Summary
Overview
Work History
Education
Skills
Toolsused
Timeline
Generic

Rajesh Sekar

Chennai

Summary

Google Adwords & Bing Ads Certified Professional with 13 Years' experience, where I can effectively contribute my skills as SEO Expert, SEM Specialist, Website Designing, Social Media Professional by possessing component Technical skills. Have knowledge & real time industry experience of optimizing various theme website, e-commerce SEO, small & large size business website's SEO.

Overview

17
17
years of professional experience

Work History

Marketing Expert

InteleANTS
04.2022 - Current
  • Proficient in optimizing and scaling Google Ads campaigns to meet and exceed ROAS targets
  • Skilled in keyword research, ad copywriting, bid management, and performance analysis to ensure optimal results
  • Expert in on-page and off-page SEO strategies to boost organic search rankings, increase website traffic, and enhance conversion rates
  • Strong focus on technical SEO, content marketing, and backlink building
  • Adept at creating and managing Facebook Ads campaigns, including audience targeting, creative development, and A/B testing
  • Proven track record in increasing engagement, generating leads, and driving conversions
  • Skilled in developing and managing affiliate marketing programs to expand reach and boost sales
  • Proficient in recruiting and managing affiliates, tracking performance, and optimizing affiliate partnerships
  • Successfully managed a $4,000 daily budget on Google Ads, consistently achieving a ROAS of 5 to 7
  • Increased organic search traffic by 50% within six months through targeted SEO strategies and content marketing initiatives
  • Improved paid search campaign performance by 30% by implementing advanced bid management techniques and optimizing ad creatives
  • Enhanced brand visibility and online sales through effective Pinterest marketing strategies, resulting in a 35% increase in referral traffic
  • Launched and scaled an affiliate marketing program that contributed to 20% of total online sales within the first year
  • Performed Whatsapp Marketing and WebPuss Notification

Senior Digital Marketer

Black Tulip Infotech Pvt Ltd
05.2019 - 04.2022
  • Prepare Website Analysis, Business Analysis, Keyword Research and Competitive Analysis
  • Managing and optimizing e-commerce platforms, driving sales growth, and improving customer experience
  • Implement SEO strategies to enhance the website's visibility and attract organic traffic
  • Develop and execute comprehensive e-commerce strategies to drive online sales and increase market share
  • Worked closely with SEO specialists to implement on-page optimization techniques, improving search engine rankings and organic visibility
  • Monitoring customer feedback and implemented improvements based on customer insights
  • Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 65%
  • Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
  • Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with Daily budget of UAE 2000 resulting in about UAE 8000 - 12000 in Daily revenue
  • Improved on-page SEO performance, resulting in page speed improvement of 95% and increase in monthly organic traffic of 46%
  • Supported marketing team by writing and editing 150+ social media and email campaigns
  • Performed Whatsapp Marketing and WebPuss Notification, which improved the traffic by 30%
  • Utilize data analytics tools to track website performance, user behavior, and conversion metrics, generating actionable insights for optimization

Senior Digital Marketer

Freelancer
01.2017 - 04.2019
  • Increased website traffic by implementing effective search engine optimization strategies.
  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Analyzed performance metrics to continually refine digital marketing strategies for optimal results.
  • Increased open rates with compelling subject lines for email campaigns that drove click-throughs and conversions.
  • Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
  • Coordinated influencer partnerships, leading to increased brand visibility and consumer trust in the product or service offering.
  • Optimized website content to improve user experience, resulting in a lower bounce rate and higher time spent on site.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Utilized Google Analytics data to identify areas of improvement within digital strategy, making adjustments accordingly for better outcomes.
  • Boosted brand awareness through the creation and management of engaging social media campaigns.
  • Implemented A/B testing methods to enhance the effectiveness of online advertisements and landing page designs.

