A Brief Synopsis Areas of Expertise Strategic Planning & Management Sales & Marketing Business Development Channel /Distribution Management Budgeting/Costing Revenue Expansion P&L Management Relationship Management Market Penetration International Promotions Team Management Brand establishment
Overview
25
25
years of professional experience
Work History
Sales Manager
Motherhood Hospital - Women & Children
02.2022 - Current
Leading the team of 2 people who look after DRT Sales, Corporates, Insurance and Marketing
Responsible for 1.5 cr revenue monthly with average 35 to 40 deliveries, 23 to 28 Gyn procedures along with 10 to 12 Outborns
Responsible for VC empanelment’s, Insurance tie ups, Corporate and sales activities, neighbourhood activities, responsible/involvement in branding promotions, Campaigns, Inhouse activities
Target to achieve Delivery, NICU, gynae procedures and new program plans
Supporting and coordinating with insurance team for Negotiating rate tariff on GIPSA, Non GIPSA and for standalone insurance companies
Designing and customizing health packages on women’s health for corporates, women's associations and partially targeting industries to meet their healthcare requirements
Conducting CME's, RTM's, VC clinic branding, Baby shower & other antenatal preparation class for all pregnant women
Identify new markets, new engagements, new specialities and ways to drive future business
Event management, targeting key drs , communities , health camps and conferences
Corporate Relations Manager
GEM HOSPITAL & RESEARCH CENTRE PVT LTD
03.2021 - 12.2022
Managing Tie-ups with Corporate which includes Public sector units, Private companies, Manufacturing sectors and Insurance companies (TPA’s, Private insurers, Insurance broking firms)
Maintain existing business, rapport building with clients and explore new business opportunities
Building database of key corporate and insurance companies & establish close knit marketing contact to continuously excel contribution from this segment
Drive innovative programs amongst corporate and large institutions to build organization visibility
Responsible for the generation of increased revenue from the Corporate, Insurance segment and other institution driven segment within the city
Identifying top PSU corporate and building strong relationship with the authorities to provide opportunity towards empanelment’s
Develop contacts with direct insurance companies to ensure tight control on price being offered
Lead the initiative of ‘Community Cards’ within the immediate neighbourhood, drive enrolment and membership
Work the plan to drive preventive health-check programs and Coordinate with internal consultant identify opportunities of promoting preventive healthcare program
Having responsible for conversion from OP to IP
Achievements: Achieved to have tie-ups with RBI, HPCL,BHEL,LIC,PNB,PFIZER,SUN TV,EQUITAS,AMEEX TECH,WORLD BANK,OLAM ,etc
Achieved to get Referrals/Tie-ups from HCL, PFIZER, HYUNDAI , OLAM , ASCENDAS , MURUGAPPA GROUP, PHILIPS, SCHWACK INDIA Etc
Achieved 105% of budget for the 2nd quarter
Private insurance tie-ups done at fast pace (Tie-ups done with Max bupa, Bajaj Allianz, Care insurance, Cigna, Royal sundaram etc.)
Asst. Manager Sales & Marketing
Fortis Malar Hospitals
09.2017 - 03.2021
Meeting Small-Mid-Large Cap Corporates
Managing Corporate Tie ups with in Public Sector Units - PSU, Private Sector, TPA and Insurance broking companies etc
Exclusively handled the Banking Sectors (Both PSU and PVT)
Discussing with HR/Admin/GM or to those who holds authorized position
Organizing Corporate activities / CMEs in collaboration with HR associations, Industry Partners and for CMO’s
TPA Tie Ups followed with time bound precision and liaison with respective Insurance and Accountings
Penetrate to identify the proper channel especially at Private Corporate Companies
Customized Package rates designed for OPD and IPD which includes Health Check-up packages based on Client requirement
Budgeting, planning and forecasting of corporate marketing
Offered to Handle International Business for both Fortis units at Chennai
In charge of International Business towards Revenue generation for Fortis Hospital Chennai
Locating Local facilitators and converting them to our hospital
Making Medical tourism companies within and outside india is focussed to create a partnership
Acquiring Knowledge towards complete international process
Focusing majorly on SAARC, Middle east and African countries
Negotiated partners to provide patients for Second opinion with our consultants and converting them to our hospitals
Handling audit and compliance part and ensuring to line with the organization protocols
Achievements: Achieved to Budget of 6 cr
Rated 4 during the FY 19-20
Achieved the market share from 59 to 67%
Achieved to get Referrals/Tie-ups from HCL , RBI , LIC , HPCL , Murugappa Group , Air india , Daimler ,Hyundai Etc
Achieved to organize successfully to conduct HR Conclave for 2018-19 & 19-20
Bring New partners from HR Associations and Service providers for OHC Centres (Ie.,NHRD, Hoscons etc.)
