RAJESH GOPINATH
Programmatic Adops Manager
MYSURU,Karnataka
Summary
- PROGRAMMATIC ADOPS MANAGER Results-driven Programmatic Ad-Ops Manager with extensive experience in executing, managing, and optimizing programmatic campaigns across multiple platforms, including DV360, GAM, Xandr, and Facebook Ads. Proven expertise in collaborating with media agencies, developing strategic campaign plans, and ensuring delivery on key KPIs such as ROI and user engagement. Skilled in troubleshooting performance issues, optimizing audience segmentation, and managing the daily workflow of programmatic campaigns from setup to reporting. Strong analytical skills with a keen attention to detail and a commitment to driving business growth through data-driven campaign execution. 2. Client and Business Development
- I am responsible for identifying new business opportunities and nurturing relationships with current clients. This involves:
- Client Engagement: Developing strong relationships with clients, understanding their needs, and providing them with high-quality service.
- New Business Acquisition: Identifying potential business opportunities and bringing in new clients or projects that align with the company’s strategic goals.
- This entails not only a deep understanding of digital advertising but also sales acumen, strong communication skills, and an ability to present and pitch solutions effectively. Mobile Advertising A/B Testing Digital MarketingMobb Ad Operations ROI Analysis Media Buying Ad Creative Management Programmatic Advertising (DSP/SSP) Campaign Management
Overview
15
15
years of professional experience
Work History
India , PROGRAMMATIC ADOPS MANAGER
Ad Ops Satffing Inc (Illumin)
MYSURU, Karnataka
2024.02 - Current
- My role is encompasses setting up, managing, and optimizing programmatic ad campaigns across a broad spectrum of platforms including: Xandr, Ad Exchange (Ad X), Google Ad Manager (GAM), Meta (Facebook) Ads, Display & Video 360 (DV360), Adobe Advertising, DoubleClick Campaign Manager (CM360), Flipkart Ads
This requires proficiency in working across different ad networks, understanding their interfaces, ad specifications, and optimization strategies
You must ensure that campaigns across these platforms are optimized for performance, efficiency, and ROI
I am responsible for identifying new business opportunities and nurturing relationships with current clients
This involves: Client Engagement: Developing strong relationships with clients, understanding their needs, and providing them with high-quality service
New Business Acquisition: Identifying potential business opportunities and bringing in new clients or projects that align with the company's strategic goals
You conduct weekly reviews of campaign performance, focusing on key metrics like audience delivery, performance benchmarks (CPM, CPC, CTR), revenue, and segment usage
Managing creatives effectively is a core aspect of this role, specifically in DV360 and related programmatic platforms
Your role involves working closely with agency media teams to respond to Request for Proposals (RFPs), develop strategic campaign plans, and outline key deliverables for advertising campaigns
Managing mobile campaigns requires particular attention to the setup and seamless execution of ads across mobile environments.
Adops MANAGER
Carat
Bengaluru, Karnataka
07.2023 - 01.2024
SENIOR CAMPAIGN MANAGER (PROGRAMMATIC)
Isocrates LLC
Mysore, Karnataka
05.2022 - 02.2023
SPECIALIST AD OPERATION AT PROGRAMMATIC
Deloitte Digital
Bengaluru, Karnataka
05.2021 - 01.2022
SENIOR MANAGER Campaign Operations
ADVERB INC
Bengaluru, Karnataka
02.2020 - 08.2020
BUSINESS MANAGER
Mediacom, Group M
Bengaluru
10.2018 - 02.2020
EXECUTIVE OPERATIONS
Flipkart India Pvt. Ltd
Bengaluru
05.2018 - 09.2018
PRINCIPAL CAMPAIGN MANAGER
Theorem India Pvt. Ltd
Bengaluru
04.2016 - 05.2017
SPECIALIST AD
Amazon Development Centre, India Private Limited
Bengaluru
04.2015 - 04.2016
AD- OPERATION SPECIALIST AT OPERATIVE
Bengaluru
04.2015 - 04.2016
CLIENT SERVICE ANALYST
Theorem India Pvt Ltd
Bengaluru
04.2010 - 03.2014
Education
Bachelor of Commerce -
