Rajesh Ravichandran

• Managed a $3M+ ad budget across Google, Meta, Bing, and LinkedIn, optimizing for maximum ROI and revenue growth.
• Led performance marketing campaigns, improving ROAS, conversion rates, and lead quality through data-driven strategies.
• Leveraged Google PMax, audience targeting, and automation to enhance efficiency and scale acquisition.
• Conducted A/B testing on ad creatives, landing pages, and bidding strategies to boost CTR and engagement.
• Built performance dashboards & reports, providing actionable insights to optimize campaigns.
• Expanded Bing & LinkedIn Ads, driving B2B lead generation and demand growth.

• Managed paid marketing, SEO, and website maintenance, driving lead generation and brand visibility.
• Executed Google Ads, LinkedIn Ads, and organic SEO strategies, improving traffic and conversions.
• Optimized landing pages and ad creatives through A/B testing, enhancing CTR and conversion rates.
• Led content strategy and performance tracking, ensuring consistent growth in inbound leads.
• Collaborated with sales and product teams to align marketing efforts with business goals.

• Led end-to-end digital marketing campaigns, driving brand awareness, traffic, and conversions.
• Managed Google, Facebook, and LinkedIn Ads, optimizing for maximum ROI.
• Conducted market research & audience segmentation to develop data-driven strategies.
• Executed content marketing & social media strategies, boosting organic reach by 50%.
• Utilized web analytics to track performance and optimize campaigns.
• Mentored junior marketers, ensuring high-quality client deliverables.

Key Achievements:
40% increase in qualified leads & 25% boost in conversions for a B2B campaign.
30% uplift in website conversion rates through CRO strategies.

• Digital Marketing in all channels, Campaign plan & strategy, Email Marketing, SEO, SEM, Campaign Execution, marketing technology, B2B.

• Key Responsibilities include:
• # Developing marketing strategies across various digital channels such as web, database marketing, email, social media, and search engine advertising
• # Executing digital marketing campaigns with select target groups and grouping of ad sets across all advertising platforms
• #Reporting key digital metrics performance, analyzing consumer buying pattern, interpreting trends, and providing actionable insights with the help of the analytics tools