RAJIB DEB

• PUMA is world’s leading Sports Lifestyle Brands engaged in designing, developing, selling and Marketing footwear, apparel and accessories. Puma distributes its products in more than 120 countries with more than 10,000 people worldwide, and its headquarter is in Herzogenaurach, Germany
• Budgeting and Forecasting Sales
• West India ( Mumbai, ROM, Goa, MP, Orissa & Gujarat)
• Implementation and expansion of Distribution business network & CFA operation
• Developing and Managing Retail franchisees, key accounts, Distributors, BD and rent negotiations
• Development of master franchisee and Making Puma business viable and profitable
• Ensure partners investment and interest in the Puma Business
• Exploring new business opportunities for Multiple business Modules of Retail and Distribution
• Closely monitor and ensure timely collections from all channel partners and manage all financial issues between partner & company
• Implement the marketing strategies at regional level, also ensuring brand equity and desirability
• Ensure consistency in PUMA retail standards, especially in Visual Merchandising, Merchandise management, service excellence , marketing & operations in all stores in the region
• Work with Corporate Retail team in order to ensure timely execution of any retail initiatives, new launches and providing feedback on the same
• Contribute to timely opening of new stores by site supervision, local co-ordination and local assistance to retail project team
• Better penetration of brand in assigned region
• Commercial negotiations, Maximize GP and optimizing ROI.
• Exceeded targets by building, directing and motivating high-performing sales team.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.

• Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
• Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
• Partnered with all functional teams to align project goals with business strategy and define project milestones.
• Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies. Negotiated, prepared and signed contracts with clients.
• Defined and integrated roles, responsibilities and processes for business team and data management organization.
• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Grew profits by 32% by developing 29 new DORS
• Developing new EBO’s ( DORS - Distributor Operated Retail Shop) and SIS with big MBO’s
• Organizing state wise Seasonal Booking ( Spring Summer and Autumn Winter )
• Retail Audit on regular intervals, training Program, retail Operations and Selling Skill for all Franchisees shops
• Generating franchise enquiries using various means, Franchisee Short listing, Selection and appointment, Identifying good Location and getting approval, Store opening formalities, etc
• Presetting prospective business models, franchise MOU and joint venture formats
• Monitoring, mentoring & motivating the sales team (in house & distributors) for effective functioning & accomplishment of goals., in the organized bakery and dairy products market in India Appointing distributors and setting up of infrastructure

• A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd ranks amongst India's largest and most respected apparel companies
• Which bring the customers the best of fabric and style through some of the country’s most prestigious brands – Raymond, Park Avenue, Parx, Color Plus, Manzoni, Notting Hill and Zapp
• The Raymond Group also has an expansive retail presence established through the exclusive chain of ‘ The Raymond Shop ’ and stand-alone brand stores for all the brand stores
• Analyzing & reviewing the market potential /response / requirements / trends and competition activities and communicating the same to the higher management for accomplishment of the business goals
• Appointment, management of dealer’s network, sales budgets, targets and achievements
• Periodic monitoring of the performance of Co
• Owned shops, franchisee (The Raymond Shop) and MBO sales, remittances, base stocks, reporting and other administrative procedures
• Conducting market-mapping surveys from time to time to identify the potential of setting up the Dealer network in untapped and upcoming markets
• Reviewing & analyzing the merchandise movement and performance to achieve a healthy sell thru across categories and to control dead and slow moving merchandise situations
• Manage and participate in the various in-store brand building and sales promotion activities for better brand visibility

• The Company encounters marketing challenges through Retail and Distribution Management
• The Primus has the exclusive franchisee rights of Levi’s Accessories and MTV Clothing in India
• The company is engaged franchisee rights to sell products of Levi’s, Dockers, Adidas, Nike, Tommy Hilfiger, Benetton and Indigo Nation and Scullers through primus retail stores
• Managing and implementing strategic sales plan for all across the region
• ( Mumbai & ROM, Gujrat, M.P & Chattisgarh )
• Handling Distribution network, CFA operations, LFS- Shopper Stop, Globus, Pirmyds, EBO’s and MBO’s
• Bridging the gap between universe, coverage and placement
• Maximizing the depth in existing outlets
• Appointed best distributors to establish effective distribution network across the region
• Indenting and suggesting new product range
• Ensuring product development process
• Handling key accounts and adding new accounts and exploring new areas for business
• Organizing Line presentations for Distributors, EBO’s and MBO’s & Franchises
• Team Building
• Motivating to accomplishing organization objectives
• Appointed excellent sales team for the region
• Training and restructure teams profile.

• Exceeded targets by building, directing and motivating high-performing sales team.
• Increased division profits with strategic territory expansion and acquisition of
• Strategic sales and marketing management.

- Achieving primary and secondary sales.

- Organizing road shows, In-shop and door-to-door promotions.

- Sales promotions and participated in major Trade Fairs.

Distribution channel and network.

- Appointing distributors and setting up of infrastructure.

- Laying the distribution Channel by rout planning and strong team.

Designing Schemes and incentives.

- Primary schemes, secondary schemes and consumer promotions.

- Planning incentives for ISR, DSR and shop boy.

c Inventory Management - Forecasting and stock planning.

c Man Management

- Managed team of sales person to accomplish group targets.

- Handling a team of three ISR's and six DSR's.

- Motivated sales person to ensure higher productivity.

Successfully launched new products in the market.

Organized many road shows and in-shop from time to time.

Developed new channels of distributions.

Actively participated in most of the trade exhibitions organized.

Achieved highest sales volume from the territory of Mumbai region.

Effective merchandising and ensuring high percentage of placement and visibility of the all product range. [Number] new customers.