Rajnish Kumar Rai
Bengaluru
Summary
Product Leader – Digital Payments and Credit Products.
Innovative product leader with 10+ years of experience in digital payments, credit lifecycle management, and product strategy. Expert in driving product vision, roadmap, and execution for large-scale financial products. Proven ability to build seamless customer experiences, partner with banks and regulators, and deliver measurable business impact. Skilled in data-driven decision-making, cross-functional leadership, and regulatory compliance.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Product and Project Manager
HDFC Bank Limited
Bengaluru
06.2023 - Current
- Played a pivotal role within HDFC Bank's BSG team, focusing on product management responsibilities for the newly launched app, PayZapp's growth and compliance goals.
- Delivered high-impact features, including Just-in-Time Wallet Load, HDFC credit card bill payment on PZ, new category additions, autopay, and partial payment on BBPS, reducing transaction failures by 18% and increasing successful payments by 22%.
- Designed credit card onboarding flows, improving approval and activation rates by introducing pre-approved journeys, instant virtual card issuance, and simplified KYC.
- Partnered with networks and fintech vendors (BillDesk, Zeta, MoEngage, Sprinklr) to enable strategic integrations for payments and personalized campaigns.
- Drove WhatsApp communication channel integration via API orchestration, improving campaign CTR by 12%, and enabling new consent-driven communication flows.
- Launched the Next Best Offer (NBO) engine using MoEngage to deliver personalized campaigns, resulting in an 18% higher engagement.
- Contributed to the app's success by actively collaborating with the Vendors team to define and articulate effective user stories, ensuring alignment with business goals.
- Collaborated closely with the Scrum Master to implement agile methodologies within the team, ensuring the timely completion of sprints.
- Applied agile principles to enhance efficiency and responsiveness in product development processes.
- Utilized data-driven insights to inform decision-making processes, contributing to more informed, and strategic product management.
Head-Product Management
42 Cards Solutions Private Limited
Bengaluru
10.2022 - 06.2023
- Company Overview: 42CS offers Credit Cards as a Service to Banks. For our customer Banks, we run all aspects of credit cards - Systems, Sales, Service, Collections, Analytics, and Life Cycle Value management.
- Spearheaded product management initiatives for the 42 CS team, demonstrating strong leadership in launching credit card products for partner banks such as USFB and CUB.
- Successfully facilitated partnerships and collaborations by acting as a bridge between various departments, including IT, operations, marketing, and risk, to ensure seamless coordination and execution of credit card launches.
- Led the end-to-end process of launching credit cards, showcasing a comprehensive understanding of the product lifecycle and ensuring successful rollouts for partner banks.
- 42CS offers Credit Cards as a Service to Banks. For our customer Banks, we run all aspects of credit cards - Systems, Sales, Service, Collections, Analytics, and Life Cycle Value management.
Lead Product management - Corporate & Commercial Card
AU Small Finance Bank
Jaipur
10.2021 - 10.2022
- Own commercial and business credit card vertical including serving as subject matter expert and primary contact for commercial credit card solution.
- Partner with business, marketing, service, analytics, and third-party teams to design and execute product value proposition and roadmap.
- Lead commercial and business credit card product & portfolio, promotion, and overall development for commercial credit card along with client facing tools and capabilities.
- Work closely with IT, V+ and network teams to set the product road map and voice of customer initiatives.
- Identify and capitalize on opportunities to drive product scale and growth with digital and customer first approach.
- Set commercial credit card product value proposition and roadmap, Conduct regular reviews on dynamic market trends and studies competitor activities to identify opportunities.
- Ensure compliance, operational risk controls in accordance with Bank policies or regulatory standards and policies; and optimize relations with regulators by addressing any issue.
Product Manager(Consumer/Retail Credit Card)- CEO Office
Karur Vysya Bank
Karur
01.2019 - 09.2021
- Created an End to End digital infrastructure right from the application processing, line sanctioning, KYC validation, card creation to delinquency management for handling the retail card business of the bank.
- Launched KVB first-ever contactless card for mass and affluent segments. Management of overall product P&L and key drivers including issuing sales growth, and market share and expenses.
- Provided project management facilitation, and execution of project plans, in support of tactical initiatives designed to meet designated product goals and objectives for product design, development, implementation, roll-out, and campaign management.
- Created a completely digitized setup to handle daily reconciliation and repayment process.
