Rajkumar Indukuri

• Initiated market research studies and analyzed findings.
• Expertly used Excel to clean and organize large datasets, ensuring data accuracy and consistency for analysis.
• Employed functions such as Text-to-Columns, Remove Duplicates, and Trim to streamline data for analysis purposes.
• Utilized advanced functions like VLOOKUP, HLOOKUP, and INDEX-MATCH to combine and transform data from multiple sources into cohesive datasets.
• Employed PivotTables and PivotCharts to summarize and visualize data trends, aiding in identifying actionable insights.
• Maintained in-depth understanding of industry practices and trends to best promote products.
• Embarked on learning basic Python scripting to perform preliminary data exploration and gain insights from datasets, showcasing my drive to incorporate programming into data analysis tasks.
• Employed Python libraries such as Pandas and NumPy to manipulate and summarize data, demonstrating my early exploration of Python's potential for data analysis.
• Measured and evaluated brand digital performance to present weekly findings to management using power bi
• Boosted Online Engagement for Multiple Brands that agency has taken over
• Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
• Identified technology framework required to support digital strategies.
• Managed Search engine & Social Media Marketing budgets and tracked campaign performance.
• Embarked on learning basic SQL queries to retrieve specific data points from databases, demonstrating my interest in utilizing data for insights for analysis, including customer segmentation, campaign performance, and user behavior.
• Utilized SELECT, FROM, WHERE, GROUP BY, DISTINCT and ORDER BY clauses to filter, aggregate, remove duplicates and sort data according to project requirements
• Applied SQL JOIN operations to combine data from diverse sources, such as customer databases and web analytics platforms, facilitating comprehensive analysis.
• Employed SQL functions such as SUM, COUNT, AVG, and MAX to aggregate and calculate key performance metrics, enabling insights into marketing campaign effectiveness and user engagement.

• Planned and executed web, database marketing and social media advertising campaigns.
• Directed traffic growth strategies, content distribution, email marketing and trackbacks.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Worked Directly with Company Clients Managing Google, Meta, LinkedIn, Taboola Advertising Campaigns
• Developed Marketing Plan & Execution
• Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
• Created email blast campaigns to target key customers.
• Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
• Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
• Leveraged MailChimp and AWeber to implement email campaigns and monitor performance.
• Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.

• Coordinated with design and media teams to develop high-quality creative assets.
• Devised content strategy to effectively engage target audiences.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Optimized email campaigns to increase open and click-through rates.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Run Email Marketing Campaigns to Target Audience.
• Create, write and design emails for marketing campaigns also automation of emails.
• Integrate various web applications with use of Zapier
• Content curation on company’s social sites.

Designing of Landing Pages.