Rajiv Ranjan
Head Sales & Marketing- Manipal Hospital Varthur Road
Bengaluru
Summary
- Seek an opportunity to consistently contribute towards the organizational success to grow and evolve into a true professional with multifaceted skills.
- A competent professional with 14 years of experience in:
- Strategic Sales Planning
- Sales Performance Analysis
- Strategic Opportunity Exploration
- Revenue Optimization
- Market Research
- Team Management
Overview
14
14
years of professional experience
2011
2011
years of post-secondary education
Work History
Head – Sales and Marketing
Manipal Hospital Varthur Road
12.2021 - Current
- Responsibilities included:
- Working on a comprehensive Unit Revenue budget, marketing plan, and expenses.
- Involved in the month-end closing of P&L MIS.
- Introducing star consultants to Manipal Hospital Varthur Road and negotiating business terms and conditions.
- Working closely with consultants, both in-house and external, by promoting their clinical capabilities and enhancing the brand presence in ROK and West Bengal, thus increasing revenue.
- Spearheading the launch of robotic surgery for the first time at Manipal Hospital Varthur Road, designing launch program promotional plans and introducing visiting consultants who can perform robotic surgeries.
- Overseeing a team of 15 sales and marketing team members, who handled referral, corporate, WB, international, digital, branding, and RWA.
Manager – Corporate Marketing
Fortis Hospital Cunningham Road
05.2018 - 12.2021
- Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploying successful marketing campaigns and own their implementation from ideation to execution
- Track all business development activities, analyse quarterly progress and suggest new strategies based on findings
- Build and maintain successful relationships with customers
- Expand market intelligence of health benefits industry to drive business forward
- Generating important information to the company regarding market share, creating brand awareness, generating profit to the company by creating new clients
- Managing Corporate sales and monitoring sales team.
- Maintain the Business Development databases, Support marketing activities, including trade/ scientific shows, mailings, etc.
- Corporate: Visiting Private & IT Sector Corporates for Creating awareness about the tie-ups, Organizing Corporate camps & Health Talks to Create awareness about Brand Availability & Services
- Retail: Tie-ups with Retail outlets for co-branding & promotions of offers in their outlets.
- Branding & Promotional campaigns: Organizing Free Health camps in Parks & Public places to create Brand awareness. Creating awareness by signboard display, Banner Display & DTD campaigns for Brand Visibility. Organizing camps in the center for Brand Awareness.
- Operational Engagements: Also actively involved in Operational Activities like assisting & guiding Front Office Exec’s in Handling Customers, Consolidating Corporate Reports. Assisting staffs in attending patients during peak hours on peak days. Attending customer grievances, sorting out Technical issues.
- Responsible to achieve top line revenue of 6Cr per month and manage a team of 4 members & drive the sales team in achieving the organization goals.
Manager-Corporate Marketing Bangalore Cluster
Rainbow Children’s Hospital
09.2016 - 04.2018
- Heading Corporate Marketing Bangalore Cluster
- Empanelment of Insurance, TPA and Price negotiation for Rainbow Children’s Hospital Marathahalli & Bannerghatta Road. United Insurance, Mediassist, Vidal Health, Apollo Munich, ICICI Lombard, Raksha TPA, Max Bupa, E- Meditek, Royal Sundaram, Aditya Birla, Bajaj Allianz, Reliance General Insurance, Safeway TPA
- Empanelment with Govt. & PSU. Tie up with ISRO, HAL, BSNL
- Direct Corporate Tie – up with IT / ITES to increase footfalls in terms of OP & IP. HUL empanelment done. Started Well Women Clinic in Tech Mahindra, TCS, Motorola, Lenovo, Sapient, Samsung, Valtech, Strides, Mylan
- Activation of Direct Engagement Activities with TCS, Tech Mahindra, Amazon, E & Y, IBM, Samsung, Sapient, Motorola, Wipro, Thomson Reuters, Texas Instruments, EMC, Dell, GE, J C Penny, Accolite, E- Clinical Works, Fortinet, Wissen Infotech, Synapse, Scania
- Organizing Events and Workshops in Corporate. Successfully conducted workshop in Samsung, Tech Mahindra, Cypress Semiconductor, Pay Pal, Strides, BSNL, HAL, ISRO.
- Corporate Communication – Designing Corporate teasers, emailers to showcase hospitals services Organizing Events and Workshops in Corporate. Successfully conducted workshop in Samsung, Tech Mahindra, Cypress Semiconductor, Pay Pal, Strides, BSNL, HAL, ISRO.
- Generating important information to the company regarding market share, creating brand awareness, generating profit to the company by creating new clients.
- Achievements in Rainbow Children’s Hospital
- Increased overall Corporate Business From 28cr to 42cr.
Assistant Manager-Corporate Marketing
Fortis Hospital, Cunningham Road
02.2015 - 09.2016
- Responsible for Identifying and Developing the Business Relationships between Fortis and IT, Private Corporates, Govt. & PSU, ECHS, CGHS, Banking Segment. Aviation, Financial Services, TPA, Insurance Brokers.
