Summary
Overview
Work History
Education
Skills
Websites
Timeline
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RAJESH MADANAGOPAL

Assistant Vice President – Marketing
Chennai

Summary

Accomplished marketing leader with nearly two decades of experience in building, transforming, and scaling brands across FMCG, Consumer Durables, Bicycles, and Real Estate industries. Demonstrated success in driving market share expansion, revenue growth, and profit improvement through strategic brand building, digital-first marketing strategies, product innovation, and customer-centric campaigns.

Overview

23
23
years of professional experience
2001
2001
years of post-secondary education
3
3
Languages

Work History

Assistant Vice President – Marketing

Alliance Inn (India) Pvt. Ltd.
01.2024 - Current


  • Established a high-performance culture within the team by setting clear expectations and providing regular feedback on individual performance contributions.
  • Leading marketing for Urbanrise Real Estate projects, with a combined turnover of ₹14 billion.
  • Increased conversion rate by 3% and improved walk-in quality by shifting to problem-solution campaigns based on customer profiles.
  • Achieved a 5% rise in lead generation through integrated digital campaigns (Meta, Google, native ads, and influencer partnerships).
  • Reduced cost of sale by 2% through data-driven reallocation to high-performing channels.

Deputy General Manager – Marketing

G.M. Pens International Pvt. Ltd.
07.2017 - 05.2020
  • Led marketing & sales for Rorito Writing Instruments (₹2.72 billion turnover).
  • Achieved top-of-mind recall by year two through a celebrity-led 360 campaign.
  • Revitalized brand with the swift re-launch of 27 products.
  • Expanded retail reach by 18% and sales by 9%; maintained 11% market share.

Assistant General Manager – Category

Butterfly Gandhimathi Appliances Ltd.
04.2012 - 03.2017
  • Led four product categories, driving ₹2.50 billion turnover.
  • Increased Mixer-Grinder market share by 2% through new launches and range revamps.
  • Entered Kitchen Hoods and Hand Blenders, securing 5% and 8% market share.
  • Strengthened key account partnerships and e-commerce, boosting value by 28%.

Manager – Marketing

T.I. Cycles of India Ltd.
07.2009 - 03.2012
  • Oversaw BSA Champ Kids’ category cycles (₹0.62 billion turnover).
  • Grew profit contribution from 19% to 34% via strategic pricing.
  • Achieved 63% value growth and secured 33% market share.
  • Expanded distribution by 11% through data-driven channel strategy.

Brand Manager

G.M. Pens International Pvt. Ltd.
10.2005 - 06.2009
  • Managed Reynolds Gel Pens & Artoons Coloring Pens.
  • Re-launched ‘Reynolds Racer Gel’, positioning it as market leader with 37% share.
  • Revamped Reynolds Artoons brand and gifting range, driving 25% value growth.

Assistant Product Manager

Desai Brothers Ltd. (Food Division)
04.2004 - 09.2005
  • Launched 43 regional variants in Mother’s Recipe Pickles, supported by a mass media campaign.
  • Reduced costs by eliminating primary packaging, saving ₹1 million annually.
  • Created an off-season offer, selling an extra 36 tons.

Area Sales Executive

VVD & Sons Ltd.
10.2002 - 03.2004
  • Expanded distribution network from 6 to 36, growing monthly volume from 5 tons to 47 tons.
  • Grew rural penetration, expanding outlet base from 2,300 to 19,000.

Education

Masters’ Program - International Business

Indian Institution of Export and Import Management

Bachelor of Commerce - undefined

University of Madras

Skills

  • Strategic brand management
  • Online marketing strategies
  • Market research
  • Product innovation
  • Integrated ATL and BTL strategies
  • Pricing strategy development

Websites

Timeline

Assistant Vice President – Marketing

Alliance Inn (India) Pvt. Ltd.
01.2024 - Current

Deputy General Manager – Marketing

G.M. Pens International Pvt. Ltd.
07.2017 - 05.2020

Assistant General Manager – Category

Butterfly Gandhimathi Appliances Ltd.
04.2012 - 03.2017

Manager – Marketing

T.I. Cycles of India Ltd.
07.2009 - 03.2012

Brand Manager

G.M. Pens International Pvt. Ltd.
10.2005 - 06.2009

Assistant Product Manager

Desai Brothers Ltd. (Food Division)
04.2004 - 09.2005

Area Sales Executive

VVD & Sons Ltd.
10.2002 - 03.2004

Bachelor of Commerce - undefined

University of Madras

Masters’ Program - International Business

Indian Institution of Export and Import Management

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RAJESH MADANAGOPALAssistant Vice President – Marketing