Rajeshwar Bachu

Client Name: Brenntag, Feb 2026 – Present.

Project Name – Brenntag Connect,

Role – Salesforce B2B Commerce Architect.

Brenntag Connect is Brenntag Group’s digital customer platform designed to provide seamless, self-service access to essential products and services online. It serves as a one-stop digital gateway that enables customers to interact with Brenntag’s extensive product portfolio and business data anytime, anywhere, improving efficiency and transparency across the ordering lifecycle.

As part of Brenntag’s broader digital transformation strategy, Brenntag Connect supports customers with a user-centric e-commerce experience. It equips registered users with tools to place and track orders, view product information and documentation, manage invoices, and access historic purchasing data, all within a secure 24/7 online environment.

Responsibilities :

• Architected and delivered end-to-end Salesforce B2B Commerce Cloud solutions (LWR & Headless) aligned with enterprise architecture and global digital commerce strategy.
• Designed API-first, headless commerce architectures leveraging Commerce APIs, REST APIs, and Composite APIs, enabling scalable, high-performance, and decoupled storefront experiences.
• Led architecture for composable commerce ecosystems, integrating Salesforce with external systems (ERP, PIM, OMS) through reusable and scalable integration patterns.
• Defined and governed global architecture standards, ensuring consistency, reusability, and scalability across multi-country implementations.
• Conducted technical design reviews and established best practices around modular architecture, performance optimization, and secure API design.
• Collaborated with business stakeholders, product owners, and UX teams to translate complex requirements into scalable, future-ready technical solutions.
• Provided architectural oversight for LWR storefronts, ensuring optimal performance, SEO readiness, and seamless user experience.
• Implemented multi-region and localization strategies, supporting country-specific configurations while maintaining a unified global platform.
• Ensured compliance with Salesforce best practices, including large data volume handling, security models, and governor limits.
• Mentored engineering teams and drove adoption of modern engineering practices, including CI/CD (Copado), code versioning, and API-led design principles.

Client Name - Carlsberg. July 2024 – Jan 2026.

Project Name – 1901 Program.

Role – Salesforce B2B Commerce Architect.

Carlsberg wants to grow its business and reduce costs by digitising and harmonising its eB2B capabilities into a single platform. The 1901 program will serve the different needs (on-/off-trade, direct, and indirect markets); optimise, digitise, and unify manual business processes; and unlock new value for customers across the entire route-to-market (RTM).

Responsibilities :

• Architected end-to-end Salesforce B2B Commerce (LWR & Headless) solutions aligned to business and enterprise architecture.
• Designed scalable headless commerce architectures using Commerce APIs, REST APIs, and Composite APIs.
• Led technical design for complex checkout, pricing, catalog, and promotions flows across multi-market deployments.
• Established integration patterns using MuleSoft, REST, event-driven architecture, and Salesforce native capabilities.
• Defined product data, catalogue structures, entitlement rules, and account-based visibility models.
• Drove environment strategy, CI/CD pipelines, source-driven development, and release governance.
• Ensured adherence to Salesforce best practices, LDV considerations, performance tuning, and security standards.
• Guided developers through technical design reviews, solution patterns, and coding standards.
• Collaborated with business and UX teams to translate requirements into scalable technical designs.
• Provided architectural oversight for headless storefronts, composable commerce, and API-first implementations.
• Led cross-cloud architecture spanning Sales, Service, Experience Cloud, Loyalty, and B2B Commerce.
• Delivered multi-country, multi-catalog, and multi-language B2B commerce implementations at enterprise scale.

Project Name - McAfee.

Role – Senior Salesforce Development Lead.

To develop 'McAfee', a comprehensive commerce site to assist U.S. Customers managing antivirus. The application is used for customers to purchase various antivirus software for the PC.

Responsibilities:

• Architected scalable headless B2B commerce solutions using Salesforce Commerce APIs, Experience Cloud, and external storefront frameworks.
• Designed end-to-end Order Management System (OMS) architecture, including order capture, orchestration, fulfilment, returns, and payment lifecycle flows.
• Led solution design for cart, checkout, pricing, promotions, and entitlement rules, integrated with enterprise OMS and ERP platforms.
• Implemented real-time inventory management, availability checks, and distributed order routing, aligned with global supply chain models.
• · Defined API-driven integrations across B2B Commerce, SOM, Mulesoft, and downstream systems to ensure seamless order lifecycle events.
• · Established governance, design patterns, data models, and performance best practices for large-scale multi-market commerce implementations.
• · Provided technical leadership across cross-functional teams, guiding development, code quality, CI/CD, release management, and production readiness.
• · Owned solution blueprinting, sequence diagrams, integration contracts, and system landscapes, ensuring alignment with business and architectural standards.
• · Optimized catalog, pricing, product configuration, and multi-account hierarchies for complex B2B buying journeys.
• · Ensured security, role hierarchy, and entitlement compliance for buyer groups, sellers, distributors, and marketplace participants.
• · Drove platform scalability, headless storefront performance, and multi-region commerce reliability.
• Led incident resolution, root cause analysis, and continuous improvement across the commerce and OMS ecosystem.

Client Name - Ecolab, Mar 2019 – Mar 2024.

Project Name - Connect.

Role – Salesforce Technical Lead.

ECOLAB is a B2B company that offers various products and services to other companies. The project was to build lightning and e-commerce platforms for their business clients. This offers them the platform to host the company's offers, products, and other services. They have used two communities: one for lighting to show their company services, offers, and so on; the second community is for e-commerce to order products.

Responsibilities:

• Gathered requirements, designed technical architecture, and implemented solutions for Salesforce platform.
• Utilized Agile (Scrum-based) methodology and CI/CD processes with Azure DevOps.
• Developed Lightning components, controller classes, test classes, and customizations.
• Created Batch Apex, Queueable Apex, triggers, VF pages, and scheduled classes.
• Migrated code from Sandbox to Production by developing comprehensive Test Classes for Apex.
• Executed REST API integration between Salesforce and Azure to enhance connectivity.
• Established B2B Experience Cloud site with advanced features such as coupon codes and account-based functionalities.
• Completed version upgrade of Cloud Craze from 4.10 to 4.13 within three months while addressing obstacles during daily stand-ups.

Client Name - Unilever, June 2014 – March 2019.

Project Name - Unilever SAFE Application.

Role – Salesforce Developer.

The objective of this project is to build a risk assessment tool, an anti-counterfeiting solution, and a document library. The risk assessment tool will identify those products that are at the greatest risk, competitors, and apply cost-appropriate security solutions from the solution library to protect products through integration into packaging. The solution library will contain records of the anti-counterfeiting solutions that have been recommended, are under review, and have been rejected by the Brand Protection and Packaging Working Group of Unilever.

Responsibilities:

• Resolved issues through systematic fixes and enhancements.
• Developed multiple enhancement releases involving coding, unit testing, and support for integration and UAT testing.
• Deployed changes between environments using Change Set tools.
• Generated dashboards utilizing Wave Analytics, including Apex classes, triggers, test classes, batch classes, and scheduler classes.
• Configured workflows and settings while debugging Apex classes.
• Managed custom objects, settings, labels, public groups, and queues within Wave Analytics.
• Constructed Aura components to enhance user interface functionality.
• Created Aura template site to improve application accessibility.