Rajrishi Dubey

Using Tools: Salesforce Sales Cloud, Salesforce Health Cloud, Salesforce
Service Cloud, Salesforce CPQ, B2B Pardot, Jira, Agile PSPO, Einstein
Analytics, Tableau BI. SFMC Cloud
Product: API, API+, PQT, RFP, XCEED & SFDC Integration
Department: Commercial Excellence
PROFESSIONAL SUMMARY WORK HISTORY Experience:
Acted as Product Owner for key capabilities, representing business stakeholders and driving alignment across sales, marketing, IT, and enablement teams.
• Defined, documented, and shared CRM best practices to standardize sales processes and terminology globally.
• Led process improvement initiatives, streamlining operations and enhancing the efficiency of sales and partner channels.
• Partnered with technical teams to define product specifications and ensured alignment with business objectives.
• Developed detailed process flow maps and supported the execution of actionable insights to drive revenue growth.
• Influence cross-functional teams with product vision, ensuring alignment internally and with key external partners.
•
Establish business processes, metrics, and success indicators to measure
product performance and improve continuously.
• Led change management initiatives, including defining success metrics, creating training documentation, and administering user training sessions.
•
Use analytical skills to measure existing products and business models,
identifying opportunities for innovation and improvements to enhance
customer and developer benefits.
• Partnered with Sales Enablement to assess training needs and develop comprehensive programs to enhance tool adoption and business practice understanding.
• Use product usage data to identify opportunities for new features, and work with development teams to execute improvements based on findings
• Proactively identify and resolve technical and strategic issues to ensure the team meets business, financial, and technical goals.
• Collaborate with stakeholders to define KPIs, track product performance, and ensure alignment with company goals
• Managed vendor relationships to ensure timely and quality delivery of services and technology solutions.
•
Facilitate Agile Scrum processes as a certified PSPO I (Professional scrum product owner) globally, fostering effective collaboration between business and IT teams.
• Defined and executed strategic product roadmaps aligned with company objectives, achieving a 25% increase in customer adoption.
• Established KPIs to measure product performance and utilized data-driven insights to inform iterative improvements.
• Conduct in-depth market research and competitive analysis to identify product opportunities and trends.
• Lead cross-functional teams across engineering, UX, and data science to deliver high-quality, user-centric solutions.
• Define and prioritize product features and requirements based on user feedback, business impact, and market demand.
• Managed vendor relationships to ensure timely and quality delivery of services and technology solutions.
• Establish and monitor KPIs to measure product adoption, performance, and success.
• Spearheaded the development lifecycle of CRM features, from concept to launch, ensuring quality and relevance.
• Engaged with cross-functional teams to gather insights and align product initiatives with business goals.
• Utilized analytics tools to monitor product performance, leading to a 15% increase in customer adoption. Proven ability to drive user adoption and experience optimization
through targeted development, testing, and change management
initiatives.
• Ensure the quality and accuracy of product work through thorough testing and validation processes.
•Translate business strategy into an enabling digital strategy consisting of
prioritized themes, initiatives, and capabilities / epics.
• Create and maintain core product artifacts including KPI's, product road maps, user personas, journey maps, TCO models and product backlogs.
• Support Agile delivery teams to further define, identify dependencies so they can estimate and create delivery roadmaps aligned to business demand

