RAJIV CHANDRAMOHAN
Digital Marketing - Social Media Head
Mumbai
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
1
1
Certification
5
5
Languages
Work History
Delivery Manager - Digital Marketing
InnoServ Digital
Pune
2020.01 - 2021.11
- Agency deliverables.
- Managing end to end client requirements and executing Social Media strategies.
- Managing team of Account Managers, who handle various accounts across organization.
- Day to day delivery assessment of Social Media activities across all brands under account managers.
- Conceptualizing and visualizing creative ideas along with team and delivering on time deliverables to our clients.
- Ideating and executing campaigns to generate brand awareness and sales.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitoring success of Social Media Campaigns through media analytics, KPI's and dashboards.
- Assisting company's business development team in developing proposals within digital marketing segment.
- Evaluating effectiveness of marketing programs, provided market analysis and insights to clients periodically.
- Campaigns to achieve brand awareness across select region as well as pan India.
Account Manager - Brands
Everymedia Technologies
Mumbai
2019.07 - 2020.11
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Identified key entry points to enhance market penetration and maximize returns.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Educated clients on new products or services to increase customer engagement with brand.
- Developed and implemented strategies to increase client retention.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
- Facilitated client satisfaction and renewed customer relations to drive growth.
Social Media Manager
Logicloop Digital
Mumbai
2018.08 - 2019.07
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Taught in-house employees strategies for successful internal and external communications.
Digital Marketing Account Manager
Rever Digital
Mumbai
2017.03 - 2018.08
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Communications Administrator
KIC UnivAssist
Mumbai
2015.11 - 2016.09
Sr. Process Associate
Tata Consultancy Services
Mumbai
2014.07 - 2015.07
Trainee - Executive (HR/ Admin)
Neela Systems Ltd
Mumbai
2013.08 - 2014.02
Customer Service Executive
Hutchison Global Services
Mumbai
2012.01 - 2013.07
Assistant Manager - Marketing
Miraclean Tools Pvt. Ltd
Mumbai
2010.03 - 2012.01
Customer Service Associate
Firstsource Solutions Ltd
Mumbai
2007.06 - 2008.03
Education
MBA - Human Resources Management
University of Wales - (TASMAC Pune)
Pune 2008.06 - 2010.03
Bachelor of Commerce
BES College of Commerce, University of Mumbai
Mumbai 2004.06 - 2007.04
HSC 12th
L.S. College of Commerce, Maharashtra State Board
Mumbai 2002.06 - 2004.03
SSC 10th -
St. Peters English High School, Maharashtra State Board
Mumbai 1988.06 - 2000.04
Skills
Google AdWords & Google Analytics Pay Per Click Ads Online Reputation Management
Excellent interpersonal, communication and organizational skills with proven abilities in team management and planning
A Certified Digital Marketing Professional looking forward to undertake a new challenge as a Digital Marketing ExpertThorough knowledge of fundamentals in Digital Marketing such as SEM, SEO, Social Media Marketing, Keyword Research and Analysis, Email Marketing and Content DevelopmentSocial Media Marketing and client management expert at Rever Digital, Logicloop, Everymedia & InnoServ Digital
Strong communication, people management and problem-solving skillsMonitoring individual campaigns and driving results through innovative meansCertification
Certified Digital Marketer from MCTA, Vashi - Navi Mumbai
Interests
Listening to Music, Playing Sports & Indoor Games.
Timeline
Delivery Manager - Digital Marketing
InnoServ Digital
2020.01 - 2021.11
Account Manager - Brands
Everymedia Technologies
2019.07 - 2020.11
Social Media Manager
Logicloop Digital
2018.08 - 2019.07
Digital Marketing Account Manager
Rever Digital
2017.03 - 2018.08
Certified Digital Marketer from MCTA, Vashi - Navi Mumbai
2017-02
Communications Administrator
KIC UnivAssist
2015.11 - 2016.09
Sr. Process Associate
Tata Consultancy Services
2014.07 - 2015.07
Trainee - Executive (HR/ Admin)
Neela Systems Ltd
2013.08 - 2014.02
Customer Service Executive
Hutchison Global Services
2012.01 - 2013.07
Assistant Manager - Marketing
Miraclean Tools Pvt. Ltd
2010.03 - 2012.01
MBA - Human Resources Management
University of Wales - (TASMAC Pune)
2008.06 - 2010.03
Customer Service Associate
Firstsource Solutions Ltd
2007.06 - 2008.03
Bachelor of Commerce
BES College of Commerce, University of Mumbai
2004.06 - 2007.04
HSC 12th
L.S. College of Commerce, Maharashtra State Board
2002.06 - 2004.03
SSC 10th -
St. Peters English High School, Maharashtra State Board
1988.06 - 2000.04