Rajesh Ravichandran
Chennai
Summary
Seasoned Performance Marketing Lead with background in developing and implementing comprehensive digital marketing strategies. Brought innovative solutions to previous roles, achieving significant growth mostly Fintech Industry customer acquisition and retention. Strengths include data-driven decision making, strategic planning, and team leadership. Demonstrated ability to drive brand awareness and conversion rates across multiple channels.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Performance Marketing Lead
BigBoost
Chennai
04.2024 - Current
- Performance Marketing Manager
- Developed and implemented a comprehensive performance marketing strategy to meet business objectives.
- Monitored and reported on key performance indicators such as cost per acquisition, return on ad spend, and website traffic.
- Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
- Collaborated with creative team to design compelling ads that drove conversions.
- Researched new opportunities in the digital marketing landscape to expand reach and drive more sales.
- Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
- Conducted A and B tests to evaluate the effectiveness of different campaign elements such as copy, images, targeting.
- Analyzed customer journey data to identify areas for improvement in user experience.
Digital Marketing Manager
Agilisium Consulting
Chennai
02.2022 - 04.2024
- Company Overview: a leading cloud transformation company
- As a Digital Marketing Manager at Agilisium Consulting, I led the strategic planning and execution of comprehensive digital marketing initiatives to drive brand awareness, generate leads, and increase customer engagement
- Working closely with cross-functional teams, I developed and implemented integrated digital marketing campaigns across various channels, including email marketing, social media, paid advertising, and content marketing
- Key Responsibilities:
- Developed and executed digital marketing strategies to achieve company goals and objectives
- Managed end-to-end digital marketing campaigns, from ideation to implementation and performance analysis
- Oversaw the creation and optimization of digital assets, including website content, landing pages, and ad creatives
- Conducted market research and competitor analysis to identify trends, opportunities, and best practices
- Utilized marketing automation tools and CRM systems to streamline lead generation and nurturing processes
- Monitored and analyzed key performance metrics to assess campaign effectiveness and optimize performance
- Collaborated with internal teams and external vendors to ensure brand consistency and high-quality deliverables
- Stayed up-to-date with the latest digital marketing trends, tools, and techniques to drive continuous improvement
- Achievements:
- Successfully launched a social media advertising campaign that resulted in a 30% increase in website traffic and a 20% boost in lead generation
- Implemented an email marketing automation system, leading to a 50% improvement in lead conversion rates
- Developed a content marketing strategy that increased organic search traffic by 40% within six months
Digital Marketing Manager
Newgen Digital
Chennai Area
07.2017 - 02.2022
- As a Senior Digital Marketer at Newgen Digital Works, I spearheaded the strategic planning and execution of comprehensive digital marketing campaigns for a diverse portfolio of clients
- Leveraging my expertise in digital marketing channels and industry trends, I collaborated closely with clients to develop and implement effective strategies that drove brand awareness, increased website traffic, and generated measurable results
- Key Responsibilities:
- Led end-to-end management of digital marketing campaigns, including defining goals, target audience, messaging, and selecting appropriate channels
- Conducted in-depth market research, competitor analysis, and audience segmentation to identify key opportunities and develop data-driven strategies
- Managed and optimized paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI and achieve client objectives
- Developed and executed content marketing strategies, including content creation, distribution, and promotion to enhance brand visibility and engage the target audience
- Utilized web analytics tools to track campaign performance, analyze data, and provide insights to optimize strategies and improve campaign outcomes
- Collaborated with cross-functional teams, including designers, developers, and content creators, to ensure seamless execution of digital marketing initiatives
- Provided strategic guidance and mentorship to junior team members, fostering their professional growth and delivering high-quality client deliverables
- Achievements:
- Successfully launched a B2B lead generation campaign that resulted in a 40% increase in qualified leads and a 25% boost in conversion rates
- Developed a social media content strategy that led to a 50% increase in organic reach and engagement for a client in the consumer goods industry
- Implemented a conversion rate optimization (CRO) program that resulted in a 30% increase in website conversion rates for an e-commerce client
Digital Marketing Executive
Aspire Systems
Chennai Area
10.2016 - 06.2017
- Digital Marketing in all channels, Campaign plan & strategy, Email Marketing, SEO, SEM, Campaign Execution, marketing technology, B2B.
SEM executive
Newgen Digital
Chennai Area
01.2013 - 09.2016
- Key Responsibilities include:
- # Developing marketing strategies across various digital channels such as web, database marketing, email, social media, and search engine advertising
- # Executing digital marketing campaigns with select target groups and grouping of ad sets across all advertising platforms
- #Reporting key digital metrics performance, analyzing consumer buying pattern, interpreting trends, and providing actionable insights with the help of the analytics tools
Education
Bachelor's Degree, Bachelor of Technology - Information Technology
Vel Tech HighTech Dr.Rangarajan Dr.Sakunthala Engineering College
01.2012
Diploma, Diploma - Information Technology
Srinivasa Polytechnic College
Pudukkottai01.2009
Skills
- Performance marketing
- Growth Marketing
- Return on Marketing Investment (ROMI)
- Product Marketing
- Softwares: MS Office (Word, Excel, PowerPoint)
- Web/Multimedia:Google Analytics, Google AdWords, Google Tag Manager, Google Webmaster, Facebook Advert, Twitter Ads, LinkedIn Ads, B2C
- Performance marketing
- Paid Performance Marketing
- Campaign Performance Tracking
Certification
LinkedIn Marketing Solutions Fundamentals
Languages
English (Full Professional), Tamil (Native or Bilingual)
Timeline
Performance Marketing Lead
BigBoost
04.2024 - Current
Digital Marketing Manager
Agilisium Consulting
02.2022 - 04.2024
Digital Marketing Manager
Newgen Digital
07.2017 - 02.2022
Digital Marketing Executive
Aspire Systems
10.2016 - 06.2017
SEM executive
Newgen Digital
01.2013 - 09.2016
Bachelor's Degree, Bachelor of Technology - Information Technology
Vel Tech HighTech Dr.Rangarajan Dr.Sakunthala Engineering College
Diploma, Diploma - Information Technology
Srinivasa Polytechnic College
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