- Responsible for Price Negotiation with TPA/ Corporates on yearly tariff revision and renewals of MOU using strong marketing skills that enables company to earn profits and maintain positive EBDITA.
- Responsible for tie- up with major business establishments.
- Responsible for Key Account Management to increase corporate business to all time high with Managing A+ and A Category Corporates.
- To formulate annual and monthly corporate sales plan and Implement Sales Strategy.
- Working Closely with Corporates and team Members to arrange value added corporate engagement activities Health Talks, Health Camps, Ergonomics Session, Gynaec Talks, CPR Session, First Aid Training Session, Life style Management Programmes, CME’S. To conduct Medical Camps and Media interactions, also responsible for Corporate communication through emailers like one to one, showing casing the hospital, Hospital workshop…etc.
- Kept up-to-date with competitors’ products, sales and pricing actions.
- Achievements in Fortis Hospital, Cunningham Road
- Increased overall Corporate Business From 40cr to 52cr .130% on target
- Increased TPA business from 24cr to 32cr. 133% on target
- Was selected in Reaching Your Peak Onsite Training Program by Fortis.
Assistant Manager-Corporate Marketing & Sales
Nova Specialty Hospitals
06.2013 - 02.2015
- Responsible for Marketing and Communication & Business Development for Network of Nova Specialty Hospitals in the region.
- Responsible for Key Account Management – Managing PSU, IT & ITES, Banking Segment. Aviation, Financial Services.
- Branding & Positioning of Nova- To create the awareness in the corporate “The Joy of Good Health”.
- Symbolizing early recovery from Surgery through Experience & Skilled Doctors, cutting edge technology, world class ambience and personal care.
- Developing Pricing Strategies – Developing pricing to ensure that the company makes profit can cut cost and sell more to corporate.
- Corporate Communication – Coverage for the Company and its services in corporate, conference & targeting the medical fraternity.
- Brand Awareness & Brand Development –Build &Maintain the corporate network at Nova Specialty Hospitals by Health Talks, Onsite Camps, Corporate Events.
- Empanelment for Providing Health Care Services.
- Achievements in Nova Specialty Hospitals
- Pan India Tie – up with Major IT & ITES Companies i.e. Wipro, TCS, HCL, Volvo, Ness Technologies, Levis Strauss, Airtel, Idea Cellular.
- Corporate Wellness Activities conducted at Arvind Brands. Thought Works, CGI, Alsando, JDA Software.
- Health Talk & Awareness Programmes at Accenture, Merlin Hawks, Syndicate Bank, Locuz Enterprise, Thought Works, CGI, Indian Institute of Astrophysics.
- Empanelment with BOSCH, IBM, BEML, Royal Med cares, Metric Stream, Tricon InfoTech, Paxterra.
Senior Executive -Corporate Relation
Apollo Health & Lifestyle Limited
03.2011 - 05.2013
- Corporate Empanelment - Interacting with Top Notch People like Directors, H.R. Heads and Briefing about the Company and explaining about our Comprehensive Spectrum of Services available at our network clinics, cradle for tie ups.
- To maintain relationship with existing clients and ensuring renewals.
- Formulation of Ideas for providing best health-care service to our clients.
- Pricing Strategies- Developing pricing so that company can earn profits.
- Proposing different types of activities like Onsite activities as Vaccination Programs, Health Checks & Health awareness Sessions.
- Achievements in Apollo Health & Lifestyle Limited
- Pan India Tie up with Major IT & ITES &Financial Institutions.
- Successfully organizing Onsite Screening Camps at GE, HP, IBM, Corporation Bank, Biovet.
- Have a track record of successfully achieving predefined targets.
Education
MBA - marketing
ICFAI Business School
Graduation in Science - Zoology
Magadh University
12th class - undefined
B.I.E.C Board
10th class - undefined
C.B.S.E Board
Skills
- Dedicated to achieving high standards in business outcomes
- Strategic planner
- Credible communicator with executive leadership
- Organized and dependable
Interests
Music
Exploring New Places, Meeting New People
Driving
Native Place
Patna, Bihar
Disclaimer
I hereby declare that the above information is true and best of my knowledge.
Personal Information
- Father's Name: Er. Ashok Kumar
- Date of Birth: 10/11/84
- Nationality: Indian
- Marital Status: Married
Timeline
Head – Sales and Marketing
Manipal Hospital Varthur Road
12.2021 - Current
Manager – Corporate Marketing
Fortis Hospital Cunningham Road
05.2018 - 12.2021
Manager-Corporate Marketing Bangalore Cluster
Rainbow Children’s Hospital
09.2016 - 04.2018
Assistant Manager-Corporate Marketing
Fortis Hospital, Cunningham Road
02.2015 - 09.2016
Assistant Manager-Corporate Marketing & Sales
Nova Specialty Hospitals
06.2013 - 02.2015
Senior Executive -Corporate Relation
Apollo Health & Lifestyle Limited
03.2011 - 05.2013
Graduation in Science - Zoology
Magadh University
12th class - undefined
B.I.E.C Board
10th class - undefined
C.B.S.E Board
MBA - marketing
ICFAI Business School
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