Developed the International facilitators list from 3 partners to 14 Partners in 3 Months
Asst Mkg Manager & Branding
Dr.Mehta’s Hospitals
12.2016 - 09.2017
Meeting Small-Mid-Large Cap Corporates
Discussing with HR/Admin/GM or to those who holds authorized position
Create VAS to the Corporates and expose brand
Strengthening corporate relations by promoting various services offered
Acquisition of new corporate relationships through MOU
Maintaining relationship with existing Corporates
Identifying client business needs and challenges, forecasting requirements, and working on proposals for customized business solutions
Target TPA’S, Insurance broking companies for promoting brand, paid camps, creating new corporates tie-ups
Create New Marketing Campaigns and strategies
Possess Good Communication skills, managerial skills, Presentation skills, organizing skills and Customer support skills
Achievements: More than 75 camps & awareness programs in 240 days
Created history in signing MOU for CTS, TCS and SIEMENS employees’ Annual health check up with us
Planned to involve Corporates within 5km radius from the hospital and the same got succeeded with More than 23 companies identified and 6 companies got a tie up for Emergency care, MHC and OP, IP packs
Created MOU to support Paed-Nephro team to have the credit facility from TNURC for ESWL procedure
Successful in organizing In-house programs and Developed patient flow through the program
Women’s day program –For 6 days continually and got 167 public utilized the program and received 6 patients in OP and 1 patient for DNC and 1 patient for Delivery
PFT program created at in house program and developed to get 92 employees from 2 companies around our hospital utilized (Carisma and ISGEC)
Tied up with Carisma and created the flow for ER & Diagnostic packages
By March Month created Pre employment check for Notion press and received more than 35 employees had their tests
Strong Hold with corporates like Temenos, Bank bazaar, IOC, MRF, Bharat petroleum, Royal enfield,IFF, Zee, Canara Bank , RBI, CSS, CTS, TCS, Eversendai, NABARD, Ashok Leyland, Scope, RR Donnelley, Mahindra logistics, ITC etc
Strong Hold with the major TPA’S, Insurance companies and Insurance broking agencies
Root& Associates
10.2014 - 09.2016
Company Overview: Self Employed
Own Firm
Direct DSA/DMA to Aircel, ICICI and IDBI Bank
Recruitment of Telecallers, Executives, Collection Executives and strategic activity planning
Handled Sales & Collections for Aircel and handled products like Credit cards and Home, Mortgage loans
Delivering and Maintaining best customer Relation, Driving End-to-End Module
Self Employed
Area Business Manager
Zydus Cadila
01.2014 - 09.2014
Handling Entire Tamilnadu which includes Chennai, Trichy, Madurai, Tirunelveli, Tanjore, Kumbakonam etc
Responsible for implementing company strategies, Building up strong and energetic team, Creating or Developing New avenues for developing business, Ensure each subordinate achieves Target for their allotted areas
Have been responsible for creating MR’S for their next level challenges
Created Good relationship with Top KOL’S and KBL’S in my entire state in a short span
Had Generated New avenue For the products and also by making entries in the protocol list in crème institutions
Started with the PCPM of 54k and had shown a increase of 83k in a span of 6 months
Responsible for implementing activities (ROUND TABLE MEET, CME, DIABETIC CAMPS ETC..) through MR’S for entire state
Senior Therapy Manager
MSD Pharmaceuticals Pvt Ltd.
10.2011 - 12.2013
Involved in recruitment process and working as a part of Chennai and Pondicherry territory
Expertise in securing for the areas included Cardiovascular and Diabetic to all physicians, mid-level practitioners, Cardio & Diabetic Consultants, Nephrologist From Apollo Hospital, Madras Medical Mission, Frontier Life Hospital etc
Assisted Area Business manager with training and development of new representatives, enhancing reps knowledge and level of performance
Independently managing market penetration, driving huge market gains by calling on previously neglected, indigent clinics located in undesirable parts of the territory
Applying 100% compliance policies as well as involved in a continuous engagement of KOL's in Chennai from both segments
Conducting Big CME’S and conference’s by leading the team and increasing sales for cardio product from scratch
Manager Band I –South
ICICI Bank Ltd.
01.2008 - 10.2011
Acted as a Client for Call centre processing Credit Card Collections and led a team of nearly 70 Agents with 5 TL’s
Independently handled different call Centre’s (Optimus/Sutherland) as well as managed call center and ensuring adherence to the norms and SLA’S
Performed daily analysis based on Call Centre Metrics for a better performance
Assisted on delinquent account collection and established terms of payment
Instrumental in vendor management and involved in allocation, daily based review & feedback the TL’s
Implemented new policies and strategies for better management as well as accordance to Bank & RBI policies
Assisted Training Agents on service based collections as well as resolved customer issues on time
Selected collection tool for better performance as well as worked on MIS reports and presented the same to top management on business operations, viz., billing, collection, credit control, profitability, etc
Handled projects with quality team to improve Call Centre Efficiency, designed activities for the motivation of TL & Agents