RAJIV CHANDRAMOHAN
Digital Marketing - Social Media Head
Mumbai
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
1
1
Certification
5
5
Languages
Work History
Delivery Manager - Digital Marketing
InnoServ Digital
Pune
01.2020 - 11.2021
- Agency deliverables.
- Managing end to end client requirements and executing Social Media strategies.
- Managing team of Account Managers, who handle various accounts across organization.
- Day to day delivery assessment of Social Media activities across all brands under account managers.
- Conceptualizing and visualizing creative ideas along with team and delivering on time deliverables to our clients.
- Ideating and executing campaigns to generate brand awareness and sales.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitoring success of Social Media Campaigns through media analytics, KPI's and dashboards.
- Assisting company's business development team in developing proposals within digital marketing segment.
- Evaluating effectiveness of marketing programs, provided market analysis and insights to clients periodically.
- Campaigns to achieve brand awareness across select region as well as pan India.
Account Manager - Brands
Everymedia Technologies
Mumbai
07.2019 - 11.2020
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Identified key entry points to enhance market penetration and maximize returns.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Educated clients on new products or services to increase customer engagement with brand.
- Developed and implemented strategies to increase client retention.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Evaluated client needs and developed tailored solutions to increase positive customer ratings.
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
- Facilitated client satisfaction and renewed customer relations to drive growth.
Social Media Manager
Logicloop Digital
Mumbai
08.2018 - 07.2019
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Taught in-house employees strategies for successful internal and external communications.
Digital Marketing Account Manager
Rever Digital
Mumbai
03.2017 - 08.2018
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Increased customer engagement through social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
Communications Administrator
KIC UnivAssist
Mumbai
11.2015 - 09.2016
Sr. Process Associate
Tata Consultancy Services
Mumbai
07.2014 - 07.2015
Trainee - Executive (HR/ Admin)
Neela Systems Ltd
Mumbai
08.2013 - 02.2014
Customer Service Executive
Hutchison Global Services
Mumbai
01.2012 - 07.2013
Assistant Manager - Marketing
Miraclean Tools Pvt. Ltd
Mumbai
03.2010 - 01.2012
Customer Service Associate
Firstsource Solutions Ltd
Mumbai
06.2007 - 03.2008
Education
MBA - Human Resources Management
University of Wales - (TASMAC Pune)
Pune 06.2008 - 2010.03
Bachelor of Commerce
BES College of Commerce, University of Mumbai
Mumbai 06.2004 - 2007.04
HSC 12th
L.S. College of Commerce, Maharashtra State Board
Mumbai 06.2002 - 2004.03
SSC 10th -
St. Peters English High School, Maharashtra State Board
Mumbai 06.1988 - 2000.04
Skills
Google AdWords & Google Analytics Pay Per Click Ads Online Reputation Managementundefined
Certification
Certified Digital Marketer from MCTA, Vashi - Navi Mumbai
Interests
Listening to Music, Playing Sports & Indoor Games.
Timeline
Delivery Manager - Digital Marketing
InnoServ Digital
01.2020 - 11.2021
Account Manager - Brands
Everymedia Technologies
07.2019 - 11.2020
Social Media Manager
Logicloop Digital
08.2018 - 07.2019
Digital Marketing Account Manager
Rever Digital
03.2017 - 08.2018
Certified Digital Marketer from MCTA, Vashi - Navi Mumbai
02-2017
Communications Administrator
KIC UnivAssist
11.2015 - 09.2016
Sr. Process Associate
Tata Consultancy Services
07.2014 - 07.2015
Trainee - Executive (HR/ Admin)
Neela Systems Ltd
08.2013 - 02.2014
Customer Service Executive
Hutchison Global Services
01.2012 - 07.2013
Assistant Manager - Marketing
Miraclean Tools Pvt. Ltd
03.2010 - 01.2012
MBA - Human Resources Management
University of Wales - (TASMAC Pune)
06.2008 - 2010.03
Customer Service Associate
Firstsource Solutions Ltd
06.2007 - 03.2008
Bachelor of Commerce
BES College of Commerce, University of Mumbai
06.2004 - 2007.04
HSC 12th
L.S. College of Commerce, Maharashtra State Board
06.2002 - 2004.03
SSC 10th -
St. Peters English High School, Maharashtra State Board
06.1988 - 2000.04
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