Rajshree Jani

- Established a Marketing Analytics Horizontal, leading a team to extract actionable insights from marketing data, enabling informed decision-making.

- Formulated data-driven marketing strategies, enhanced campaign performance and boosted ROI.

- Collaborated with cross-functional teams to define KPIs, design performance dashboards, and support product development.

- Presented insights to clients in a compelling manner, strengthening client relationships and trust.

- Led and nurtured the Marketing Analytics Horizontal team, fostering innovation and collaboration.

- Orchestrated marketing activities for AI/ML products across B2B and B2C markets.

- Led global branding and successful US market entry.

- Built and managed a team of marketing leaders to drive digital acquisition aligned with business goals.

- Crafted personalized customer engagement strategies, optimizing digital experiences and lead generation.

- Developed marketing strategies, collaborating with senior management and cross-functional teams.

- Provided strategic direction for digital marketing, achieving maximum ROI through SEO/PPC campaigns.

- Created demand generation programs for Autodesk products, achieving revenue growth in APAC markets.

- Managed digital marketing teams and third-party agencies, optimizing digital marketing stacks for performance and efficiency.

- Achieved consistent 60% reduction in online cost of acquisition and exceeded forecasts.

- Implemented conversion optimization strategies to maximize business outcomes.

- Developed agile campaign optimization framework, enhancing collaboration and efficiency.

- Directed web marketing efforts, increasing quality lead conversions across organic search, paid search, and social media.

- Formulated go-to-market strategies, expanding business and driving profitability.

- Led eCommerce website development and launch across ASEAN.

- Enhanced user experience, interaction, and web footprint for the region.

- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.

- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

- Drove cross-functional collaboration with focus on quality service delivery.

- Executed multi-channel social media marketing strategy, generating quality leads and building pipelines.

- Contributed to multi-channel promotional strategy, resulting in over €450 million indirect pipeline impact.

- Implemented successful crowdsourcing initiatives, engaging SAP's community.

- Recognized with Marketing Best Practices Award for social media program.

- Led team in developing geo-specific strategies, building client relationships, and driving top-line growth.

Building and managing internal communication tools: Digital Media, Newsletter and internal campaign materials including content collation, creation and editing
Building and managing market communication tools: marketing collateral, brochures and flyers including content collation, creation and editing
Event Management
Employee/Prospective employee communication management
Co-ordinate recruitment advertising
Support on all aspects of Market communication

Manage the Digital Media (Intranet & Internet)
Event Management
Collateral Management
Employee/Prospective employee communication management
Manage recruitment advertising
Support on all aspects of Market communication
Brand management (application and extension)

• Collaborated with team members to help expand marketing channels.
• Helped with planning and hosting of marketing events.
• Assisted with the development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
• Participated in brainstorming meetings to develop marketing collateral.

• Developed creative design for print materials, brochures, banners, and signs.
• Met with customers to present mockups and collect information for adjustments.
• Completed final touches for projects such as images sizes and font selection.
• Created digital image files for use in digital and traditional printing methods.