- Partnered with the sales organization to drive acquisitions, i.e. sourcing/channel strategy, acquisition offers, and new avenues to grow acquisitions.
- Work with portfolio unit to ensure NTB performance is in line with overall strategy, track key matrices closely and be responsible for delivery of new vintages KPIs.
- Created a modern in-house telecalling setup for customer verification, onboarding, campaign management, reminder calling for payment of customers dues.
- Input and direction in the development of market positioning, pricing, packaging, and product placement.
Product Manager(Commercial Credit Card)- CEO Office
Karur Vysya Bank
Karur
04.2018 - 12.2018
- Product development of KVB Commercial Credit Card in consultation with the Top management and concerned stakeholders of the bank.
- Designing product features, market research(primary and secondary), data analytics to develop KVB commercial credit card.
- End to end Project management of commercial credit card.
- Managing Operations of commercial credit card e.g. MIS, creation of IT infrastructure, Application processing, underwriting and other relevant activities.
- Coordination with external stakeholders e.g. (Network, CMS provider, Switch, ACS,Bureau etc.) for managing credit card business.
- Coordinating internal and outsourced Call Center to help them in managing customer support, quality management, delinquency, Ticket management to ensure better service quality and reduction in customer complaints.
- Coordinating with relevant internal department e.g. Risk, legal, IT, Finance, Commercial Banking Group, Personal Banking Group, Operations, Data Centre, Channel Reconciliation Cell, etc. to fulfill department specific needs to manage the credit card business.
- Work across Tech, Product, Operations, content, Sales and collection team to take things to completion within timelines.
Product Manager(Credit Card)- DSMG
ICICI Bank Limited
New Delhi
09.2012 - 04.2016
- I worked as a Product Manager in the Debt Service Management Group at ICICI Bank Ltd. Since November 2012 to June 2016.
- Portfolio management (credit card fresh) with restricting flow and permanent curing of delinquent cases at the pre-NPA stage only.
- Supported the Credit and Sales team in the quality disbursement of assets for the bank by identifying fraudulent disbursements.
- MIS Management of the complete North Zone credit card delinquent pool.
- Empanelment of new vendors, termination of existing vendors.
- Managed the payout process of call centers and channels working in the field.
Education
PGPM- Post Graduate Diploma in Management -
Indian Institute Of Management
Tiruchirappalli, Tamilnadu03.2018
PGDB- Post Graduate Diploma In Banking -
ICICI Manipal Academy/Manipal University
Bangaluru, Karnataka02.2013
B. Tech - Electrical and Electronics Engineering
Krishna Institute of Engg. & Technology
Ghaziabad, Uttar Pradesh04.2011
Skills
- Product strategy and roadmap ownershipCredit cards and lending productsDigital payments (Cards, BBPS, wallets)
- Credit lifecycle management (onboarding, activation, usage, repayment, cross-sell)
- API integrations and SSO flowsPartner and regulatory negotiation
- Risk and compliance (RBI guidelines)Data analytics and KPI measurement
- Campaign management (MoEngage, Sprinklr)Agile project managementCustomer experience design
Certification
- JAIIB-Junior Associate of the Indian Institute of Bankers
- NCFM-FLIP certification in 'Issue Management'
- 'Credit Card for Banker' Examination module of Indian Institute of Banking and Finance.
- NCFM-FLIP certification in 'Equity Research'
- FLIP certification in 'Finance and Banking Fundamentals'
- KPMG- 'Lean Six Sigma green belt module'
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Senior Product and Project Manager
HDFC Bank Limited
06.2023 - Current
Head-Product Management
42 Cards Solutions Private Limited
10.2022 - 06.2023
Lead Product management - Corporate & Commercial Card
AU Small Finance Bank
10.2021 - 10.2022
Product Manager(Consumer/Retail Credit Card)- CEO Office
Karur Vysya Bank
01.2019 - 09.2021
Product Manager(Commercial Credit Card)- CEO Office
Karur Vysya Bank
04.2018 - 12.2018
Product Manager(Credit Card)- DSMG
ICICI Bank Limited
09.2012 - 04.2016
PGPM- Post Graduate Diploma in Management -
Indian Institute Of Management
PGDB- Post Graduate Diploma In Banking -
ICICI Manipal Academy/Manipal University
B. Tech - Electrical and Electronics Engineering
Krishna Institute of Engg. & Technology