RAJESHKUMAR R
Event Management
Chennai,Tamilnadu
Summary
CAREER AMBITION : To achieve high growth performance by embedding my experience in the field of marketing and event management.
PROFESSIONAL SYNOPSIS : 12 + years of work experience in event management and marketing for MNC’s, retail and consumer durable industries Results-oriented, high-energy, hands-on professional, with a successful record of accomplishments in event execution. Handled events for clients – Maruti suzuki, Apollo tyres, Renault, Tata motors, Isuzu, Toyota, Samsung, Reliance Trends etc., Well organized and has exhibited self-motivation, creativity, and initiative to achieve both personal and corporate goals.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
2
2
Languages
1
1
Certificate
Work History
Event Manager
Moringo Organics Private Limited
Chennai
02.2021 - 10.2022
- Event strategy/ Branding
- Moringo Organics is a Natural Product Company set out to bring nature’s secrets to develop the products with the spirit of innovation to enhance human health
- A fast-growing Nutraceutical company based in New York, Offices in India & Bangladesh
- A Leader in formulating, manufacturing, and marketing an expanding line of breakthrough Nutritional, Herbal supplements &
- Ayurvedic Medicines which are selling throughout US & India through E-commerce Platform
- Provide health solutions to customers on a global scale
- Job Profile:
- Handled all the ATL /BTL activities of Moringo break through Products
- Successfully organized international Summit in Bangladesh, Dubai & Goa for top achievers /leaders of the organization
- Created and implemented marketing strategies to improve the sales pan
- India
- End-to-end event planning according to managements requirements
- To analyse, prepare, plan, monitor budgets according to the Events requirements.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Improved marketing to attract new customers and promote business.
Assistant Event Manager
White Heights Entertainment Private Limited
Chennai
01.2016 - 02.2021
- Tamil Nadu- 600027
- Execution of event and liaising with venues, location, catering, decor, entertainment, transportation (Surface & Air) and promotional materials
- Organized events / training programs both in domestic and international geographic areas
- Maintain and build a comprehensive database of vendors and suppliers
- Handled indirect as well as direct purchase tasks of the company and delivered on time with negotiations
- Events & Marketing strategy/ Branding
- An Event & Advertising Agency providing integrated strategy for offline and online marketing activities
- Started in 2015 by young entrepreneurs to provide strategic services include creating, producing and executing marketing campaigns and events
- Job Profile:
- Handle all the ATL /BTL activities for leading brands like Maruti Suzuki,
- Isuzu Motors, Renault, Toyota, Reliance Trends, LIC HFL
- Handle Music shows, Anchors, Stage performer, Host, Ceremonies for public and private events
- Co-ordinate with the Advertising, PR, Digital/Web and other event related agencies to collaborate
- Planning and execution of seasonal campaigns
- Handle Photo-shoots, production of corporate films and product specific video to market
- Review and edit existing promotional materials for marketing effectiveness
- Communicating, maintaining and developing client relationships and oversee event execution, performance, and profitability
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Liaise with content writers to ensure brand consistency
- Manage content distribution to online channels and social media platforms to increase web traffic and handle digital marketing campaigns.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Event and Marketing Co-ordinator
Phoenix Market city
Chennai
12.2012 - 03.2015
- Marketing
- The Phoenix Group has been a pioneer in converting mill land into modern, multi-use integrated property
- High Street Phoenix was the first consumption center developed in India
- The complex has been developed on 1.5 million square feet of space and houses retail and entertainment, commercial and residential complexes
- It has today become the model for development of shopping and entertainment hubs across the country
- Job Profile:
- Briefing and working closely with creative / event agency for organizing & executing all the campaigns /events with the available Budgets
- Conceptualize and develop ideas for conducting revenue events (including promotional stalls/activities, shooting a commercial or still photography within the mall
- Solely handling the events in coordination with the operations team
- Vendor Co-ordination on execution of BTL activities, Payment Process & effective Usage of Budgets with PO creations
- Monitoring Budget Utilization for an effective usage and revenue maximization
- Formulate the marketing strategy for revenue maximization through sale of signages to clients conduct of client sponsored events within the mall
- Tracking & Reporting Competitors Activity.
- Worked well in a team setting, providing support and guidance.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Event Manager
Gravity Entertainment Private Limited
Gurgaon
10.2009 - 09.2011
- Gravity Entertainment is an event management and BTL marketing agency from New Delhi, India
- They work with a few of the leading brands/businesses from India on their events and marketing challenges
- Some of their clients include Maruti Suzuki India
- Limited, AkzoNobel India Limited, Apollo Tyres Limited, Tata
- Motors, etc.
- Job Profile:
- To handle pre-sales activities like leads management, regular follow-ups with sales /Brand managers of different business units pan India
- Handling promotional activities & creative offline campaigns for leading automobile clients
- Liaise with clients to find out their exact event requirements
- Produce detailed proposals for events (for example, timelines, venues, suppliers, legal obligations, staffing and budgets)
- Research venues, suppliers and contractors and vendor negotiations.
Reporter
British Broadcasting Corporation, Entertainment Beat
Chennai
06.2008 - 06.2009
- Reporting on movies, actors, celebrities, and sports personalities based on the trend
- Interviewed celebrities such as Actor-Kamal Hassan, Director-Gautam menon, Actor-Surya, Composer -A R Rahman.
Education
Master of Science - Electronic Media
College of Engineering
Chennai 04.2003 - 04.2008
Grade 12th -
Shri Anand Jain Vidyalaya
Chennai 06.2002 - 03.2003
Grade 10th - undefined
Shri Anand Jain Vidyalaya
Skills
Ms-Office [Very proficient in Ms-Word, Ms-Excel, Ms-PowerPoint]undefined
Additional Information
- Media: Anchored programmes in Anna FM(90.4) India’s first campus community radio -2004. Awarded special prize for a short film “ Acharyam Kaelvi” and it was screened in Satyam cinemas – 2006.
Timeline
SEO basics
03-2023
Event Manager
Moringo Organics Private Limited
02.2021 - 10.2022
Assistant Event Manager
White Heights Entertainment Private Limited
01.2016 - 02.2021
Event and Marketing Co-ordinator
Phoenix Market city
12.2012 - 03.2015
Event Manager
Gravity Entertainment Private Limited
10.2009 - 09.2011
Reporter
British Broadcasting Corporation, Entertainment Beat
06.2008 - 06.2009
Master of Science - Electronic Media
College of Engineering
04.2003 - 04.2008
Grade 12th -
Shri Anand Jain Vidyalaya
06.2002 - 03.2003
Grade 10th - undefined
Shri Anand Jain Vidyalaya
Certification
SEO basics
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