Rajesh Moparthi

Client: Apple Marketing Communications (Marcom)

Apple’s in-house marketing and communications team responsible for all global customer-facing content. Marcom drives the strategy and execution of advertising, product launches, packaging, retail, and digital communications—ensuring brand consistency, creative excellence, and alignment with Apple’s values of innovation and simplicity.

• Proficient in technical writing assignments, setting standards for order, clarity, style, and terminology.
• Experienced in creative writing, editing and proofreading written pieces before submission, ensuring grammar, spelling, and punctuation errors are corrected.
• Verified the accuracy of content and grammar.
• Collaborated effectively with editors and publishers.
• Utilized SEO technics in writing to increase online visibility and drive more traffic websites.
• Comprehensive lifecycle management of product launches, including the establishment of a Digital Asset Management (DAM) system.
• Managed Digital Asset Management (DAM) for asset organization, optimization and applied metadata tagging.
• Supported the development and execution of B2B marketing campaigns that highlight Apple products and solutions for business, education, and enterprise customers.
• Helped coordinate localization and deployment of global B2B assets to ensure consistency across regions and channels.

Client: Unilever

Unilever is a global network of food service professionals help source the best sustainable ingredients, develop quality products, create inspiring & trending recipes, and provide chef training and support. E-commerce website for Chef’s and food products with the functionalities ranging from cart, checkout, search and navigation, orders, payments, pricing, Courses, promotions.

• Created and managed digital content within Adobe Experience Manager(AEM).
• Ensured content accuracy, consistency, and quality for websites, apps, and social media.
• Implemented SEO strategies, significantly increasing website traffic
  and visibility on search engines.
• Identified and resolved AEM issues and performed routine platform maintenance.
• optimization for multichannel publishing. Specializes in diverse genres,
  seamlessly blending creativity with technical writing skills to produce
• Creating Articles, Products and Recipes for different sites.
• Manage and configure the page components according to the requirement.
• Working with CrxDe, Search Engine Optimization.
• Working on products and recipe through Calcmenu.
• Working on AEM Sites and AEM Assets DAM.
• Responsible for helping juniors and giving KT sessions.
• Trained 3 new team members on AEM CMS and SEO best practices.
• Basic knowledge of frontend technologies such as HTML, CSS.