SEO/SEM Team Leader

Ameex Technologies
04.2015 - 12.2016
  • Create comprehensive digital marketing plans to drive online traffic, engagement, and conversion
  • Plan, execute, and optimize multi-channel marketing campaigns (SEO, SEM, social media, email marketing, content marketing, PPC)
  • Conduct market research to identify trends and insights, adjusting strategies accordingly to stay competitive
  • Supervise, mentor, and develop a team of digital marketing specialists, ensuring high performance and productivity
  • Define measurable goals and key performance indicators for the team and monitor progress
  • Provide ongoing training and development opportunities to enhance team skills and knowledge
  • Work closely with sales, product development, and customer service teams to ensure a cohesive approach to marketing
  • Manage relationships with external vendors, agencies, and consultants to enhance marketing efforts

SEM Campaign Manager

Infosys Bpo
06.2013 - 04.2015
  • Run Acqusio tool to Manage Bing & Google Ads
  • Conducting keyword research and updating keyword lists
  • Setting up and managing multiple SEM campaigns
  • Writing and testing ad copy variations
  • Monitoring campaign performance and making adjustments as needed
  • Collaborating with the design team on landing page optimizations
  • Keeping up to date with the latest SEM trends and best practices
  • Perform account management of Australian based clients with a minimum budget of $1500 using Google Ad Words, Bing and on third party tools like Geneva and Acquisio.
    • Assist in creating, executing and monitoring of campaigns, account daily and monthly budget caps, impression share, quality score and other important account metrics.
    • Generate weekly and monthly client reporting for all major metrics, goals tracking, and other paid search initiatives.
    • Participate in weekly communication with the client and develop strategy based on the client requirement, work closely with the team members to meet client goals.

SEO Team Lead

Algoritz Web Technologies
10.2011 - 06.2013
  • Formulate and execute comprehensive SEO strategies aligned with business objectives and industry best practices
  • Conduct in-depth keyword research to identify opportunities for content optimization and new content creation
  • Ensure the website is optimized for search engines, including site structure, URL structure, sitemaps, and load speed
  • Monitor team performance, set goals, and conduct regular performance reviews
  • Develop and execute link-building strategies to improve domain authority and search engine rankings
  • Assign tasks and projects to team members based on their skills and expertise
  • Provide direction, mentorship, and support to a team of SEO specialists

SEO Analyst

Contempo Technologies Pvt Ltd
01.2008 - 05.2010

Education

B.Sc - Comp Sc

UNIVERSITY OF MADRAS
MADRAS, TAMIL NADU
01.2004

S.S.L.C - Std X

TAMIL NADU STATE BOARD
01.1999

Skills

  • Google Analytics
  • Website Analysis and Research
  • Google Adwords
  • Competitor Analysis
  • Search Engine Optimization
  • Keyword Research
  • Whatsapp Marketing
  • Page Content Analysis
  • Web Push Notification
  • Ecommerce Marketing
  • Meta Campaign (Organic & Paid)
  • Google Search Ads & Display Ads
  • Google PMAx Campaigns
  • Bing Ads
  • Affiliate Marketing
  • Google Product Listing Ads
  • Remarketing
  • Linkedin Ads
  • Video Marketing
  • Email Marketing
  • Preparing Marketing Plan
  • Marketing Strategy
  • SMS Promotion
  • Coordinating all aspects of online product launch and search engine promotion
  • SAAS/FMCG Product Promotion
  • Google Merchant Center
  • Google Tag Manager
  • Google Search Console

Toolsused

  • Google Merchant Center
  • Google Tag Manager
  • Google Search Console
  • SEMRush
  • SpyFu
  • Matomo Analytics
  • Screaming frog
  • Ahrefs Tools
  • AdWords Editor

Timeline

Marketing Expert

InteleANTS
04.2022 - Current

Senior Digital Marketer

Black Tulip Infotech Pvt Ltd
05.2019 - 04.2022

Senior Digital Marketer

Freelancer
01.2017 - 04.2019

SEO/SEM Team Leader

Ameex Technologies
04.2015 - 12.2016

SEM Campaign Manager

Infosys Bpo
06.2013 - 04.2015

SEO Team Lead

Algoritz Web Technologies
10.2011 - 06.2013

SEO Analyst

Contempo Technologies Pvt Ltd
01.2008 - 05.2010

B.Sc - Comp Sc

UNIVERSITY OF MADRAS

S.S.L.C - Std X

TAMIL NADU STATE BOARD

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