RajRoshan Singh
Area Sales Manager UP,UK & RJ
Nirala aspire tower D4 1704 Greater noida west.
Summary
Experienced FMCG sales leader with a strong track record of 12 years in creating successful distributor networks and acquiring key customers. Expert in territory expansion, team leadership, and executing strategies that drive sustainable growth and customer loyalty.
Overview
12
12
years of professional experience
2014
2014
years of post-secondary education
3
3
Languages
Work History
Area Sales Manager
Barry Callebaut India Private Limited
01.2025 - Current
- Responsible for business development and sales of Chocolates, Compounds and Cocoa products for Barry Callebaut India gourmet division, Managing sales at Bakeries, Horeca, Confectioners, Gelatarios, Ice cream manufacturer and semi industrial customers across Uttar Pradesh, Uttarakhand, Rajasthan.
- Leading Team of 4 Member TSM, TSE and third party to develop new business.
- Driving and ensuring achievement of all the kpi of the sales team & Monitoring continuous performance.
- Conducting training to ensure skill development in individual functions sales, business development, customer relationship management, key account management.
- Managing territory budget and p&l for customer’s promotion and discount.
- Strategizing, Planning and forecasting of yearly and monthly sales target for the designated territories by analysis of trends seasonality and market inputs.
- Extensively coordinated with different functions within the organization Plant, SCM, R&D and finance.
Territory Sales Manager
Barry Callebaut Cocoa and Chocolate Ingredients
05.2021 - 12.2024
- Spearheaded the development and execution of a robust distribution strategy that scaled the business from 5 tons to 100 tons per month within 4 years.
- Consistently exceeded growth targets through strategic customer acquisition, relationship management, and territory planning.
- Built and nurtured long-term relationships with high-value clients, unlocking new revenue streams and boosting brand credibility.
- Expanded customer base by identifying and acquiring strategic accounts, establishing strong footholds in underpenetrated markets.
- Positioning the company as a Second leading player in the region.
- Strong accountability, strive for Excellence as commitment to improve things every day.
- Managing distributor’s by keeping appropriate stock level, range availability across SKU, doing timely claim settlement, etc.
Business Development Executive
McCain Foods India Private Limited
11.2018 - 04.2021
- Managed Horeca & Institutional Sales for McCain Foods, Customers' universe is around 380.
- Currently Managed 5 Distributor, These distributors are generating approx. 42 Lacs Monthly.
- Managed high end accounts such as Xero Degree, United coffee house, The Host, The Embassy, Hira sweet, Kaleva foods, Bangla Food, and rest etc in Delhi by doing annual tie ups, consumer promotions and by conducting sampling training programs and consumer awareness campaigns.
- Responsible for overall business development and sales pipeline strategies for different products categories.
- Identify opportunities to ensure continuous growth of business.
- Monitor market trends, challenges, opportunities, Competition and make necessary adjustments to ensure successful delivery of Plan.
- Analyses trends and report sales. Prepare category reviews/business reviews.
- Train, develop and motivate Territory Sales In charge and distribution partners.
- Achieve Secondary Volume Target.
Business Development Officer
General Mills India Private Ltd.
08.2015 - 10.2018
- Responsible for Business Development & Managing the Portfolio of Pillsbury brands | Managing sales at premium and niche Accounts including Bakeries, Hotels, and Restaurants, etc in Delhi Ncr.
- Majorly handling large Business Value and Volumes.
- Responsible for planning & growing the Accounts business with completing the Annual Operating Commitments.
- Managed Distributor 2 distributors.
- Managed high end accounts such as Maxims Bakers, Defence Bakery, Angels in my kitchen, Gopala Fresh Product, Mr.Brown, Donalds Pastry Shop and rest etc. in Delhi Ncr by doing annual tie ups, consumer promotions and by conducting training programs and consumer awareness campaigns.
- Planning and execution of Bakery product at niche accounts by organizing activities such as sampling, on premises promotion and local customized events.
- Planning and forecasting of yearly and monthly sales targets for the designated territories sku wise by analysis of trends, seasonality and marketing inputs.
- Extensively coordinated with different functions within the organization- Marketing, SCM & Finance.
- Managing distributor’s by keeping appropriate stock level, range availability across SKU, doing timely claim settlement, etc.
Sr Marketing Executive
Conference & Exhibition Management Services Ltd
12.2013 - 05.2015
- Hotel / venue site selection and contract negotiations.
- Construction of booths.
- Media proposals.
- Media advertisement for the event (Print / Electronic Media).
- All kinds of printing and designing.
- Different kinds of P.R. materials.
- Air and ground transportation negotiations & arrangements.
- Food & beverage arrangements.
- Marketing, including program design, distribution and implementation.
- Clearing and forwarding (events related).
- Tour management.
- Program development, speaker selection / contracting, program evaluation.
- Registration, both advance and on-site, including acknowledgements.
- Badges, credentialing, security and admissions control.
Education
PGDM - Business Management
Ishan Institute of Management and Technology
Bachelor In Business Administration - undefined
AIMMT
Class XII - Intermediate
Maa Shree Mahakali Inter College
Class X - SSC
Kankinara Arya Vidyalaya
Skills
Sales team supervision
Relationship building
Territory management
Sales presentations
Professional Achievements
- APAC Culture of Excellence Award, 2021, Barry Callebaut Cocoa & Chocolate Ingredients India Pvt Ltd
- Top Gun Sales Achiever in the Ice Cream Segment, 2023, Barry Callebaut Cocoa & Chocolate Ingredients India Pvt Ltd
- Unmatched Squad North Team, 2023, Barry Callebaut Cocoa & Chocolate Ingredients India Pvt Ltd
- Icy Indulgence Conqueror in the Ice Cream Segment, 2024, Barry Callebaut Cocoa & Chocolate Ingredients India Pvt Ltd
- Employee of the Quarter, Q2 FY24-FY25, For outstanding performance, achieving exceptional business growth and customer acquisition targets.
Personal Information
- Age: 32
- Date of Birth: 02/14/92
- Marital Status: Married
Timeline
Area Sales Manager
Barry Callebaut India Private Limited
01.2025 - Current
Territory Sales Manager
Barry Callebaut Cocoa and Chocolate Ingredients
05.2021 - 12.2024
Business Development Executive
McCain Foods India Private Limited
11.2018 - 04.2021
Business Development Officer
General Mills India Private Ltd.
08.2015 - 10.2018
Sr Marketing Executive
Conference & Exhibition Management Services Ltd
12.2013 - 05.2015
Bachelor In Business Administration - undefined
AIMMT
Class XII - Intermediate
Maa Shree Mahakali Inter College
Class X - SSC
Kankinara Arya Vidyalaya
PGDM - Business Management
Ishan Institute of Management and Technology
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