Maharaja's Degree College (UOM)
01.2010
HIGHER SECONDARY -
Board of Higher Secondary Examinations
01.2005
Skills
- Effective communication
- Client Relationship Management
- Data Management Platform
- 1 Programmatic Campaign Management Across Platforms
- My role is encompasses setting up, managing, and optimizing programmatic ad campaigns across a broad spectrum of platforms including:
- Xandr
- Ad Exchange (Ad X)
- Google Ad Manager (GAM)
- Meta (Facebook) Ads
- Display & Video 360 (DV360)
- Adobe Advertising
- DoubleClick Campaign Manager (CM360)
- Flipkart Ads
- This requires proficiency in working across different ad networks, understanding their interfaces, ad specifications, and optimization strategies You must ensure that campaigns across these platforms are optimized for performance, efficiency, and ROI
- RAJESH G
- NAIR
- MS Word
- MS Excel
- MS PowerPoint
- SOFTWARE PROFICIENCIES
- LANGUAGES
- English
- Kannada
- Hindi
- Malayalam
- Tamil
- Telugu
Accomplishments
- Board of Public Examinations Tamil Nadu, India
- India | 2000- 2003 Campaign Performance Review and Optimization
- You conduct weekly reviews of campaign performance, focusing on key metrics like audience delivery, performance benchmarks (CPM, CPC, CTR), revenue, and segment usage
- If key performance indicators (KPIs) aren't met, you’re tasked with revisiting and adjusting strategies, which might include:
- Optimizing segment usage: By identifying underperforming audience segments and switching to more effective ones
- Adjusting bidding strategies: Changing how budgets are allocated to maximize ROI
- Incorporating additional segments: Testing new targeting parameters for improved engagement
- Creative Management and Trafficking
- Managing creatives effectively is a core aspect of this role, specifically in DV360 and related programmatic platforms
- The following points outline critical steps for creative trafficking:
- Creative dimension verification: Ensuring that the dimensions of the uploaded creatives match what’s indicated in the name
- Creative previews: Verifying that the uploaded creative works correctly and looks as expected in its final form
- URL checks: Ensuring that the click-through URL leads users to the correct landing page
- Creative Swapping
- Adjustments must be made when performance issues arise, specifically:
- Low Click Rates: Swapping out underperforming creatives for better ones
- Blurry Creatives: Requesting new creatives if quality is compromised
- Animations and Logos: Ensuring that creatives are clear, properly branded, and visually appealing
- Collaboration with Agency Media Teams
- Your role involves working closely with agency media teams to respond to Request for Proposals (RFPs), develop strategic campaign plans, and outline key deliverables for advertising campaigns
- Collaboration would include:
- Strategizing with Media Teams: Defining and refining the approach to meet client expectations
- Service Offering Communication: Clearly defining the capabilities and value proposition of the campaigns to the agency and the client
- Proposal Development: Crafting detailed and competitive proposals that align with client goals, ensuring that the campaigns are compelling and likely to achieve the desired results.
Timeline
India , PROGRAMMATIC ADOPS MANAGER
Ad Ops Satffing Inc (Illumin)
2024.02 - Current
Adops MANAGER
Carat
07.2023 - 01.2024
SENIOR CAMPAIGN MANAGER (PROGRAMMATIC)
Isocrates LLC
05.2022 - 02.2023
SPECIALIST AD OPERATION AT PROGRAMMATIC
Deloitte Digital
05.2021 - 01.2022
SENIOR MANAGER Campaign Operations
ADVERB INC
02.2020 - 08.2020
BUSINESS MANAGER
Mediacom, Group M
10.2018 - 02.2020
EXECUTIVE OPERATIONS
Flipkart India Pvt. Ltd
05.2018 - 09.2018
PRINCIPAL CAMPAIGN MANAGER
Theorem India Pvt. Ltd
04.2016 - 05.2017
SPECIALIST AD
Amazon Development Centre, India Private Limited
04.2015 - 04.2016
AD- OPERATION SPECIALIST AT OPERATIVE
04.2015 - 04.2016
CLIENT SERVICE ANALYST
Theorem India Pvt Ltd
04.2010 - 03.2014
Bachelor of Commerce -
Maharaja's Degree College (UOM)
HIGHER SECONDARY -
Board of Higher Secondary Examinations
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