• Product: API Sales Cloud App, API+, PQT, RFP, XCEED & SFDC Integration, Einstein Analytics, Tableau, SFMC Cloud
  Department: Commercial Excellence Global Sales
  Experience:
• Collaborated on roadmap planning and prioritization, delivering high-impact programs in alignment with strategic objectives.
• Managed CRM and sales tools, ensuring alignment with business strategies and seamless integration into existing systems.
• Partnered with sales leadership and operations teams to identify opportunities for process optimization and technology enhancements.
• Provided insights and recommendations to senior executives on complex business challenges, leveraging data analytics and consulting skills.
• Coordinated cross-functional initiatives, driving project delivery and ensuring alignment with global strategies.
• Collaborated with marketing teams to identify technology needs and supported business growth objectives.
• Defined and translated user requirements into system functionalities and facilitated rigorous testing processes.
• Coordinated cross-functional initiatives, driving project delivery and ensuring alignment with global strategies.
• Implemented a Salesforce Partner Relationship Management solution, enhancing collaboration with channel partners.
• Delivered insights-driven strategies by leveraging tools such as Tableau and Salesforce Marketing Cloud.
• Worked closely with engineering teams to ensure timely delivery of features while balancing technical constraints and user experience needs.
• Developed and maintained templates, tools, and processes to enhance communication and workflow efficiency.
• Developed and communicated product requirements to cross functional teams, ensuring clarity and efficient execution.
• Defined and implemented success metrics, analyzing product performance to drive continuous improvement.
• Delivered innovative solutions that enhanced the user experience, driving business growth and customer satisfaction.
• Successfully integrated Salesforce and other CRM platforms for seamless client operations, ensuring customer satisfaction and business growth
• Acted as liaison between business, sales and IT teams to refine the product and incorporate features based on market demands.
• Managed cross-functional teams across geographies, fostering seamless communication and collaboration.
• Delivered CRM solutions, leveraging hands-on experience with Salesforce and other CRM platforms to meet client objectives.
• Successfully managed the end-to-end lifecycle of multiple SaaS products, resulting in $5M in annual revenue growth.
• Led customer research initiatives to gather insights, prioritize features, and address pain points, improving NPS by 15%.
• Developed user personas and journey maps to inform design and development processes.
• Analyzed performance metrics to identify opportunities for improvement and drive innovation.
• Defined and communicated product vision and strategy, aligning with market trends and customer needs.
• Enhanced customer satisfaction through targeted relationship strategies and iterative product improvements.
• Presented product performance metrics and updates to executive leadership, driving strategic alignment.
• Successfully managed and supported digital capabilities for business clients, aligning IT solutions with pharmaceutical development needs.
• Experienced on Drive business solution architecture and design technology solution from stakeholder Business Requirement.
• Successfully managed the entire product lifecycle for CRM and enterprise solutions, contributing to substantial growth and customer satisfaction.
• Integration experienced within Salesforce space (Rest, SOAP, ESB) and Worked collaboratively with the technical lead and Development team in writing articulate technical Specs.
• Collaborated with IT Business Partners and other IT functions to develop end-to-end solutions, delivering critical business requirements, budget forecasts, and timelines.
• Provide leadership, Strategy planning and direction to associates and Align Management and leadership view of the current issues and benefits of implementing the proposed solution within the time and cost constraints.
  Collaborated with stakeholders to understand business problem statements and convert them into user stories
• Built and motivated high-performing teams to achieve maximum productivity by providing purpose, direction, and ongoing coaching.
• Articulated product vision and user stories in a way clearly understandable to development teams.
• Managed backlog of user stories for 2 products simultaneously
• Created Sprint Release Plans with input from development team Applied Agile methods and processes to promote a disciplined and transparent project management process.
• Created and maintained the solution vision, road map, and backlog of work through the product's life cycle.
• Translated features into user stories within the team's backlog while managing, ranking, and prioritizing this backlog to reflect stakeholder's requirements.
  

Using Tools: Hubspot CRM, Salesforce CRM, Salesforce CPQ, Salesforce Sales Cloud, Salesforce Service

Cloud, Salesforce FSL, Pardot, Salesforce Einstein Analytics

Client: evTS, Identiti

Experience:

• Experienced on Salesforce CPQ for Subscription, Billing, invoicing can take control of sales process from Quote to cash.
• Experienced on Salesforce CPQ related configuration for product setup, approval matrices, approval rules, process builders and flows.
• Pricing factors like variance pricing, volume-based pricing, attribute-based pricing has been configured using Salesforce CRM.
• Experienced on Integrated Salesforce CPQ integration for automating quoting, contracting and billing process.
• Implemented Quote-to-Cash solution using Salesforce CPQ. Good understanding of the Salesforce CPQ.
• Experienced in configuring price quote(CPQ) with Salesforce
• Experienced on Configured Products, Catalog, Catalog Hierarchy, Bundle, Bundles within Bundle, Price Lists across all products.
• Configured complete PLI with different charge types and charge type criteria combinations for all the products and services.
• Involved End to End QA and UAT testing and validation of CPQ Products, Pricing and quoting ETC.
• Various pricing factors like variance pricing, volume based pricing, Attribute based pricing has been configured.
• Involved End to End testing and configuration enhancement for the CPQ and CLM Functionalities.

Using tools: Hubspot Marketing Cloud, Hubspot CRM, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce

B2B Pardot

Client: Lexinton Homes

Experience:

• Managed the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs using Salesforce B2B Pardot.
• Experienced on Database management – segmentation, list acquisition/import, data cleansing, event capture, lead management etc.
• Executed ongoing project management of the execution of the marketing automation campaigns and programs using Pardot tools.
• Developed the marketing automation infrastructure, implementing best practices, including guidelines for emails, landing pages, campaigns etc.
• Deployed integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition).
• Assisted the Salesforce administration team with the general management of Salesforce.
• Developed and maintained campaign flows to effectively move prospects through the buyer’s journey.
• Experienced on Creating Pardot complex journeys through various Engagement Programs.
• Worked on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.
• Experienced on Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes.
• Experienced on Form building activities to configure and setup enriched forms to capture lead data used during B2B communications.

