5+ years of experience creating, implementing and optimizing media strategy for companies and brand with a collective 50M+ followers. Ready to bring this energy and commitment to an environmentally focused organization. Seasoned professional with experience in managing and optimizing media accounts for a variety of clients. Adept at developing and executing innovative and cost-effective strategies to drive engagement and increase brand awareness.
Hi, I’m
RAJIV PATIL
Mumbai
Summary
Overview
6
years of professional experience
1
Certificate
Work History
Pocket Aces
Social Media Executive
09.2021 - 03.2023
Job overview
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Taught in-house employees strategies for successful internal and external communications.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Fostered positive relationships with key business journalists in national and trade publications.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Was part of team which produced web series called "Minus One - S/2" We sold broadcasting rights to Liongate Play
- Collaborated with team members to develop creative campaigns for social media platforms
Pocket Aces
Social Media Manager
03.2019 - 09.2021
Job overview
- Generated invigorating social media content
- Tripled social referrals from average of 400 to 2,100 monthly Evaluated relationships with current potential content providers
- Increased company's website traffic by 30% via social media platforms
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Recommended strategic content acquisition initiatives, and worked to negotiate excellent packages
- Developed unique content for variety of clients sites to improve presence and brand awareness
- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Drove cross-functional collaboration with focus on quality service delivery.
- Collaborated with department members to build brand consistency in social media messages.
Pocket Aces
Media Assistant
08.2017 - 03.2019
Job overview
- Created and designed over 400 different banner advertisements
- Doubled readership of publications for local, national and global audiences
- Increased departmental production by 30% by creating and maintaining company's website and database
- Led integration of sales and marketing to establish best practice that improved customer service and response two-fold
- Analyzed customer feedback to inform marketing decisions
- Developed strategies improving on existing and past marketing efforts
- Undertook administrative tasks, driving functionality and helping coordinate department activities
- Monitored marketing budget and suggested cost-cutting tactics
- Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
- Assessed customer and employee satisfaction
- Sought and provided information to help companies determine position in marketplace
Education
St. Xavier's CollegeMumbai
Bachelor of Arts from Media and Mass Communication Mumbai
05.2017
University Overview
A Fast Growing Young Population With High Exposure The Impact Of Human Resource Management Founded a youth-run charity that prophecies literature opportunities to rural, migrant areas and developing countries. Managed day-to-day tasks such as training volunteers for a congressional campaign; crafted promotional materials in English
Mithibai College of Arts Chauhan Institute of Science And A.J. Collegeof Commerce And EconomicsMumbai
High School Diploma
05.2014
University Overview
Members Of A Team And Designed A Science Project Named "Walk Up To Light Up", Which GeneratedElectricity Simply By Walking
Bombay Scottish SchoolMumbI
Schooling
04.2012
University Overview
Skills
- Content Generation
- Image Sourcing
- Review Monitoring
- Social Media Engagement
- Facebook Development
- Influencer Collaboration
- Strategic Planning
Certification
- Meta Social Media Marketing Professional Certificate
- Meta Marketing Analytics Professional
- Google Certificate Foundations of Digital Marketing and E-commerce
- Advertising with Meta
Languages
English
Advanced (C1)
Hindi
Advanced (C1)
Marathi
Bilingual or Proficient (C2)
Gujarati
Intermediate (B1)
Timeline
Social Media Executive
Pocket Aces
09.2021 - 03.2023
Social Media Manager
Pocket Aces
03.2019 - 09.2021
Media Assistant
Pocket Aces
08.2017 - 03.2019
St. Xavier's College
Bachelor of Arts from Media and Mass Communication Mumbai
Mithibai College of Arts Chauhan Institute of Science And A.J. Collegeof Commerce And Economics
High School Diploma
Bombay Scottish School
Schooling
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