Hi, I’m
Rajesh Parida
Regulatory Intervention, Policy Advocacy, Industry Dialogue, Reputation & PR, Licensing & Green Field Projects, CSR & Media Relations
Mumbai,MAHARASHTRA
Summary
26 years of varied experience in Private and Public Sector in Alco-Beverages, Engineering & Defence sector-Metro & Rail Coaches, Mining & Construction vehicles, Aerospace anciliiary, Military vehicles and Defence Shipbuilding, Mining & Metals, Infocomm, Electronic media, FMCG & hospitality industry -Air conditioners and Time shares.
Overview
26
years of professional experience
8
years of post-secondary education
Work History
Allied Blenders And Distillers (ABD) LtdMumbai
Director Corporate Affairs, PR & CSR
04.2023 - Current
Job overview
- Lead Pan India policy advocacy, regulatory and stakeholder engagement, sustainability & responsibility outreach programs
- Steer industry coalition & thought leadership in crafting agenda and policy position for Alcohol Beverages (Spirits) member companies at federal level & states.
- Work with cross functional teams in driving business goals of enhancing value contribution through appropriate interventions in policy & pricing framework.
- Coordinate Corporate social and sustainability initiatives, public affairs programs.
- Monitor tight deadlines and strict budgetary controls to avoid waste and streamline costs.
- Strategic resource on creating industry consulting document and white paper on reforms & ease of doing business, commercial and tax matters.
- Advise Board on strategic opportunities and triggers on policy & environment being member of Executive Committee.
Pernod Ricard IndiaHyderabad
Head Corporate Affairs(South & East)India,Srilanka
11.2010 - 04.2023
Job overview
- Lead policy advocacy, regulatory and stakeholder engagement, sustainability & responsibility outreach programs for south and eastern states in India and Srilanka.
- Steer industry coalition in crafting agenda and policy position for Associations - ISWAI and state level bodies.
- Strategic resource on creating industry consulting document and white paper on pricing and tax matters,Reforms & Ease of doing business.
- Drive premiumisation agenda with key successes in some of the markets with suggested revenue models and pricing framework.
- Drive compliance, equitable and long term relationship with political, Govt, Commercial stakeholders and influencers.
- Support and lead state teams on corporate social and sustainability initiatives, public affairs programs and private-govt. partnership.
- Led engagement on Market access and EODB initiatives in Srilanka.
Pernod Ricard SABRUSSELS
Asst. General Manager International Trade
01.2016 - 08.2016
Job overview
- Public Affairs and External Trade Specialist for the Asian Markets with key responsibilities of analyzing,influencing and resolving key market access barriers .
- Negotiate Industry agenda on trade embargo and tax dialogue during Bilateral agreements, Working group Discussions on TBT/SPS, TPP/CEPA and other platforms.
- Support Asia region on export and import challenges with support of the EU Member state representatives.
- Facilitator to Europe Industry association and EU on Bilateral discussion on FSSAI regulations & Asian country trade delegation in Brussels
- Coordinate with European trade association and world alliance on GIs, harmonized product definitions, develop legal security in terms of the labeling of our products, and work for stable tax regimes.
- Work in alliance on trade advocacy matters with WTO, OECD, WHO.
BEML LIMITED, A Min of Defence UndertakingBangalore, Mysore
Sr Manager Public Relations
06.2007 - 10.2010
Job overview
- Led Internal & External Communications,Public Relations and Media management for the group covering three major businesses viz. Defence, Rail & Metro and Mining & Construction.
- Coordinated Regulatory clearances for Green Field project (Rail Coach Factory and Defence vehicle manufacturing unit) planned over 1000 acres ,one of the largest land acquisition in Kerala.
- Key Engagements at Federal and state levels regulatory authorities such as Finance, RBI, Revenue, Infrastructure, Customs, Excise, Police Administration, DGFT, Metropolitan Corporation etc.
- Monitor Corporate Social Responsibility activities with a budget of Rs.15 crores a year. Ensure Rural and Community Development programs as part of peripheral development near factory complexes.
- Responsible for media advocacy, creative coordination with Advertising & PR agencies, House Journal & Media buying.
- Coordinator for IPO Campaign. IPO got oversubscribed by 30 times and 60% in particular by QIBs. Led the commissioning of Investors Relations Cell.
- Responsible for external events, expos, offsite Conferences Coordinator for Aero India show at Bangalore for Ministry of Defence and DEFEXPO at New Delhi.
Goa Shipyard (A Min of Defence Undertaking)Vasco Da Gama
Deputy Manager & Chief Public Relations
06.2001 - 05.2007
Job overview
- Responsible for Internal & External Communications, Media engagement including business facilitation, Stakeholder Liaison and Corporate Social Responsibility program in Goa
- Set up internal communication platform including digital outreach, Corporate and Brand manuals
- Coordinate Corporate and Product film from Concept till execution
- Achieved significant coverage in Print and Broadcast media through established media relationship
- Represented GSL and Indian defence shipbuilding capabilities onboard Indian Navy ships during visits to neighboring and Gulf Countries
- Evolved the Corporate Social Responsibility policy and its charter of activities, appreciated as the most planned CSR projects amongst Defence PSU’s.
