Rajesh Kannan

• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Completed keyword research to target clients based on keyword targeting.
• Utilized search engine optimization and emphasized importance of link building.
• Researched content publications and worked closely with public relations staff to develop outreach campaigns.
• Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
• Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.

• Manage and execute implementation of SEO strategy
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI
• Ensure that all websites and internet properties of the organization have been technically optimized to attract and engage those clients that closely match the agreed profile of the target audience
• Identify the least expensive but most powerful and profitable keywords for our company websites
• Identifies and analyses metrics, keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Work with marketing teams to drive SEO in content creation and content programming
• Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
• To run simultaneously 3 - 5 web sites within the Group under SEO campaigns, by technically leveraging the contents and key words
• Develop social media marketing and branding activities to increase traffic and followers to our Group social media pages and websites.
• Stays informed of current search engine and CSE behaviors, news and strategies as they relate to reporting key developments to the other internal team members
• Create the necessary technical architecture moreover build systems and protocols internally that ensure all content is optimized across all platforms and user experiences
• Consult with web designers to improve the navigation of the company websites to enhance its search engine ranking.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Independently handle the end-to-end on-page and off-page SEO activity of the website/s assigned, including researching on keywords, tracking and creating customized reports.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Analyzed SEO outreach goals and presented findings to marketing director.
• Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
• Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Researched and implemented search engine optimization recommendations in accordance with development methodology.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
• Built, implemented and updated effective SEO strategies.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Created content strategies for digital media.
• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.

• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.
• Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
• Be able to identify new tactics and drive the SEO strategy of the assigned website/s with minimum guidance, while working towards achieving company-level and team-level goals.
• Be able to improve brand visibility by focusing on adopting innovative SEO tactics. The performance measure will be based on Search Engine Results Page (SERP) for branded and non-branded keywords.
• Identify new keywords and create content pages that are of interest.
• Define SEO requirements and recommend site enhancements that maximize ROI and increase rank of natural search result listings.
• Recommend optimizations for site architecture, URL rewrites, and alternate directories
• Top keywords ranking by category
• Research latest trends and stay up to date with the internet marketing industry
• Create and improve internal SEO best practices
• Reporting: rankings reports, keyword reports, link reports, etc
• Competence and willingness to multitask under pressure and tight deadline
• Develop link building strategies including directories, Blogs, Articles, Bookmarking and social Media.
• Researching keywords using Google and other tools.
• Meta-data Optimization.
• Stay updated with current search engine news and trends.
• Monitoring site performance, keyword performance.
• Monitoring Google Analytics

• Coordinated the implementation of the marketing strategy and assessed the results.
• Provided marketing insights by analyzing data aggregated from various web analytic packages such as Google analytics, stat counter to provide a holistic analysis of customer behavior and website experience thus increasing conversion ratios.
• Used Google tools to track daily, weekly and monthly progress and web trends.
• Had been successful in driving more traffic to the clients' websites and getting goal conversions.
• Developed well-researched keyword-lists using specialized SEO tools to build SEO strategies.
• Developed and implemented measurement platforms for all ongoing projects to ensure timely delivery through Google tools - Analytics, trends, search keyword tool, webmasters.
• Created, positioned, and launched innovative products and service offerings.