RAJIT MALHAN
NEW DELHI
Summary
A results-oriented communications and influencer marketing professional with 5+ years of experience across Public Relations, Strategic Communications, and Influencer Marketing. Proven track record of driving brand visibility, share of voice, and senior leadership thought leadership for both startups and established brands across top-tier media and social platforms. Recognized for strategic thinking, cross-functional leadership, and the ability to scale impactful narratives through data-backed campaigns. A proactive self-starter with a strong learning mindset, seeking to take on leadership responsibilities and deliver measurable growth within the Influencer Marketing and Social Media landscape.
Overview
11
11
years of professional experience
Work History
North Revenue Lead
RPSG (Rajiv Sanjiv Goenka Group)
09.2025 - Current
- Serving as North Sales Lead for the Media & Entertainment division at RPSG (Rajiv Sanjiv Goenka Group), driving strategic revenue growth across the region.
- Owning regional revenue targets and partnerships for the digital media portfolio, including Hypp, iDiva, MensXP, and other owned platforms.
- Spearheading high-value brand collaborations and integrated media solutions, contributing to ₹2Cr+ per quarter for the North market.
- Successfully onboarded and scaled partnerships with leading brands such as Nat Habit, Dabur, vivo, Pepsi, Uniqlo, Realme, Oppo, and Swiggy.
North Sales Lead
Collective Artists Network
New Delhi
08.2024 - 08.2025
- Led sales initiatives for the North market, partnering with brands to design and deliver customized influencer marketing and content-led solutions.
- Drove revenue by selling proprietary content IPs and exclusive talent access (300+ creators) for high-impact influencer campaigns.
- Successfully onboarded and serviced marquee clients including Reckitt, Haleon (Iodex, ENO, Centrum), Dabur, NPCI, Mankind, vivo, and Unicharm. Generating revenue over 2cr per quarter.
Business Development Lead
One Digital Entertainment
Gurgaon
06.2023 - 07.2024
- Led brand acquisition and revenue growth by onboarding marquee clients and closing influencer marketing campaigns and IP-led brand sponsorships.
- Spearheaded influencer marketing campaigns for leading brands including KFC, JBL, Fire-Boltt, Adidas, Coca-Cola, and Rebel Foods.
- Executed a high-impact, real-time influencer marketing campaign during the ICC World Cup for Thumbs Up, delivering 10–15 live content pieces daily across Instagram & YouTube.
Senior Executive-Client Servicing
One Impression
Gurgaon
07.2022 - 04.2023
- Managed day-to-day influencer marketing campaigns, including client servicing, influencer brief creation, coordination, and end-to-end campaign execution.
- Led and executed large-scale influencer programs for a key client, Galderma (formerly Nestlé Skin Health Pvt. Ltd.). Managing 100–150 creators monthly, ensuring quality, timelines, and brand alignment.
- Oversaw campaign budgets of ₹3–4 Cr per quarter, driving efficient execution and strong performance across platforms.
Senior Account Executive
80 dB Communications
Gurgaon
04.2019 - 07.2022
- Promoted to Senior Account Executive in recognition of strong performance, media relations & client management capabilities.
- Created strategic media and influencer briefs, and partnered with senior leadership to ideate and pitch new business opportunities.
- Managed and mentored a team of Account Executives, ensuring quality execution and timely delivery.
- Drove media relations and influencer marketing campaigns for brands such as Acko, FabIndia, and emerging health-tech startups.
Account Executive
80 dB Communications
Gurgaon
01.2019 - 01.2020
- Supported end-to-end account operations, managing backend execution including media outreach, coordination, and campaign logistics.
- Prepared weekly and monthly performance reports for global stakeholders, ensuring accurate tracking and insights.
- Assisted in securing media opportunities and maintaining consistent client communication.
Corporate Communication-Intern
ArcelorMittal
London
08.2018 - 12.2018
- Worked with the Europe Corporate Communications team following completion of a Master’s degree from the University of Leeds.
- Curated content for external media communications and internal stakeholder updates across European markets.
- Developed and circulated weekly communication and performance reports for internal and external stakeholders.
PR-Intern
Perfect Relations
Gurgaon
06.2017 - 07.2017
- During my stint with Perfect Relations, I worked on the launch of IKEA in India, got media opportunities for SBI and Microsoft.
Corporate Communications-Intern
Micro Finance Institutions Network
Gurgaon
04.2017 - 05.2017
- Helped the senior leadership in shortlisting panelists for the event.
- Handled a team of 20 people for managing the Mfin event in Taj Hotel, Chanakyapuri in Delhi.
Intern
Edelman Pvt. Ltd.
Gurgaon
07.2015 - 12.2015
- Worked as an Intern in Edelman India Private under cream events and Zeno group.
Education
MA - Public Relations and Strategic Communication
Leeds University
United Kingdom01.2018
Bachelor’s - Journalism and Mass Communication
Manav Rachna University
01.2016
Skills
- Microsoft Office
- Influencer marketing
- Campaign management
- Content strategy
- Media relations
- Revenue generation
- Excel
- Word
- Photoshop
- Final Cut Pro
- QuarkXPress
Languages
- Hindi, Fluent
- English, Fluent
Extracurricular Activities
Runner’s up in football tournament organized by Symbiosis University, Noida. Won a bronze medal in a football tournament organized by Adidas in Delhi. Participated in the National Documentary Film Festival organized by the Faculty of Media Studies in Manav Rachna International University. Played for West Ham Academy in 2010.
Personal Information
Date of Birth: 08/03/95
Timeline
North Revenue Lead
RPSG (Rajiv Sanjiv Goenka Group)
09.2025 - Current
North Sales Lead
Collective Artists Network
08.2024 - 08.2025
Business Development Lead
One Digital Entertainment
06.2023 - 07.2024
Senior Executive-Client Servicing
One Impression
07.2022 - 04.2023
Senior Account Executive
80 dB Communications
04.2019 - 07.2022
Account Executive
80 dB Communications
01.2019 - 01.2020
Corporate Communication-Intern
ArcelorMittal
08.2018 - 12.2018
PR-Intern
Perfect Relations
06.2017 - 07.2017
Corporate Communications-Intern
Micro Finance Institutions Network
04.2017 - 05.2017
Intern
Edelman Pvt. Ltd.
07.2015 - 12.2015
MA - Public Relations and Strategic Communication
Leeds University
Bachelor’s - Journalism and Mass Communication
Manav Rachna University