- Coffee table book created for Indian Naval ship released by President of India
Reliance Engineering Associates Ltd, Reliance Infoccomm/ADAGBhubaneswar
ROW Coordinator
11.2000 - 05.2001
Job overview
- Responsible for Public Relations for the state including project & licensing clearances.
- Support Engineering team on regulatory issues on the National Telecom infrastructure project
- Pro media stories and support towards the project from Bureaucrats & Legislators.
IMFA, ICCL and Ortel Communications LtdBhubaneswar, New Delhi
Sr. Officer Corporate Affairs
04.1997 - 10.2000
Job overview
- Responsible for pursuing federal policy changes covering interests of three companies-Indian Charge Chrome Ltd, Indian Metals and, and Ortel Communications .
- Key member of the team for bringing major Federal policy approval regarding mines valued over 24000 Cr.
- Led extensive advocacy with Federal depts and parliamentary council in Loksabha & Rajyasabha leading to major breakthrough in privatization of Internet service, being one of the most significant achievement in career
- Created access & built rapport with officials representing Central ministries like Ministry of Steel and Mines, Power & Coal, Ministry of Finance, Health, External Affairs, Human Resource Development Information and Broadcasting & other Central ministry agencies
- Effectively handled Media, External Communications & had larger role in mitigating Crisis owing to mines lease impasse
- Business facilitation for third party sale of Power Create access & rapport with various state Governing offices including the Chief Minister's office in Odisha
- Coordinator for Chairperson and Chairman CII, Orissa and Member of Parliament
- Instrumental for drafting of Industrial policy for SMEs & MSMEs.
Rajpath Motors for Voltas India LtdBhubaneswar
Area Sales Officer
04.1995 - 03.1996
Job overview
- Sales In charge for Voltas Range of AC for Odisha market
- Responsible business development, Sales Activation, Corporate Sales and service contract forVoltas air conditioners division in Odisha.
Education
Goa University(Goa Institute of Management StudiesGoa
Executive Post Graduate Diploma in Management from Sales & Marketing
03.2003 - 07.2004
Bharatiya Vidya BhawanNew, Delhi
Post Graduate Diploma in Public Relations from Public Relations & Advertising
04.1998 - 04.1999
Indian Institute of Mass CommunicationDhenkanal
Post Graduate Diploma in Journalism from Journalism, Communications, PR
05.1996 - 04.1997
National Institute of SalesNew, Delhi
Advance Diploma in Sales & Marketing from Sales & Marketing Management
07.1997 - 06.1998
Utkal UniversityBalasore
Bachelor of Science(Hons) from Botany, Zoology, Chemistry
06.1991 - 03.1995
Skills
Policy Advocacy
Regulatory Reforms
Trade & Market Access
Compliance measures & Reputation building
Industry engagement
Crisis mitigation
Media relations & PR
Green Field projects
Public Issue & Road shows
Accomplishments
- Leadership and Situational Leadership program- Pernod Ricard University,France
- Management Development Program(MDP) on Strategic Brand Management at IIM Calcutta
- Management Dev Program(MDP) on Corporate Communications & Media Mgmt at IIM, Lucknow
- Art of Lobbying skills- Paris
- Performance Appraisal
- Mentoring and Leadership development and assessment- Gurukul
Affiliations
- National Council Member of Journalism alumni of IIMC,
- Member of Public Relations Society of India,
- Ex-Member of Goa State Media Committee constituted by Ministry of Information and Broadcasting.
- Ex-Member of Telecom Advisory Committee, Odisha constituted by Ministry of Communications, Govt of India.
- Ex-Member of Press Club of India, New Delhi
Current Remuneration
Total CTC for FY 2023/24- Rs.160 lakhs/annum+ESOP
DOB
15th Feb 1974
Timeline
Director Corporate Affairs, PR & CSR
Allied Blenders And Distillers (ABD) Ltd
04.2023 - Current
Asst. General Manager International Trade
Pernod Ricard SA
01.2016 - 08.2016
Head Corporate Affairs(South & East)India,Srilanka
Pernod Ricard India
11.2010 - 04.2023
Sr Manager Public Relations
BEML LIMITED, A Min of Defence Undertaking
06.2007 - 10.2010
Goa University(Goa Institute of Management Studies
Executive Post Graduate Diploma in Management from Sales & Marketing
03.2003 - 07.2004
Deputy Manager & Chief Public Relations
Goa Shipyard (A Min of Defence Undertaking)
06.2001 - 05.2007
ROW Coordinator
Reliance Engineering Associates Ltd, Reliance Infoccomm/ADAG
11.2000 - 05.2001
Bharatiya Vidya Bhawan
Post Graduate Diploma in Public Relations from Public Relations & Advertising
04.1998 - 04.1999
National Institute of Sales
Advance Diploma in Sales & Marketing from Sales & Marketing Management
07.1997 - 06.1998
Sr. Officer Corporate Affairs
IMFA, ICCL and Ortel Communications Ltd
04.1997 - 10.2000
Indian Institute of Mass Communication
Post Graduate Diploma in Journalism from Journalism, Communications, PR
05.1996 - 04.1997
Area Sales Officer
Rajpath Motors for Voltas India Ltd
04.1995 - 03.1996
Utkal University
Bachelor of Science(Hons) from Botany, Zoology, Chemistry
06.1991 - 03.1995