Using Tools: Salesforce CRM, Salesforce Sales Cloud, Salesforce Service

cloud, Salesforce CPQ

Client: Lesilee Pool, OMI, Brushmaster

Experience:

• Performed the roles of Salesforce.com Administrator and Developer in the organization.
• Experienced on Administration of the salesforce environment; responsibility include customizing and implementing profiles, roles, security setting, sharing rules, application, custom objects, field, page layout ETC
• Experienced on Standard and Custom Objects - Customization of standard objects, Custom object design /creation, Field level Security, Page layout design, Record type creation / maintenance, Object linking / relationships.
• Experienced on Data Management–Data integration rule, Data integration metrics, reporting snapshot, Data import/Export, Mass transfer records, Mass delete records, State and country/territory pick lists, pick list and schema settings, Data loader.
• Experienced on Creating workflow rules, page layouts, approval process, Tasks, Email alerts, field update and outbound messages to manage the workflow and approvals.
• Experienced on Integrated Data Quality tools with SFDC CRM such as Demand Tools to identify deduplicate data within any database table and improved overall productivity in managing large datasets.
• Experienced Created Lead funnel Dashboard for US global Sales & Marketing Operation team to see the performance of MQL Report, SQL report, Top campaigns by lead generated, unqualified lead ETC
• Developed various Custom Objects, Tabs, Visualforce Pages and Controllers.
• Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs in the application.
• Created various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and Report Folders to assist managers to better utilize Salesforce as a sales tool and configured various Reports for different user profiles based on the organization’s need.
• Experienced on Assigned workflows for Lead conversion, transfers, merging duplicates, managing web-to-lead to track responses to online campaigns.
• Written Triggers an order to process incoming service e-mail requests from customers to automatically create new case records.
• Performed administrative tasks like Data management, User management (Creating and managing roles, profiles and users).
• Experienced on Migrating Components to different environments using ANT Eclipse and Change Sets.
• Implemented multi-channel service desk including email to case, web to case, CTI integration using Ingenious open CTI, live agent setup, Approval Process, Case escalation and assignment rules.
• Worked on Customizing service console.
• Experienced on Migrated data from Excel and CSV files to SFDC using Data Loader and Data Import Wizard.
• Experienced on Maintaining Sandbox environment for QA Activities
• Experienced on Migrating the code/components from sandbox to other sandbox using change set.
• Experienced on Designing, Developing, and deploying the custom objects, Page layouts, Custom tabs, Components, Apex classes and triggers to suit to the needs of the application.
• Experienced on Sales cloud, Service Cloud, Community cloud, CPQ and apex programming on force.com platform.
• Experienced on Defined the lookup relationship and master-detail relationship on the objects that helps in associating the record and defining a parent-child relationship in which the master object controls certain behaviors of the detail object respectively.

Using Tools: Salesforce CRM, Hubspot CRM, Salesforce Sales Cloud, Salesforce CPQ

Product: TE US Energy

Department: Commercial Excellence

Experience:

• Experienced on Preparing Daily, Weekly, and Monthly report for US Global sales & marketing lead team in SFDC platform and BI tools Tableau.
• Experienced on Preparing Competitor Analysis, Swot Analysis, Cluster Analysis Reports and Dashboard using SQL queries to get the data from data warehouse and prepared it into Salesforce Einstein platform or BI tools ie: Tableau, Looker.
• Experienced on preparing Quarterly and Yearly Sales funnel reports and dashboard for observing sales & marketing business in Salesforce platform using Einstein Analytics.
• Experienced on Handling large complex data set and data cleanup, De- Duplication, Data validation, Data query activity.
• Experienced on Creating Sales Pipeline and Stages and Automated in sales pipeline stages .
• Experienced on Creating many sales and marketing reports based on analysis ie: Competitor Analysis, Swot analysis, Benchmarking, Time series analysis.
• Experienced on Import and Export of data from external systems and salesforce using standard Import Wizard, Data Loader, Force.com migration and force.com excel connector .
• Worked on various salesforce.com standard object like Accounts, contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboard and Reports.
• Experienced on Updating and implementing a sales and marketing lead funnel to manage each stage of the funnel.
• Experienced on Workflow and approvals–Workflow rules, approval process, flow, process builder, tasks, Emails alerts, field updates, and outbound messages and send actions, process automation settings .
• Experienced on Developing and maintaining all reports, dashboards, workflow and sharing rules within salesforce.com to improve visibility to activities, pipelines & forecast.
• Experienced on territory planning strategy inputs to Sales and Marketing stakeholder using salesforce crm.
• Experienced on Troubleshooting and user Management for sales and marketing team globally.
• Experienced on lead management, Deal management and implementation of Sales pipeline to review for Sales process into Salesforce platform.
• Developed and deployed workflows and approval processes for opportunities and products/ assets management.

