Rajshree Singh
Noida
Summary
Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.
Overview
20
20
years of professional experience
Work History
General Manager – Marketing
Luxor Writing Instruments Pvt. Ltd.
Noida
05.2024 - Current
- Leading New Product Development (NPD) initiatives and overseeing Quality Control (QC) to ensure product excellence and alignment with market needs.
- Conducting comprehensive market research, competitor analysis, and trend forecasting to formulate effective go-to-market strategies.
- Driving marketing strategy and brand positioning to enhance brand recall and consumer engagement.
- Designing and executing 360 marketing campaigns—integrating ATL, BTL, and digital strategies—to support new launches and drive secondary sales.
- Overseeing sales enablement by aligning marketing efforts with field sales teams, creating impactful product collaterals, trade promos, and incentive programs.
- Steering corporate communications, including internal branding, PR initiatives, and stakeholder engagement.
- Monitoring product lifecycle performance and suggesting course-correction based on analytics and consumer feedback.
- Collaborating with cross-functional teams including design, production, and finance to ensure cohesive execution of marketing projects.
- Fostering a culture of innovation and excellence across marketing, with focus on ROI-driven decision making and continuous improvement.
Marketing Head
DOMS Industries Ltd.
Umargam
05.2019 - 03.2024
- As the Marketing Head at DOMS Industries Ltd, I spearheaded multi-channel marketing initiatives encompassing Digital Marketing, Events/Exhibitions, Modern Trade, E-Commerce, and Product Development.
- Digital Marketing: Developed and executed integrated digital strategies including SEO, SEM, influencer outreach, and social media marketing. Launched high-impact campaigns that improved online visibility and brand engagement. Leveraged analytics tools to track KPIs, improve ROI, and optimize performance across digital platforms.
- Events/Exhibitions: Orchestrated large-scale national and international events, including B2B expos and product showcases. Managed end-to-end event planning—conceptualization, budgeting, logistics, and on-site coordination—to deliver immersive brand experiences and boost lead generation.
- Modern Trade and E-Commerce: Built strong alliances with key retail partners and marketplaces to ensure visibility and growth in modern trade and e-commerce channels. Implemented in-store promotions and customized merchandising solutions to improve conversion. Negotiated strategic tie-ups to maximize shelf space and digital presence.
- Product Development: Led cross-functional teams in launching new product lines from concept to commercialization. Translated consumer insights and competitive intelligence into product briefs, pricing strategies, and GTM (go-to-market) plans. Successfully launched SKUs that captured whitespace opportunities and strengthened category leadership.
- Strategic Planning and Team Leadership: Directed a diverse team of brand managers, designers, and digital specialists. Designed annual marketing calendars, budgeting, and campaign plans. Facilitated collaboration between departments (R&D, Sales, Design, and Production) to ensure brand consistency and business alignment.
- This role solidified my position as a marketing leader capable of marrying creativity with strategy to build brands, launch impactful campaigns, and unlock growth across retail and digital ecosystems.
Principal
Podar World School
Nahuli
01.2016 - 06.2018
- Leading PWS, Vapi with transformational and new-age leadership since September 2016. A zealous and creative leader who believes in creating lifelong learning experiences for young learners to 'Spread smiles and spread happiness'.
- Independently handling day-to-day academic and administrative activities/ maintaining the standards and creating a brand image for the group.
- Keeping Safety for Humanity as The #1 Priority, conducting safety audits at regular intervals.
- Developing life skills to sustain lifelong happiness and fulfilment among students and staff.
- Swachh Vidyalaya Puraskar- Ministry of Human and Resource Development, India. PWS, Vapi has bagged 1st position at the Zonal level and had been nominated for the District level too.
- Among the top 500 schools in India, PWS, Vapi has been awarded the School Excellence Award in the category of Best Happiness Quotient / Innovative Practices/ STEM Education/ Sports Education by Brainfeed.
- Podar World School, Nahuli, Vapi has been awarded the 'GRAND JURY AWARD: BEST IN CO-CURRICULAR ACTIVITIES' by the Centre for Educational Development, New Delhi.
Principal
Laxmi Vidyapeeth
Sarigam
06.2010 - 07.2016
- Planned, controlled and directed all the activities for middle school with 1600 students and 125 staff members and high school with 500 students and 50 staff members.
- Scope: Staff recruitment, development, and evaluation, Record and administration organization and maintenance, Student discipline, Implemented, developed and maintained curricular and extracurricular programs.
- Team building shared decision-making, School value promotion, Creation of a safe, respectful and fair environment, Feedback mechanism, Community service programs.
- Professional Achievements: Increase in School Enrolment by 10 % every year, Reduced student discipline rate by 15 % by implementing a student discipline program, Increased students reading by 20 % by implementing a reading program.
- Developed Integrated School Curriculum for the primary section. Stretched curriculum development functions in all academic subjects to boost the quality of education.
- Introduced computer technology initiative and identified age-appropriate software to broaden curriculum objectives.
- Modified curriculum for special needs students to promote positive classroom experience.
- Conducted Training programs for educators based on Need Analysis.
- Worked as a NABET (Quality Council of India) and ISO Accreditation/ Management coordinator for 3 years.
- Developed, and designed School Manual and administrative formats for the smooth functioning of the school.
- Managed Junior Hostels as In charge of Hostels from 2011 to 2016.
Head Mistress- Pre-Primary Section
LIONS ENGLISH SCHOOL
06.2005 - 05.2010
- Head Mistress- Pre-Primary Section, HoD- P.T., Art and Music, Cultural Head: Secondary and Senior secondary Section
Education
Bachelor of Education -
Indira Gandhi National Open University
AhmedabadBachelor of Arts -
Indira Gandhi National Open University
Government College, DamanSenior Secondary -
Modern College Of Arts, Commerce And Science
PuneSecondary -
Hindustan Antibiotics School
PimpriDiploma in Fashion Designing -
J.D. Institute of Fashion Designing
MumbaiAffiliations
- I am a self-taught artist with sound knowledge of stationery and hobby products
Timeline
General Manager – Marketing
Luxor Writing Instruments Pvt. Ltd.
05.2024 - Current
Marketing Head
DOMS Industries Ltd.
05.2019 - 03.2024
Principal
Podar World School
01.2016 - 06.2018
Principal
Laxmi Vidyapeeth
06.2010 - 07.2016
Head Mistress- Pre-Primary Section
LIONS ENGLISH SCHOOL
06.2005 - 05.2010
Bachelor of Education -
Indira Gandhi National Open University
Bachelor of Arts -
Indira Gandhi National Open University
Senior Secondary -
Modern College Of Arts, Commerce And Science
Secondary -
Hindustan Antibiotics School
Diploma in Fashion Designing -
J.D. Institute of Fashion Designing
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