing

Department of Bus. Mgmt., Univ. of Calcutta
Kolkata, India
04.1992 - 01.1994

Bachelor of Science - Physics Honours

St. Paul's C.M. College, Calcutta University
Kolkata, WB
04.1989 - 01.1992

Higher Secondary - Science

St. Paul's C.M. College
Kolkata, India
01.1987 - 01.1989

All India Secondary School Examination -

Bholananda National Vidyalaya
Kolkata, India
03-1987

Diploma in PC Applications - undefined

Computer Point

Skills

Negotiation

Summary

I want to introduce myself as a hands-on senior executive with 29+ years of work experience, most of which is in the domain of sales & marketing functions cutting across different industries like FMCG, , Retail Industry, Education (Management, Computer, and Career Oriented), Wealth Management, Stock Broking, Life Insurance & Financial Services. I have had a stint in Corporate HRD in the Training & Development Department with Shalimar Paints Limited & have also acted as a Full time Faculty for Marketing Management at Institute of Environment & Management. Lucknow during 1998-99.
I excel in resourcefully handling available resources and overseeing business operations encompassing Marketing, Advertising, Customer Services, Operations, Administration, and Team Member Recruitment & Performance Coaching.
I also have extensive experience in devising marketing plans for augmenting revenue growth and building brand image. I possess strong analytical, problem-solving abilities along with a flexible detail oriented attitude.
Above all, I am a hard taskmaster, a doer who believes in time-bound work and knows the importance of discipline and deadlines.

Professionalcourses

Diploma in PC Applications (DPCA), 09/1994

Careerobjective

Seeking a challenging senior position that gives me the opportunity to showcase my skills acquired through formal education & previous work and social experiences. The position should assist the growth of the organization and gives me in return befitting financial recognition and rewards., True

Awards

  • International 3 Days Conference, Istanbul, 11/2011, Member of the No.1 Bancassurance Team in India.
  • Joined Malhotra Marketing Pvt. Ltd., 06/1995, Became the second man in the zonal hierarchy in a short span of 22 months.

Timeline

Paddy Purchase Officer

Government of West Bengal
01.2023 - Current

Proprietor

Invest Pro
06.2019 - 12.2022

Deputy Branch Manager

Future Generali India Life Insurance Company Limited
12.2018 - 05.2019

Senior Marketing Executive

Life Insurance Corporation of India Bancassurance
03.2010 - 03.2016

Profit Centre Head

Investorz Klub
01.2006 - 02.2010

Regional Manager (Marketing)

Pen4 Future.Com
04.2004 - 12.2005

General Manager

Grand Bazaar Pvt. Ltd
12.2002 - 02.2004

Manager

Educatonal Projects, Sachdeva New P.T College
05.2001 - 11.2002

Franchising Manager

Rashtriya Computer Sakshartha Mission at West
12.1999 - 04.2001

Senior Executive

Shalimar Paints Ltd
07.1999 - 11.1999

Assistant Professor of Marketing

Institute Of Environment and Management
07.1998 - 06.1999

Assistant Regional Sales Manager

Malhotra Marketing Pvt. Ltd
06.1995 - 02.1998

MBA - Marketing

Department of Bus. Mgmt., Univ. of Calcutta
04.1992 - 01.1994

Bachelor of Science - Physics Honours

St. Paul's C.M. College, Calcutta University
04.1989 - 01.1992

Higher Secondary - Science

St. Paul's C.M. College
01.1987 - 01.1989

Diploma in PC Applications - undefined

Computer Point

All India Secondary School Examination -

Bholananda National Vidyalaya
Rajesh Kumar SinghManagement Professional