Using Tools: Hubspot CRM, Salesforce CRM, Salesforce Sales Cloud,Salesforce B2B Pardot

Client: Identiti, Ultimarc

Experience;

• Experienced on Creating BRD Document, Use case diagram, Sequence diagram, Deployment diagram.
• Experienced on Creating custom fields and validation rules to the custom object.
• Experienced on creating various profiles, Roles, Page Layouts, and configured the permission based on the organization hierarchy requirements.
• Developed Apex Classes, Batch Apex, Controller Classes and Apex Triggers for various functional needs in the application.
• Experienced on Using SOQL & SOSL with consideration to governor limits for data manipulation needs of the application using platform database objects.
• Experienced on Gathered requirements and had a thorough understanding of interpreting customer/clients business needs and translate them into operation requirements.
• Experienced on Administered, configured and maintained salesforce.com applications User profiles, Roles, assigning permissions, generating security tokens, validation rules, upgrade installation.
• Saved our clients thousands of dollars and Man hours by automating almost 80% manual processes using declarative (Workflows, Process Builder E.T.C) and Programming (Apex Triggers/ classes and visualforce pages) tools.
• Designed Junction objects and Implemented various advance fields like (Pick list, Custom Formula fields, Field dependencies, validation rules, Workflow rules, Approval processes for automated alerts , Field updates, and Email alerts according to application requirements.
• Experienced on Scheduled bulk imports of data using Apex data loader and task factory.
• Experienced on Developed database objects, including tables, views, and materialized views using SQL.
• Experienced on Creating, testing, and managing on landing page.
• Experienced on Email set-up, Form Creation, Segmentation, and Drip Campaign.
• Managed over 40 users on the pardot platform (Marketing users and sales users).
• Created Monthly Operation Report and Dashboard into salesforce platform (Sales KPI Report, Sales cycle length report, Sales Conversion Report, Sales & Order Report, Sales Performance Report etc
• Created Daily B2B Report to control our operation team ie: Number of Meeting set up by Sales Rep, Number of lead created by sales rep, Number of Sales/Closed Deals, Total volume of daily sales Etc., Weekly Sales report ie: Number of outbound call, Sales volume by channel, Lead to Opportunity Ratio, Opportunity to win ratio by Rep, Lead conversion ratio, MQL Report, Total Sales by Region ETC
• Experienced on Data cleansing report/dashboard creation and marketing campaign technical support.

Using Tools: Hubspot CRM, Salesforce CRM,Salesforce B2B Pardot

Client: Expendopedia, Lorren Burette, Mercy

Experience:

• Experienced on Understanding of business requirements and B2B marketing automation implementation through salesforce pardot.
• Experienced on Application designing, enhancements, building BRD, validation and deployments.
• Experienced on Created pardot complex journeys through various engagement programs.
• Experienced on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.
• Experienced on Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes.
• Experienced on Form building activities to configure and setup enriched forms to capture lead data used during B2B communications.
• Experienced on Prospect management, Prospect field configurations and visitor data management.
• Experienced on Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications.
• Experienced on User management, role creation, and group configuration for Pardot business users.
• Experienced on Application Integrations and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms.
• Worked cross functionally between 5 different groups to help drive analytic Adhoc reporting, Dashboard creation and built forecasting modes.
• Experienced on Forecasting Analysis and Industry Analysis, Competitive Analysis, Company Revenue Analysis.
• Experienced on Preparing and maintaining large volume of unstructured data into structured data in salesforce CRM.
• Experienced on managing the performance and effectiveness of all marketing program and lead generation campaign including lead generation and lead nurturing program.
• Experienced to see database management–segmentation, list acquisition/import, data cleansing, event capture, lead management etc
• Utilized Advanced Pivot Table and Excel lF Formula and function to manipulate large amount of data for Data cleansing, Data Validation to perform Research Data Report
• Handled Daily, Weekly, Monthly KPI report in SFDC, Tableau for IT Global Marketing team .
• Developed and maintained key performance reporting dashboard through salesforce and tableau.