Rajeshree Naik

• Successfully manage multiple projects simultaneously by prioritizing tasks based on urgency and resource availability with strategic business goals.
• Lead cross-functional teams to successful project completions, improving team cohesion, productivity and delivery timelines through effective leadership.
• Oversaw project management responsibilities for Exponents’ subsidiary operations, working closely with leadership to align execution with business objectives.
• Partnered with the CEO to identify and implement operational improvements, resulting in streamlined workflows and increased team efficiency.

Digital Asset Management (DAM) Implementation

• Spearheaded the end-to-end implementation of a Digital Asset Management (DAM) solution (4ALLPortal), enhancing asset organization and retrieval across the organization.
• Managed the full project lifecycle—from initial approval, vendor selection and infrastructure setup to system configuration, execution and post-deployment optimization.
• Acted as the single point of contact between stakeholders, including internal teams (Design & IT) and external vendors to ensure seamless communication and delivery.
• Defined and implemented metadata schemas, taxonomy, and folder structures, improving asset discoverability and reducing duplication.
• Managed the migration of legacy digital assets, ensuring accurate tagging and adherence to digital rights management (DRM) and security protocols.
• Customized the DAM system to meet company-specific needs and integrated it with CRM and ERP systems via API, creating a centralized and efficient workflow.
• Designed user roles, access controls and training materials enabling teams to adopt the system quickly and independently.
• Trained leads and team members across departments, ensuring high user engagement and adoption post-implementation.
• Regularly monitored system performance, gathered feedback and implemented optimizations to maximize ROI.

Website Strategy & UI Planning

• Led the strategic planning and UI concept design for the revamp of the official US website of Exponents, with the goal of improving user engagement and boosting lead generation.
• Collaborated with cross-functional teams including marketing, sales and web development to define core objectives, target audience and user journey optimization.
• Created comprehensive wireframes and layout strategies focused on enhancing UX and driving conversions.
• Monitored performance post-launch, analyzing metrics such as bounce rate, session duration and lead conversions to inform ongoing updates.

Additional Key Responsibilities

• Coordinated with cross-functional teams to proactively identify and resolve project risks and blockers.
• Prepared and managed detailed project plans, timelines and deliverables across various initiatives.
• Created and maintained high-quality documentation including control evaluation records, test summary sheets and system notes.
• Communicated effectively across all levels of management to address concerns and adapt work practices to meet audit and compliance standards.

• Managed and oversaw digital marketing campaigns across global B2B PayPal markets including the US, EU, France, Italy, and Germany.
• Led the creation of touchpoints and marketing banners on both the PayPal app and website, enhancing user engagement and product visibility.
• Directed a team of 5 members and supported seamless onboarding and knowledge transfer for new recruits, ensuring consistent team performance.
• Instrumental in setting up and configuring Personalization Studio on PayPal’s ERP platform to support dynamic customer experiences.
• Built and optimized email marketing campaigns using Salesforce Marketing Cloud (SFMC), including audience segmentation, content setup and testing.

Agile Delivery & Cross-functional Coordination

• Executed projects using Agile methodology, contributing to sprint planning, task prioritization and velocity tracking.
• Worked closely with the Scrum Master to plan sprints for upcoming campaigns, aligning delivery timelines with marketing strategy.
• Coordinated with Product Development Engineers (PDEs), marketers and Scrum teams during sprint calls to discuss progress, blockers, and idea sharing.
• Acted as the primary liaison between the Operations Manager and internal campaign team, providing real-time updates on campaign statuses in daily stand-ups.
• Supervised a cross-functional web development team, ensuring alignment between creative, technical, and business goals.

Operational Excellence & Documentation

• Identified root causes of operational bottlenecks and implemented practical solutions to optimize workflows.
• Maintained updated documentation on Confluence, including changes and process guides to reflect ongoing team improvements.
• Ensured all process documents were current, aligned with internal updates and easily accessible for the team.
• Provided valuable consultation and mentorship to teammates, assisting with troubleshooting and campaign delivery.

Team Leadership & Project Coordination

• Managed and mentored a team of 15, consistently delivering high-quality results across multiple concurrent projects.
• Acted as a backup to the primary project manager, taking full ownership of task allocations, timelines and team coordination during their absence.
• Built and nurtured collaborative relationships across departments, helping teams align with project KPIs and client expectations.
• Participated in cross-functional team initiatives to drive client satisfaction and improve service delivery.

eCommerce Management & Data Handling

• Successfully uploaded and published multiple product listings on Thomasnet.com, using structured data provided by international sellers to ensure accuracy and completeness.
• Enhanced eCommerce website visibility and credibility by optimizing product descriptions and metadata for better reach and user trust.
• Improved LYB (List Your Business) supplier classification system hosted on Amazon Workspaces (AWS), increasing categorization accuracy and supplier discoverability.
• Supervised a team of 5 LYB editors and oversaw review of TSS (Ticket Support System) tickets submitted via HubSpot by external vendors.
• Led daily Scrum meetings to delegate tasks, review backlog items, and align teams with project goals.

Technical Documentation & ERP Usage

• Elevated the quality of technical manuals for GROTE Company International, UK, overseeing a team of 5 manual creators.
• Utilized ERP tools to extract and compile data related to mechanical and electrical drawings, BOMs (Bill of Materials), and other critical specifications.
• Reviewed and developed new machine manuals using company templates, 2D/3D drawings and equipment details, ensuring accurate ETA communication to clients.
• Collaborated closely with project stakeholders to maintain version control, accuracy, and technical consistency of all deliverables.

Stakeholder & KPI Management

• Acquired strong external stakeholder management skills by effectively communicating across various levels and geographies.
• Successfully led and motivated project teams to meet and exceed defined KPIs, timelines and quality benchmarks.