RAJKISHAN RAWAT
Gurugram
Summary
Highly motivated and results-oriented Marketing Operations Manager with 12+ years of experience building and leading high-performing teams. Proven ability to translate business objectives into actionable marketing strategies through cross-functional collaboration and data-driven insights. Expertise in optimizing campaign performance across landing pages, emails, and other marketing assets, ensuring adherence to SLAs and efficient processes. Skilled in developing and implementing scalable support structures, driving continuous improvement initiatives, and spearheading technology integrations to empower marketing operations and achieve organizational goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director Marketing & Web Operations
Simpplr
- Current
- Managed the execution and administration of all online and offline marketing activities to meet growth objectives resulting in a 30% increase in customer acquisition
- Developed and implemented marketing strategies to increase brand awareness resulting in a 50% increase in website traffic
- Manging a team of 5 marketing coordinators and provided leadership, training and mentorship resulting in a increase in team productivity
- Managing Marketing techStack that includes Marketo, Salesforce, Google Analytics, DOMO, 6Sense, Goldcast
Sr Marketing Operations Manager
Simpplr
04.2022 - 01.2023
- Developed and implemented marketing strategies resulting in a 20% increase in revenue
- Manage and execute Marketing activities planned for the organization
- Develop, execute and monitor lead generation and lead nurture campaigns
- Conducted customer surveys and utilized data to optimize product offerings resulting in a 10% increase in customer satisfaction.
Marketing Operations Manager
Simpplr
12.2018 - 04.2022
- Leveraged Marketo to orchestrate multi-channel lead generation and nurturing campaigns, driving significant growth in the marketingsourced pipeline
- Developed and executed comprehensive marketing campaigns across various channels, capitalizing on Marketo's automation capabilities
- Established myself as the go-to expert for troubleshooting issues across the marketing stack, including Marketo, Salesforce, Chartio, and the WordPress website
- Optimized website performance and user experience by managing the Google Search Console and implementing strategic SEO tactics
- Ensured seamless data flow and operational efficiency by maintaining the Marketo-Salesforce and Salesforce-Salesloft integrations
- Crafted and executed engaging email marketing campaigns within Marketo, fostering audience engagement and brand awareness
- Proposed innovative email and digital marketing techniques to enhance audience engagement and campaign performance.
Manager Demand Generation
eDynamic/Altudo
06.2014 - 10.2017
- Elevated conversion rates by aligning content strategies with buyer intent across the customer journey
- Orchestrated multi-channel campaigns (LinkedIn, Twitter, webinars) to drive engagement and conversions
- Empowered clients globally by configuring and implementing leading marketing automation tools (Eloqua, Pardot, SFMC, Marketo, Adobe Campaign)
- Streamlined efficiency by creatively designing key operational programs within Eloqua
- Bridged the gap between client needs and technical solutions through effective requirement analysis and translation
- Ensured project success by coordinating multi-team efforts and delivering on timelines and budgets
- Leveraged expertise to consult and deliver Eloqua/Pardot/Marketo projects for high-profile clients like Morgan Stanley, Brightcove, Inttra, and W.P
- Carey
- Crafted engaging email campaigns, automated journeys, and managed data extensions within SFMC
- Successfully migrated client data and workflows from Eloqua to Salesforce Marketing Cloud
- Upskilled team members through targeted technical training, fostering continuous learning and growth.
Process Manager
eClerx Services
11.2012 - 06.2014
- Led end-to-end campaign execution for Dell, leveraging Eloqua and SFMC platforms to design, segment, and deploy targeted email marketing campaigns
- Developed and deployed dynamic content newsletters, establishing processes for email blasts, offers, promotions, and receipt deployments
- Communicated directly with clients to ensure project alignment and successful execution
- Created and developed engaging landing pages and email designs to enhance user experience and drive conversions
- Generated comprehensive campaign performance reports and presented insights to optimize future marketing strategies.
Marketing Operations Specialists
VMware
01.2011 - 06.2014
- Led the development and execution of multi-channel digital campaigns for VMware, including the globally renowned VMworld event
- Leveraged Eloqua's marketing automation capabilities to design complex audience segments and deliver targeted campaigns across diverse regions
- Successfully launched the vSphere 5 product launch campaign, ensuring effective communication and reach
- Provided comprehensive email reporting, including opens, bounces, and click-through rates, to measure campaign performance and guide future strategies
- Managed and executed ON24 webcast events, fostering audience engagement through interactive presentations.
Team Lead
iQuanti
09.2007 - 01.2011
- Spearheaded the development and implementation of numerous websites for high-profile global clients
- Delivered comprehensive web development solutions, including custom web graphics, layouts, interactive elements, and brand assets
- Planned, designed, and launched complex websites, ensuring seamless user experience and meeting client requirements
- Provided technical expertise to clients, assisting with web programming in HTML, PHP, and JavaScript.
Education
Bachelors of Engineering - Information Technology -
University of Rajasthan
Jaipur, India03.2007
Skills
- Marketing Analytics
- Marketing Operations
- Marketing Automation Marketo
- Pardot Eloqua SFMC
- Account Engagement Salesforce
- Marketing Automation Setup & Management
- Implemented/Managed Marketing Automation (Marketo, Pardot, Eloqua, HubSpot) for diverse clients
- Project Management
- Successfully managed multiple projects simultaneously, delivering them on time
- Leadership
- Led cross-functional teams, providing mentorship and coaching to team members
- Collaborated with various departments to develop and execute integrated marketing campaigns
- Analytical Skills
- Demonstrated ability to analyze complex data and deliver actionable insights
- People Management
- Operations Management
- Team Management
- Strategic Planning
- Creative Problem Solving
Certification
Oracle Eloqua Certified Professional
Salesforce Pardot (Account Engagement Certified) Certified
Timeline
Sr Marketing Operations Manager
Simpplr
04.2022 - 01.2023
Marketing Operations Manager
Simpplr
12.2018 - 04.2022
Manager Demand Generation
eDynamic/Altudo
06.2014 - 10.2017
Process Manager
eClerx Services
11.2012 - 06.2014
Marketing Operations Specialists
VMware
01.2011 - 06.2014
Team Lead
iQuanti
09.2007 - 01.2011
Director Marketing & Web Operations
Simpplr
- Current
Bachelors of Engineering - Information Technology -
University of Rajasthan
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