Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
RAJIB KISHORE NANDA

RAJIB KISHORE NANDA

Cuttack

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

10
10
years of professional experience
1
1
Certification

Work History

TRADE MARKETING

ALLIED BLENDERS AND DISTILLERS
10.2022 - Current
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities
  • Measured marketing program effectiveness via regular monitoring of KPIs
  • Devised product pricing strategies and trade marketing investments to support growth
  • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results
  • Identified appropriate marketing channels and target customers for campaigns
  • Created customized marketing materials to increase product awareness
  • Researched and evaluated potential new markets and products
  • Vendor Management
  • Created trade marketing strategies to communicate strategies to 15 member team

MARKETING MANAGER

ODISHA AND JHARKHAND
05.2018 - 09.2022
  • Main Spoke as Operation Support to Achieve allocated AOP in region
  • Leading ATL & BTL activities across region – OD, WB, NE, JH and BH
  • Performing competitor analysis based on market trends and
  • Coordinating with Brand managers & Cluster managers to develop marketing strategies for various focus stores
  • Define activities to retain existing customers & increase repeat purchases there by increasing no of loyal customers & retention % conversion
  • Creating a sustenance Plan for the New Launches & Non- performing Store
  • Working on Development of Non – performing store in collaboration with Business team
  • Vendor Management .Responsible for Business Development / KRA of Store and
  • Executives / Store EBITA.

SR, TERRITORY SALES MANAGER

PRACTO TECHNOLOGIES
08.2017 - 05.2018
  • Carefully analyzed data to determine most effective sales strategies
  • Forecasted sales and established processes to achieve sales objectives and related metrics
  • Developed sales strategy based on research of consumer buying trends and market conditions
  • Evaluated costs against expected market price points and set structures to achieve profit targets

SR. EXECUTIVE MARKETING – CORPORATE SALES

NIIT LTD
05.2015 - 08.2017
  • Conceive and develop efficient and intuitive marketing strategies
  • Organize and oversee advertising/communication campaigns (social media, etc.),exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication
  • Write copy for diverse marketing distributions (brochures, press releases, web site material etc.)
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

FIELD SALES ASSOCIATE

RELIANCE WEB STORE LTD
04.2013 - 04.2015
  • Conduct market research to identify selling possibilities and evaluate customer needs
  • Actively seek out new sales opportunities through cold calling, networking and social media
  • Set up meetings with potential clients and listen to their wishes and concerns
  • Prepare and deliver appropriate presentations on products and services
  • Create frequent reviews and reports with sales and financial data
  • Ensure availability of stock for sales and demonstrations
  • Participate on behalf of company in exhibitions or conferences
  • Negotiate/close deals and handle complaints or objections

Education

MBA - Marketing

AJAY BINAY INSTITUTE OF TECHNOLOGY
Cuttack
04.2014

BCA -

UTKAL UNIVERSITY
Bhubaneswar
05.2012

DIPLOMA ENGG - SCTE&VT

DRIEAMS
Cuttack
04.2008

MATRICULATION - PCM

DAV PUBLIC SCHOOL
Cuttack
04.2004

Skills

  • Trade Marketing
  • BTL Marketing
  • Vendor Management
  • Agency Management
  • Retail execution
  • Merchandising
  • Flexibility
  • Budget Management
  • Branding and Visibility
  • NPD
  • Inventory Management
  • Planogram Development
  • Promotional Planning
  • Brand Development
  • Launch New Products
  • Market Share Growth
  • Outreach Programs
  • Outreach Initiatives
  • Budgeting and Allocation
  • Customer Engagement
  • Profit and Loss Analysis
  • Customer Relationship Management

Certification

  • Everyday Fundamental of Leadership Couresa, USA - 2021
  • Digital Marketing Associate & Fundamental SCRUM Study, USA - 2015

Languages

English
Advanced (C1)
Hindi
Intermediate (B1)

Timeline

TRADE MARKETING

ALLIED BLENDERS AND DISTILLERS
10.2022 - Current

MARKETING MANAGER

ODISHA AND JHARKHAND
05.2018 - 09.2022

SR, TERRITORY SALES MANAGER

PRACTO TECHNOLOGIES
08.2017 - 05.2018

SR. EXECUTIVE MARKETING – CORPORATE SALES

NIIT LTD
05.2015 - 08.2017

FIELD SALES ASSOCIATE

RELIANCE WEB STORE LTD
04.2013 - 04.2015

MBA - Marketing

AJAY BINAY INSTITUTE OF TECHNOLOGY

BCA -

UTKAL UNIVERSITY

DIPLOMA ENGG - SCTE&VT

DRIEAMS

MATRICULATION - PCM

DAV PUBLIC SCHOOL

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