Rajiv Prabhakar
Brand & Product Marketing Professional
Summary
Results-driven Brand Manager with a proven track record in developing and executing successful marketing plans and brand strategies. Specializing in crafting creative strategies that drive customer loyalty and enhance brand recognition. Keen eye for detail and passion for delivering impactful results. Dedicated to maximizing brand value and achieving business objectives.
Overview
19
19
years of professional experience
Work History
Brand Manager
Sumadhura Infracon Pvt.Ltd
9 2022 - Current
- Driving brand portfolio of over 51 million SFT across Bangalore & Hyderabad
- Translating brand elements into go-to-market strategies
- Managing multiple creative agencies, vendors & stakeholders working on brand & product initiatives
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Mentored junior team members, fostering professional growth and development within the department.
- Negotiated vendor contracts for design services or advertising placements, obtaining favorable terms that maximized value for the brand.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Leading the creative & campaign development for 6 residential projects across Bangalore & Hyderabad
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Developing & curating identity, marketing communication, collaterals for upcoming verticals under commercial
- Measuring and reporting on the performance of all marketing campaigns
- Market research, New product mix and location feasibility and theme test (research)
- Handling Brand portfolio across Residential, Commercial, Warehousing & Manged Office Solutions
- Created IP to drive sales in the lean month of December, generating 112 crores in value successfully over 2 years
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Planning & executing marketing budget of 50CR annually
- Instrumental in elevating per sq ft value from Rs 5000/- per Sq ft to Rs10,500/- per Sq ft
- Increased the average booking in the residential portfolio from 65 PM to 120 PM.
Organic Marketing Strategist
Stayflexi Inc
11.2021 - 08.2022
- Mapping customer lead churn through the entire marketing funnel
- Developing sales pipeline through Email marketing & social media marketing
- Creating brand visibility through participation across various industry/ forum organized events
- Measuring & improving conversion metrics across both digital & offline channels
- Growth in CTR by 12%
- Growth in leads funnel by 23%
- Grew the email marketing list through gated content by 6%
- Cross department co-ordination across both US & India markets for timely execution of all marketing activities.
- Created compelling presentations for sales team members, fostering better understanding of key product features and benefits.
- Coordinated influencer collaborations that resulted in a significant increase in brand awareness among target consumer segments.
- Collaborated with US teams for market insights & mapping market demand
Head - Marketing
Concrete Designs
08.2017 - 05.2021
- Brand identity creation for a interior design venture called - Concrete Designs
- Content creation for the official website & other social media channels
- Responsible for content & design of marketing collaterals like brochure & sales deck
- Analyzed and mapped all lead generation activity
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Responsible for generating annual sales of over 0.8 crore in my first year
- Responsible for marketing & sales audit quarterly to map expectations Vs reality
- Responsible for budgeting & vendor management
- Monitored 4 teams of over 19 individuals across multiple sites in Bangalore & Mysore
- Designed & executed email marketing alongside social media marketing for lead generation.
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
Manager - Marketing
Sobha Ltd
10.2014 - 01.2017
- Responsible for brand identity creation for a new vertical of affordable housing called Sobha Dream acres
- Responsible for content development & design, of marketing collaterals
- Analyzed and mapped all lead generation activity
- Responsible for measuring brand's performance against preset objectives every quarter
- Responsible for planning & managing all marketing agencies & vendors
- Responsible for media planning & buying worth 2 crores per annum across mainline and digital platforms
- Responsible for 23% of walk-in generation through selective & targeted communication delivery
- Responsible for launching & setting up 'Sobha Privilege' - a first of its kind loyalty program for customers at Sobha Developers Ltd
- Responsible for 18% increase in enquiries through post sale engagement activities with existing and un-booked customers.
- Accomplished multiple tasks within established timeframes.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Brand Communications Executive
DDBMudra (India)
09.2012 - 08.2013
- PAYBACK Loyalty Solutions | SAB Miller India: Developing creative brief's to meet the communication challenge of the brand
- Developed internal communication architecture for PAYBACK & Miller High Life
- Documented weekly briefs/ weekly review meetings
- Planned the marketing road-map for brand activation for the year 2014-15
- Executed Rewards & Recognition program for the brand partners end-to-end.
Corporate Communications Executive
British Biologicals (India)
12.2010 - 08.2012
- Responsible for brand building, liaising with agencies, production of in - house promotional materials and publications, preparing press releases, organizing promotional activities
- Prepared quarterly promotional strategy-inputs
- Analysis brand sales and follow up for strategy implementation, Piloting innovations
- Accountable for brand's performance & working closely with sales & marketing team
- Co-ordinating redesign of corporate website & product micro site
- Execution of trade and promotional activities, managing advertising and promotion funds.
Brand Executive
Autumn Advertising Pvt Ltd- India
03.2006 - 03.2008
- MajescoMastek, USA: ITES
- Developed artwork, white papers and case-studies
- Conceptualised and implemented stall creative's for marketing conventions in the US
- Documented weekly briefs from the client
- Held weekly review meeting
- Handled development of eDM's, landing page and web content
- LogicaCMG, India: IT
- Supported client with all their internal communication activities
- Conceptualized and executed internal HR initiatives on behalf of the client
- Was an active team member on the client side to develop recruitment adverts
- Content development for fortnightly newsletter including its layout designing
- Tantex: Fashion/ Retail
- Successfully executed brand re-launch activities
- Conceptualized and coordinated an ad film shoot
- Developed effective below-the line activities by developing creative POS displays, banners, shelf edge labels, danglers, pop-out's etc
- Supervised print production from initiation to completion within set deadlines with high attention to details
- Other accounts handled: Adarsh Developers - Construction |Enamor - Fashion | Miller High Life - Beverage (FMCG Liquor).
Education
MBA - Marketing
Heriot-Watt University
Edinburgh, Scotland 04.2001 - 2010.04
BBA - Marketing
Bangalore University
Bengaluru, India 04.2001 - 2007.04
Bachelors in Business Management (BBM) - undefined
PESSBM
Skills
Brand strategy
Campaign Planning
Brand positioning
Go-to-market
Internal Communications
Agency Management
Media Planning
Strategy Development
Market trend Analysis
Product Management
Data Analysis
Team Management
Accomplishments
- Awarded best performer for two consecutive quarters Jan-Mar24 & Apr-Jun24
- Won best stall design & promotion at SATTE 2022
- Won Best Exhibitor Award under Design & Innovation at Nutra India Summit 2012, Bangalore
- Hubspot Certified SMM, E-mail Marketing, Inbound Marketing & Content Marketing specialist
- Implementing a comprehensive loyalty program to drive customer retention & improve referral rate
Timeline
Organic Marketing Strategist
Stayflexi Inc
11.2021 - 08.2022
Head - Marketing
Concrete Designs
08.2017 - 05.2021
Manager - Marketing
Sobha Ltd
10.2014 - 01.2017
Brand Communications Executive
DDBMudra (India)
09.2012 - 08.2013
Corporate Communications Executive
British Biologicals (India)
12.2010 - 08.2012
Brand Executive
Autumn Advertising Pvt Ltd- India
03.2006 - 03.2008
MBA - Marketing
Heriot-Watt University
04.2001 - 2010.04
BBA - Marketing
Bangalore University
04.2001 - 2007.04
Brand Manager
Sumadhura Infracon Pvt.Ltd
9 2022 - Current
Bachelors in Business Management (BBM) - undefined
PESSBM
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