RAJESHKUMAR R
Event Management
Chennai,Tamilnadu
Summary
CAREER AMBITION : To achieve high growth performance by embedding my experience in the field of marketing and event management.
PROFESSIONAL SYNOPSIS : 12 + years of work experience in event management and marketing for MNC’s, retail and consumer durable industries Results-oriented, high-energy, hands-on professional, with a successful record of accomplishments in event execution. Handled events for clients – Maruti suzuki, Apollo tyres, Renault, Tata motors, Isuzu, Toyota, Samsung, Reliance Trends etc., Well organized and has exhibited self-motivation, creativity, and initiative to achieve both personal and corporate goals.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
2
2
Languages
1
1
Certificate
Work History
Event Manager
Moringo Organics Private Limited
Chennai
02.2021 - 10.2022
- Event strategy/ Branding
- Moringo Organics is a Natural Product Company set out to bring nature’s secrets to develop the products with the spirit of innovation to enhance human health
- A fast-growing Nutraceutical company based in New York, Offices in India & Bangladesh
- A Leader in formulating, manufacturing, and marketing an expanding line of breakthrough Nutritional, Herbal supplements &
- Ayurvedic Medicines which are selling throughout US & India through E-commerce Platform
- Provide health solutions to customers on a global scale
- Job Profile:
- Handled all the ATL /BTL activities of Moringo break through Products
- Successfully organized international Summit in Bangladesh, Dubai & Goa for top achievers /leaders of the organization
- Created and implemented marketing strategies to improve the sales pan
- India
- End-to-end event planning according to managements requirements
- To analyse, prepare, plan, monitor budgets according to the Events requirements.
- Accomplished multiple tasks within established timeframes.
- Developed and maintained relationships with customers and suppliers through account development.
- Improved marketing to attract new customers and promote business.
Assistant Event Manager
White Heights Entertainment Private Limited
Chennai
01.2016 - 02.2021
- Tamil Nadu- 600027
- Execution of event and liaising with venues, location, catering, decor, entertainment, transportation (Surface & Air) and promotional materials
- Organized events / training programs both in domestic and international geographic areas
- Maintain and build a comprehensive database of vendors and suppliers
- Handled indirect as well as direct purchase tasks of the company and delivered on time with negotiations
- Events & Marketing strategy/ Branding
- An Event & Advertising Agency providing integrated strategy for offline and online marketing activities
- Started in 2015 by young entrepreneurs to provide strategic services include creating, producing and executing marketing campaigns and events
- Job Profile:
- Handle all the ATL /BTL activities for leading brands like Maruti Suzuki,
- Isuzu Motors, Renault, Toyota, Reliance Trends, LIC HFL
- Handle Music shows, Anchors, Stage performer, Host, Ceremonies for public and private events
- Co-ordinate with the Advertising, PR, Digital/Web and other event related agencies to collaborate
- Planning and execution of seasonal campaigns
- Handle Photo-shoots, production of corporate films and product specific video to market
- Review and edit existing promotional materials for marketing effectiveness
- Communicating, maintaining and developing client relationships and oversee event execution, performance, and profitability
- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Liaise with content writers to ensure brand consistency
- Manage content distribution to online channels and social media platforms to increase web traffic and handle digital marketing campaigns.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
Event and Marketing Co-ordinator
Phoenix Market city
Chennai
12.2012 - 03.2015
- Marketing
- The Phoenix Group has been a pioneer in converting mill land into modern, multi-use integrated property
- High Street Phoenix was the first consumption center developed in India
- The complex has been developed on 1.5 million square feet of space and houses retail and entertainment, commercial and residential complexes
- It has today become the model for development of shopping and entertainment hubs across the country
- Job Profile:
- Briefing and working closely with creative / event agency for organizing & executing all the campaigns /events with the available Budgets
- Conceptualize and develop ideas for conducting revenue events (including promotional stalls/activities, shooting a commercial or still photography within the mall
- Solely handling the events in coordination with the operations team
- Vendor Co-ordination on execution of BTL activities, Payment Process & effective Usage of Budgets with PO creations
- Monitoring Budget Utilization for an effective usage and revenue maximization
- Formulate the marketing strategy for revenue maximization through sale of signages to clients conduct of client sponsored events within the mall
- Tracking & Reporting Competitors Activity.
- Worked well in a team setting, providing support and guidance.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Event Manager
Gravity Entertainment Private Limited
Gurgaon
10.2009 - 09.2011
- Gravity Entertainment is an event management and BTL marketing agency from New Delhi, India
- They work with a few of the leading brands/businesses from India on their events and marketing challenges
- Some of their clients include Maruti Suzuki India
- Limited, AkzoNobel India Limited, Apollo Tyres Limited, Tata
- Motors, etc.
- Job Profile:
- To handle pre-sales activities like leads management, regular follow-ups with sales /Brand managers of different business units pan India
- Handling promotional activities & creative offline campaigns for leading automobile clients
- Liaise with clients to find out their exact event requirements
- Produce detailed proposals for events (for example, timelines, venues, suppliers, legal obligations, staffing and budgets)
- Research venues, suppliers and contractors and vendor negotiations.
Reporter
British Broadcasting Corporation, Entertainment Beat
Chennai
06.2008 - 06.2009
- Reporting on movies, actors, celebrities, and sports personalities based on the trend
- Interviewed celebrities such as Actor-Kamal Hassan, Director-Gautam menon, Actor-Surya, Composer -A R Rahman.
Education
Master of Science - Electronic Media
College of Engineering
Chennai 04.2003 - 04.2008
Grade 12th -
Shri Anand Jain Vidyalaya
Chennai 06.2002 - 03.2003
Grade 10th - undefined
Shri Anand Jain Vidyalaya
Skills
Ms-Office [Very proficient in Ms-Word, Ms-Excel, Ms-PowerPoint]Adobe Photoshop, premier & Avid edit software basicKeen learner and always ready to learn new thingsEager to take responsibilities and challengesAn effective communicator with good interpersonal and relationship building skillsAbility in handling multiple priorities with genuine interest in personal and professionalDevelopment
Additional Information
- Media: Anchored programmes in Anna FM(90.4) India’s first campus community radio -2004. Awarded special prize for a short film “ Acharyam Kaelvi” and it was screened in Satyam cinemas – 2006.
Timeline
SEO basics
03-2023
Event Manager
Moringo Organics Private Limited
02.2021 - 10.2022
Assistant Event Manager
White Heights Entertainment Private Limited
01.2016 - 02.2021
Event and Marketing Co-ordinator
Phoenix Market city
12.2012 - 03.2015
Event Manager
Gravity Entertainment Private Limited
10.2009 - 09.2011
Reporter
British Broadcasting Corporation, Entertainment Beat
06.2008 - 06.2009
Master of Science - Electronic Media
College of Engineering
04.2003 - 04.2008
Grade 12th -
Shri Anand Jain Vidyalaya
06.2002 - 03.2003
Grade 10th - undefined
Shri Anand Jain Vidyalaya
Certification
SEO basics