Rajesh J - Phd Scholar

Domain Expertise: Renewable Energy - Solar Inverter, Wind Converter, ESS, EV.

Products : LOW Voltage Switchgear & Control Gear, Automation.

System: IEC 61439 Switchboard.

• First Employee of LS ELECTRIC INDIA.
• Establishment of LS ELECTRIC INDIA – Marketing, Sales - B2B &B2C.
• Managing 1 Billion business top line with high standard bottom line with 10 member team.
• Strong knowledge on Modern day cost effective lead generation techniques and good hands on with various tools.
• Hands on experience on lead nurturing using effective CRM System.
• Developed and implemented pricing structures to facilitate revenue development.
• Product Life Cycle Management.
• Organizational Strategic planning.
• Talent Management - Retention, Recruitment & Development.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
• Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
• Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
• Empowered and led driven sales team to build product awareness and exceeded revenue targets.
• Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
• Met with customers to give sales presentations, negotiate contracts and promote services.
• Liaised with marketing and product development departments to maintain brand consistency.
• Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
• Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Drafted comprehensive sales plans and approved budget expenditures to meet project goals.

Customer Segment Expertise: Panel Builders & Original Equipment Manufacturer's.

Products: Enclosure Box, Terminal Box, PAN Assembly DB, FORM 1 to FORM 4B Enclosure Systems & IEC 61439 Type Test Solution.

• First employee in Sales & Marketing Department.
• Principal Partnership with Switchgear Manufacturers globally.
• Panel builder partnership across globe.
• Prescription marketing as route to discerning customer.
• Promote marketing to reach more people in need of modular enclosures product
• Product Range Enhancement with allied solutions
• People Performance for clarity, commitment and competence
• Profit monitoring for supporting team, infrastructure and growth
• Process Focus
• Responsible for P&L both the topline and bottom-line
• Identify and appoint potential dealers to promote standard products
• Managed branding campaigns and event marketing initiatives in print, video, web and social media
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions
• Identified low-cost opportunities to increase visibility and drive traffic
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners
• Increased market awareness and penetration through development of creative collateral

Customer Segment Expertise: Infrastructure, Utility, Building.

Products: Final Low Voltage & Home Automation.

• Identified New customer segment, appointed channel partner to cater segment, established team to handle business, launched new products
• Trained Building segment team both on roll & off roll, distributor and dealer employees on product knowledge, area of application, specification Engineering, modern-day sales skills, collaborative working and created synergy amount sales cycle form bottom to Top
• Measured and improved performance of each stakeholder in sales cycle
• Conducted number of electrician training program to influence customer and designed & implemented electrician benefit program
• Conducted sufficient Retailers meet and understand their expectation, designed scheme accordingly and received 2.5 million on Spot booking
• Achieve targets consistently and set revised target quarterly.

Customer Segment Expertise: Industrial & Public Segment electrical consultants.

Industry Expertise: Power - Nuclear,Coal,Tidal,Bio Mass, Steel, Sugar, Water, Oil & Gas, Automotive, Ship Building, AAI, Rail Coach Factory.

Solutions: Switchboard - MCC, PCC, DB's, Power Receptacles & Reactive Power factor management.

• Managing 550 million business target
• Understanding business expansion plans and visualizing opportunities well in advance and acting upon same
• Conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market share towards achievement of revenue & profitability targets
• Establishing t organization's brand image in bulk material industry majors like FLSmidth, Techpro and so on
• Forming strategic partnerships with original equipment manufacturer & increasing share from UPS segment
• Preparing and submitting techno-commercial bids and administering private & government Institutions
• Developing new clients and negotiating with them for securing profitable business
• Managing 17 channel partners and 15 system integrators
• Assessing market competition by comparing the company's product to competitors' products
• Mapping customer requirements, providing customized products and delivering technical presentations; liaising with internal teams for closing deal
• Building and maintaining healthy business relations with high net worth and corporate clients, ensuring high customer satisfaction matrices by achieving delivery & service quality norms
• Giving information to top management by preparing short-term and long-term product sales forecasts and special reports and analyses
• Defining and implementing structured way of managing opportunities involving client meeting / solution pitch / Request
• For Proposal (RFP) response / Request For Information (RFI) response / presentation and so on
• Working with sales team to identify pipeline and plan activities on weekly basis; part of deal team for opportunity assessment, qualification, development of response strategy, proposal development, review and feedback process, competitive positioning, pricing / commercial decisions and so on
• Leading, mentoring, training & monitoring performance of team members to ensure efficiency in process operations and meeting of individual & group targets
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Demonstrated strong organizational and time management skills while managing multiple projects.
• Resolved problems, improved operations and provided exceptional service.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Adaptable and proficient in learning new concepts quickly and efficiently.

Customer Segment Expertise: Mass Market, OEM's, Panel Builders, End User, Consultant and Contractors.

Took In-charge @ 2012 - 120 Million

Handed Over @ 2018 - 350 Million

• Supervising the branch of 350 million business target) (Areas of Operation: Chennai, Vellore, Pondicherry, Tirupathi, Chittor & Port Blair)
• Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
• Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
• Met deadlines by proactively managing individual and team tasks and streamlining processes.
• Consulted customers to boost product sales and services.
• Resolved various issues impacting sales management and business operations.
• Launched new training program to boost employee skills and staff retention rate.
• Boosted sales and customer loyalty through incentive programs.
• Implemented service improvements to enhance sales cycle.
• Reduced process bottlenecks by training and coaching employees on practices, procedures, and performance strategies.

• Introduced new methods, practices, and systems to reduce turnaround time.
• Partnered with upper management in executing functional strategies and reporting capabilities.
• Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues, and promote brand loyalty.
• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Assumed senior management workloads in absence of general manager to maintain operations continuity.
• Researched emerging products and used researched information to update store's inventory.

• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service
• Developed strategy to increase sales and drive profits
• Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs

• Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings
• Collaborated with sales and engineering to meet and exceed revenue targets
• Mastered company product line and configured live product and software demonstrations
• Built relationships through exceptional client service delivery and maintained productive networks to support business development

• Analyzed market trends, competitor performance and product strengths
• Attended trade shows and seminars to promote products and network with industry contacts
• Submitted booking forecasts, monthly highlights and CRM entries
• Suggested ideas for product evolution and new product variants

Customer Expertise: IT, ITES, Logistics & Industry.

Services: ILS, MPLS, VPN, ISDN, VAS, CENTRIX and Broadband.

• Topper of Pan India based performance award system under freshers club category.
• Educated clients on current promotional offerings and products using persuasive selling tactics.
• Generated new sales leads to achieve and exceed monthly sales goals.
• Set and achieved company defined sales goals.
• Recorded accurate and efficient records in customer database.
• Attended monthly sales meetings and quarterly sales trainings.
• Consulted with businesses to supply accurate product and service information.
• Developed and maintained strong working relationships with professionals within assigned territory.