Raj Karan Marhas

• Lead operations across 75+ cities with a 70-member team, building a high-performance culture of accountability, execution, and growth.
• Oversee ~30,000 daily orders and a fleet of 3,500 riders, ensuring logistics excellence, customer satisfaction, and service reliability.
• Designed and executed go-to-market strategies, driving 0-to-1 expansion into 25 cities and 50+ fringe markets, contributing 18% order growth.
• Owned regional P&L, delivering 127% contribution margin growth through pricing optimization, logistics efficiency, and cost control.
• Spearheaded cross-functional initiatives such as price parity (23% YoY growth) and refund optimization (38% YoY cost reduction).
• Grew ad sales portfolio (₹1.2 Cr) by 76% YoY, aligning monetization with partner success.
• Deployed a data-driven DC framework, enhancing funnel efficiency and achieving 23% QoQ improvement in conversions.
• Led digital transformation projects, boosting engagement and retention by 12% through analytics and tech adoption.

• Directed regional operations for Goa, leading a cross-functional team of 30 (KAMs, Fleet Ops Managers, and leadership staff) to ensure scalable logistics and superior customer experience.
• Managed ~14K daily transactions with a 1,500+ rider fleet, instituting governance mechanisms that delivered 95% service availability and sustained • Delivered 140% YoY revenue growth and 120% CM improvement through cost-optimization initiatives, performance dashboards, and structured process redesign.
• Realized a 17% reduction in logistics costs while safeguarding SLAs and customer satisfaction, ensuring financial outcomes were tightly aligned with operational KPIs.
• Expanded market share by 9 percentage points via data-driven interventions and structured growth programs.
• Forged strategic partnerships with marquee F&B brands (Burger Factory, Starlight, Thalassa, Café Tatos, Navtara), driving 29% growth in enterprise accounts and unlocking new revenue streams.
• Spearheaded market expansion programs in Arambol, Old Goa, and South Goa, increasing regional accessibility and customer reach.
• Launched and scaled Zomato Gold in Goa, deepening supply penetration and establishing competitive differentiation in the dining segment.
• Designed and executed integrated marketing programs (airport OOH, social campaigns, festival activations, in-app marketing), driving an 18% uplift in brand visibility across customer cohorts.

• Led a 20-member KAM team across West & Central Pune, driving 125% YoY ad sales growth and 60% order volume growth by expanding into fringe localities (110% target achievement).
• Scaled brands like Anna Idli, Oye Kiddan, Dadu’s, Hyderabadi Lazeez, and KGN Xprs, boosting their orders by 34% through tailored strategies.
• Spearheaded the launch of Zomato Kitchens, onboarding 60 brands across 7 sites, contributing 5% of city orders.
• Executed city-wide promos with 80% market coverage in 3 months, ensuring visibility and P&L stability.
• Strengthened customer experience during peak festivals through proactive UX monitoring and process optimization.
• Drove 18% new user growth via localized acquisition strategies (OOH, in-app, NPIs).
• Built and mentored a high-performing team, enhancing operational efficiency.

• Led a 5-member KAM team to launch and scale operations across 10 cities in Vidarbha, Maharashtra.
• Enhanced portfolio performance through market analysis and targeted growth initiatives, driving a 58% increase in order volumes.
• Spearheaded the rollout of ad sales campaigns and Zomato Gold, achieving 45% and 65% partner adoption respectively.
• Designed and executed offline marketing programs, strengthening brand visibility and delivering 22% growth in new user acquisition.
• Monitored market trends and competitor activity, making strategic adjustments that improved market penetration by 12%.

• Built and managed strategic relationships with key restaurant partners, driving sustainable revenue growth and retention on the Zomato platform.
• Directed account management and business development across assigned zones, delivering 23% growth in partner revenue.
• Identified and leveraged high-value sales opportunities, contributing to a 32% increase in order volumes.
• Collaborated cross-functionally to enhance partner experience, strengthening engagement and long-term loyalty.

• Drove sales of recruitment-focused ERP solutions and complementary recruitment services to corporates, consultants, and prospective clients across the Pune region.
• Identified and developed market opportunities, aligning client requirements with organizational strengths while conducting research on potential markets and business opportunities.
• Designed and executed marketing strategies to penetrate new accounts and expand engagement with existing clients.